Mercedes-Benz USA Achieves Digital Success with Perion’s Innovative SORT™ Technology
September 21 2022 - 6:00AM
Business Wire
Perion’s SORT™ technology perfectly achieved
leading brands needs for a solution that protects user privacy,
while outperforming traditional third-party cookies and contextual
targeting click-through rate (CTR) by 58%
Perion Network Ltd. (Nasdaq & TASE: PERI), a global
advertising technology company whose synergistic solutions are
delivered across the three primary channels of digital advertising
– search, social media and display / video / CTV advertising, today
announced the results of a digital advertising campaign for
Mercedes-Benz USA (MBUSA), a vehicle automotive brand responsible
for the distribution, marketing and customer service for all
Mercedes-Benz products in the United States.
"We are thrilled by the validation of SORT™ by a global icon
like MBUSA. Mercedes is part of huge trend of leading advertisers
who recognize that consumer increasingly favor brands that protect
their privacy,” said Doron Gerstel, CEO of Perion. “We will
continue and invest to lead this trend by providing privacy first
targeting technology and superior performance results."
“As a digitally innovative brand, Mercedes-Benz USA is always
looking for unique creative experiences and first-to-market
technologies to take our campaigns to the next level,” said Ashley
Epperson, Media Supervisor at Mercedes-Benz USA. “Utilizing
Undertone’s immersive High Impact formats including Live CTV,
coupled with their latest privacy-compliant targeting solution,
SORT™, we were able to stand out across all screens, reach entirely
new audiences and see a 70% increase in brand interactions.”
The goals of the campaign included driving awareness of MBUSA’s
CPO vehicles and sales event; educating consumers on the benefits
of CPO vehicles; and generating interest in owning CPO vehicles
among existing and new customers to deliver intent and action.
To assess the ability of SORT™ to meet MBUSA’s high standards of
privacy and performance, it was A/B tested against both third-party
cookies and contextual targeting. In both cases, starting in
February 2022 and continuing through July, SORT™ outperformed the
other tactics by 58% in click-through rates (CTR) - all which
generated significant traffic to the CPO landing page. The
technology delivered exceptional success with over two-times the
delivery against conventional methods while protecting consumer
privacy and providing total anonymity by not tracking or storing
user data.
As a proprietary AI solution, SORT™ analyzes real-time,
cookieless data signals to identify users with shared traits and
classify them into a “Smart Group”. The data signals provide
information on the user the moment they land on a page. People who
share attributes respond similarly to advertisements, allowing
Undertone to predict performance and optimize the campaign.
About Perion Network Ltd.
Perion is a global advertising technology company whose
synergistic solutions are delivered across the three primary
channels of digital advertising – ad search, social media and
display / video / CTV advertising. These channels are brought
together by Perion’s intelligent Hub, which integrates the
company’s business assets from both sides of the open Web,
providing significant benefit to its brands and publisher
customers.
For more information, visit Perion's website at
www.Perion.com.
About Undertone
Undertone creates memorable ad experiences by thoughtfully
orchestrating solutions across video, advanced TV, rich media, and
social, to drive unmatched brand lift and audience engagement on
virtually every screen, and every device. Their award-winning
creative team uses the company’s 20 years of experience, and
billions of impressions worth of data to intelligently craft
campaigns that can drive full-funnel KPIs while making meaningful
connections with the 200MM+ unique users they can reach every
month. Undertone brings the art and science of advertising together
to intelligently craft campaigns that uplift consumers, brands, and
publishers alike. Visit undertone.com to learn more.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is
responsible for the distribution, marketing and customer service
for all Mercedes-Benz products in the United States. MBUSA offers
drivers the most diverse lineup in the luxury segment with model
lines ranging from the entry GLA SUV, to the flagship S-Class and
the all-electric EQS.
MBUSA is also responsible for Mercedes-Benz Vans products in the
U.S. More information on MBUSA and its products can be found at
www.mbusa.com and www.mbvans.com.
Forward Looking Statements This press release contains
historical information and forward-looking statements within the
meaning of The Private Securities Litigation Reform Act of 1995
with respect to the business, financial condition and results of
operations of Perion. The words “will,” “believe,” “expect,”
“intend,” “plan,” “should” and similar expressions are intended to
identify forward-looking statements, and our preliminary results
also constitute forward looking statements. Such statements reflect
the current views, assumptions and expectations of Perion with
respect to future events and are subject to risks and
uncertainties. Many factors could cause the actual results,
performance or achievements of Perion to be materially different
from any future results, performance or achievements that may be
expressed or implied by such forward-looking statements, or
financial information, including, among others, the failure to
realize the anticipated benefits of companies and businesses we
acquired and may acquire in the future, risks entailed in
integrating the companies and businesses we acquire, including
employee retention and customer acceptance; the risk that such
transactions will divert management and other resources from the
ongoing operations of the business or otherwise disrupt the conduct
of those businesses, potential litigation associated with such
transactions, and general risks associated with the business of
Perion including intense and frequent changes in the markets in
which the businesses operate and in general economic and business
conditions, loss of key customers, unpredictable sales cycles,
competitive pressures, market acceptance of new products, inability
to meet efficiency and cost reduction objectives, changes in
business strategy and various other factors, whether referenced or
not referenced in this press release. Various other risks and
uncertainties may affect Perion and its results of operations, as
described in reports filed by Perion with the Securities and
Exchange Commission from time to time, including its annual report
on Form 20-F for the year ended December 31, 2021 filed with the
SEC on March 16, 2022. Perion does not assume any obligation to
update these forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20220921005082/en/
Dudi Musler VP Investor Relations +972 54 787 6785
dudim@perion.com
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