Red Robin Restaurants Provide Free Child ID Kits To Help Families Focus on Child Safety this Summer
June 01 2010 - 10:00AM
Business Wire
From Tuesday, June 1 through Sunday, June 13, 2010, Red
Robin Gourmet Burgers, Inc. (Red Robin) announced the company will
be giving away free Child ID Kits with the purchase of a kids’ menu
item at participating* Red Robin
restaurants. The company will also donate 50 cents of every kids’
meal sold** during this time to the
National Center for Missing & Exploited Children® (NCMEC) to
fund the organization’s child safety initiatives.
According to NCMEC, summer is an important time for
parents to be vigilant about child safety because of the different
activities their children are involved in this time of year.
Red Robin partnered with NCMEC to provide the Child ID Kit,
an important child safety tool, and child safety tips to help
parents keep children safe. The promotion is part of
Red Robin’s ongoing commitment to child safety.
NCMEC also stresses the important of good communication
between parents and children and offers a few tips for
parents:
- Make sure children know their full names, address,
telephone numbers, and how to use the telephone.
- Teach children what to do in an emergency and how to
reach you or another trusted adult if they feel scared.
- Update their Child ID Kit. Summer is a great time to
update the information and photo in your child’s ID Kit, and mark
your calendar to do so every 6 months.
- For more safety tips from NCMEC, visit:
http://www.redrobin.com/newsitem.aspx?id=20.
“Child ID Kits are a simple, yet effective method to help
families maintain a current photograph and other descriptive
details about their children, which can be one of the most
important tools for law enforcement to use in the search for a
missing child,” said Ernie Allen, President and CEO of NCMEC. “I
would like to thank Red Robin for its generous support and
continuing efforts to help us reach families throughout the U.S.
with information that can help keep children safe.”
The Child ID Kit contains information such as physical
characteristics, name, date of birth, fingerprints, sex, address,
and a current photograph. For more information on how to accurately
complete a Child ID Kit, watch this video:
http://www.youtube.com/user/RedRobinBurgers#p/a/u/0/zaxiWOrRMV0.
Red Robin focuses its philanthropic support on local and
national causes that promote the health, welfare and education of
children, families and citizens in the communities it
serves. Because of its shared commitment to families
and child safety, Red Robin partnered with NCMEC in 2006 and has
continued its partnership through the company’s new restaurant
openings and additional programs such as Red Robin’s Kids
Cook-Off.
For more information about Red Robin and to find
participating ID Kit restaurant locations, please visit
www.redrobin.com and contact your local
restaurant. Please visit www.missingkids.com
for additional information about NCMEC.
About Red Robin Gourmet Burgers, Inc. (NASDAQ:
RRGB)
Red Robin Gourmet Burgers, Inc.
(www.redrobin.com), a casual dining
restaurant chain founded in 1969 that operates through its wholly
owned subsidiary, Red Robin International, Inc., has been serving
up wholesome, fun dining experiences in a family-friendly
environment for more than 40 years. Red Robin, the
“Smiling Burger®” expert, is famous for
serving more than two dozen high-quality, Honest to
Goodness® gourmet burgers in a variety of
recipes with Bottomless Steak Fries®, as
well as salads, soups, appetizers, entrees and signature Bottomless
Beverages™. There are more
than 430 Red Robin® restaurants located
across the United States and Canada, including corporate-owned
locations and those operating under franchise agreements. Red
Robin… YUMMM™!
About the National Center for Missing & Exploited
Children
The National Center for Missing & Exploited Children
is a 501(c)(3) nonprofit organization. Since it was
established by Congress in 1984, the organization has operated the
toll-free 24-hour national missing children’s hotline which has
handled more than 2,475,300 calls. It has assisted law
enforcement in the recovery of more than 151,300 children.
The organization’s CyberTipline has handled more than 878,200
reports of child sexual exploitation and its Child Victim
Identification Program has reviewed and analyzed more than
34,233,800 pornography images and videos. The
organization works in cooperation with the U.S. Department of
Justice’s office of Juvenile Justice and Delinquency
Prevention. To learn more about NCMEC, call its
toll-free, 24-hour hotline at 1-800-THE-LOST or visit its website
at www.missingkids.com.
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