Disney will
pioneer motion grading on select titles ensuring playback matches
filmmaker creative intent
BURBANK,
Calif., Jan. 30, 2024 /PRNewswire/ -- In a new
agreement, Walt Disney Studios and Pixelworks will bring a
collection of TrueCut MotionTM graded titles to select
home entertainment devices. These titles maintain a new level of
true filmmaker creative intent by eliminating motion playback
anomalies, while maintaining the desired brightness levels; all
while preserving the authentic cinematic motion look and feel of
the source.
"At Disney, we are always looking for ways to elevate the viewer
experience," said Rachel Hutter,
Head of Operations, Disney Studios. "TrueCut Motion technology
brings a new level of creative reach to our filmmakers like never
before."
The revolutionary and award winning TrueCut Motion technology
provides filmmakers with shot-by-shot motion grading tools,
enabling new looks for storytelling, as well as correcting various
motion anomalies that have plagued the latest high contrast, very
bright consumer device displays. TrueCut Motion technology then
ensures that these creative choices are precisely mastered into the
source material, delivering content with unparalleled quality to
device displays.
"Disney once again is extending
the boundaries of the home cinematic experience, empowering its
filmmakers to delight their audiences, and we are proud to be a
part of it," said Richard Miller, GM
of TrueCut Motion at Pixelworks.
Pixelworks and TrueCut Motion are registered
trademarks of Pixelworks, Inc.
About Walt Disney Studios
For 100 years, The Walt
Disney Studios has been the foundation on which The Walt Disney
Company was built. Today it brings quality movies, episodic
storytelling, and stage plays to consumers throughout the world.
The Walt Disney Studios encompasses a collection of respected film
studios, including Disney, Walt
Disney Animation Studios, Pixar Animation Studios, Lucasfilm,
Marvel Studios, Searchlight Pictures, and 20th Century Studios. It
is also home to Disney Theatrical Group, producer of world-class
stage shows, as well as Disney Music Group.
About Pixelworks
Pixelworks, Inc. (Nasdaq: PXLW)
provides industry-leading content creation, video delivery and
display processing solutions and technology that enable highly
authentic viewing experiences with superior visual quality, across
all screens – from cinema to smartphone and beyond. The Company has
more than 20 years of history delivering image processing
innovation to leading providers of consumer electronics,
professional displays and video streaming services. Pixelworks'
TrueCut Motion ecosystem allows filmmakers to create visually
stunning motion, scene by scene while ensuring the director's
intent is precisely delivered in cinemas or home theaters.
For more information on Pixelworks,
visit: www.pixelworks.com
For more information on TrueCut Motion,
visit: www.pixelworks.com/truecut
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SOURCE Pixelworks, Inc.