The privacy-first, total anonymity innovation
leverages artificial intelligence and machine learning algorithmic
technology
Perion Network Ltd. (NASDAQ and TASE: PERI) a global
advertising technology company whose synergistic solutions are
delivered across the three primary channels of digital advertising
– ad search, social media and display, including video and CTV
advertising – today announces that its SORT™ technology is the
winner of a Silver Stevie® Award in the artificial intelligence and
machine learning solution category in the 19th Annual International
Business Awards®.
SORT™ was recognized as a sweeping solution that doesn’t merely
operate without cookies, but guarantees total anonymity by virtue
of the fact that it doesn’t collect or store any user data, but
instead processes a range of data signals to create a predictive
model for user responsiveness to any advertising category.
The International Business Awards are the world’s premier
business awards program. All individuals and organizations
worldwide – public and private, for-profit and non-profit, large
and small - are eligible to submit nominations. The 2022 IBAs
received entries from organizations in 67 nations and territories,
and more than 3,700 nominations were submitted for
consideration.
“We are extremely proud of this honor, and to be recognized by
the Stevie® Awards for our use of Artificial Intelligence and
Machine Learning,” said Doron Gerstel, CEO of Perion. “Perion has
been making significant investments in R&D, hiring world-class
data scientists and artificial intelligence researchers; this award
confirms that we are now in the front ranks of not just adtech
companies, but the entire AI sector. Google is delaying the
depreciation of third-party cookies to 2024, but SORT™ is available
- and succeeding – right now.”
In Perion’s Stevie® submission, it was noted that SORT™ both
protects privacy and outperforms cookies, a phenomenon that has
been validated in multiple comparative tests. More than 150 global
brands, including the State of Georgia Tourism, Beyond Meat and
Stop & Shop, use SORT™ and let users know they can safely click
by featuring the SORT™ Shield on ad units.
SORT™ is the only cookieless solution that enables advertisers
to reach their audience at the exact moment they are most receptive
to seeing an ad. SORT™ uses proprietary machine learning to predict
consumer mindset in real-time based solely on multiple data
signals, giving brands access to browsers and devices.
SORT™ has also become a viral video phenomenon, as it has
attracted over two million viewers to its recently released video,
made by the award-winning film-maker, Max Joseph.
Stevie Award winners were determined by the average scores of
more than 300 executives worldwide who participated in the judging
process in June and July. A few notable comments from the judges
include:
- “SORT has a solution to the biggest challenge in the
advertising industry – how to target consumers without third-party
cookies while guaranteeing user privacy and outperforming all
KPIs.”
- “This program helps us all to have more guaranteed privacy on
the internet. It is easy to activate and makes it possible even for
people with little computer knowledge.”
- “Your product helps customers target ads not by tracking
people over time but by tracking their behavior while on site and
using a Machine Learning algorithm to make inferences based on
those behaviors alone. There’s also evidence of other cookieless
competitors, but they all rely on storing data. Given the privacy
challenges we face, you could be behind the technology that saves
this model.”
- “The numbers from the beta with Colorado Tourism and other
studies are strong evidence of the technology.”
“We’re thrilled that we’re able to return to celebrating Stevie
winners in person this year,” said Stevie Awards president, Maggie
Miller. “This year’s class of honorees are as innovative,
adventuresome, persistent, and successful as we’ve ever had. We
look forward to celebrating their achievements with them during our
15 October awards banquet in London.”
Details about The International Business Awards and the lists of
Stevie Award winners are available at www.StevieAwards.com/IBA.
About Perion Network Ltd.
Perion Network Ltd. is a global advertising technology company
whose synergistic solutions are delivered across the three primary
channels of digital advertising – ad search, social media and
display, including video and CTV advertising. These channels are
brought together by Perion’s intelligent HUB, which integrates
Perion’s business assets from both sides of the open Web, providing
significant benefits to brands and publishers. For more
information, visit our website at www.perion.com.
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific
Stevie Awards, the German Stevie Awards, the Middle East &
North Africa Stevie Awards, The American Business Awards®, The
International Business Awards®, the Stevie Awards for Women in
Business, the Stevie Awards for Great Employers, and the Stevie
Awards for Sales & Customer Service. Stevie Awards competitions
receive more than 12,000 nominations each year from organizations
in more than 70 nations. Honoring organizations of all types and
sizes and the people behind them, the Stevies recognize outstanding
performances in the workplace worldwide. Learn more about the
Stevie Awards at www.StevieAwards.com.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements, and our preliminary results also constitute forward
looking statements. Such statements reflect the current views,
assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors
could cause the actual results, performance or achievements of
Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2021 filed with the SEC on March 16, 2022. Perion does
not assume any obligation to update these forward-looking
statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20220815005236/en/
Dudi Musler VP Investor Relations +972 54 787 6785
dudim@perion.com
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