New Undertone and Innovid Interactive CTV Partnership Drives High Engagement for Mercedes-Benz USA
October 14 2020 - 8:30AM
Business Wire
Today, Undertone shares the success of the first campaign
leveraging their new Interactive CTV product in partnership with
Innovid. The partnership between Undertone, the experts in
executing intelligent, cross-platform high impact campaigns, and
Innovid, the leading independent global advertising and analytics
platform, allows Undertone’s brand partners to reach users on CTV
in one of the most unique ways available on the market.
This new solution delivers a highly differentiated CTV
experience for users allowing brands to stand out on one of the
fastest-growing video consumption platforms. In addition, with the
breadth of capabilities like galleries, QR codes, store locators,
and dynamic personalization, Undertone can now seamlessly extend
their High Impact solutions onto virtually every connected device
available.
“In utilizing our OTT Composer tool, Undertone has added a
valuable offering to advertisers looking to complement their
desktop and mobile campaigns with high-impact, interactive CTV
ads,” said Tal Chalozin, CTO of Innovid. “Personalization and
engagement with consumers is in high demand by advertisers and the
success of the Mercedes-Benz USA campaign confirms the power of
dynamic creative across devices and incomparable engagement
opportunities with interactive CTV.”
Shortly after the partnership was released, Undertone’s valued
partner, Mercedes-Benz USA, was quick to take advantage.
Undertone has had a long-standing partnership with Mercedes-Benz
USA, driving success on display for years. This latest campaign was
a big step in helping Mercedes-Benz USA bring intelligent high
impact experiences into their video strategy to create memorable
moments with their audience on the largest screen in the house.
Check out how users interacted with this experience HERE
In addition to driving a 94% Video Completion Rate, the
Undertone-designed Interactive CTV creative also out-performed
Innovid’s Engagement Rate benchmark by 40%. And with Undertone’s
award-winning creative team, they were able to leverage intelligent
design to garner an 87 second time earned average with users who
engaged with the ad.
“This campaign was an extremely successful first step in the
partnership between Undertone and Innovid,” says Undertone
President, Dan Aks. “And now positions Undertone to serve as a true
creative orchestrator across all screens. We’re most excited that
our partner, Mercedes-Benz USA, took this to the test and were able
to drive outstanding results together.”
Check out the full campaign Case Study HERE, which
includes additional performance highlights and a video demo of the
Mercedes-Benz USA experience in action!
If you’re looking to see how Undertone can develop a
cross-platform high impact strategy on Display, OLV, AND
Interactive CTV, reach out to your local Undertone rep or email us
at tellmemore@undertone.com
About Undertone:
Undertone creates memorable ad experiences by thoughtfully
orchestrating solutions across video, advanced TV, rich media, and
social, to drive unmatched brand lift and audience engagement on
virtually every screen, and every device. Their award-winning
creative team uses the company’s 20 years of experience, and
billions of impressions worth of data to intelligently craft
campaigns that can drive full-funnel KPIs while making meaningful
connections with the 200MM+ unique users they can reach every
month. Undertone brings the art and science of advertising together
to intelligently craft campaigns that uplift consumers, brands, and
publishers alike. Visit undertone.com to learn more
ABOUT INNOVID
Innovid is the only independent omnichannel advertising and
analytics platform built for television. We use data to enable the
personalization, delivery, and measurement of ads across the widest
breadth of digitally enabled channels in the market including TV,
video, display, social, and OOH. Innovid serves a global client
base of brands, agencies, and publishers through twelve offices
across the Americas, Europe, and Asia Pacific.
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version on businesswire.com: https://www.businesswire.com/news/home/20201014005308/en/
Vanessa Confessore Director, Brand Marketing
vconfessore@undertone.com
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