MakeMeReach Caps Year of Innovation with First-Mover Facebook Stories Campaign for BUX
December 03 2018 - 7:00AM
Business Wire
Other notable accomplishments include being
named a Google Premier Partner as well as the Company’s official
U.S. launch
Perion Network Ltd. (NASDAQ: PERI) announced today that
MakeMeReach, which offers a platform for creating, managing,
scaling and evaluating online advertising campaigns, published the
results of a pioneering ad campaign in Facebook stories. Ads within
Facebook Stories became available in late September, and
MakeMeReach was among the first to gain early learning and success
with this full-screen, immersive, authentic experience that
delivers 15 seconds ads.
As part of the pioneering campaign, MakeMeReach analyzed Stories
for its client BUX – an app that allows users to explore the world
of trading – and determined that the new units represented an
opportunity to gain media efficiencies while using a new ad concept
for BUX.
Working with ads in Facebook Stories, BUX and MakeMeReach ran a
strategic pilot campaign that yielded a cost-per-mille (CPM) that
was a stunning 79% lower than parallel ads in the Facebook and
Instagram news feeds. The strategic pilot also translated into
highly efficient engagement metrics, with a cost-per-click (CPC)
that was 68% and 90% lower than Facebook and Instagram,
respectively. This translated down the funnel, with BUX seeing a
cost-per-install (CPI) under half of the equivalent costs for
Facebook and Instagram.
MakeMeReach is now able to make Facebook Stories part of a
larger digital media effort that includes Stories on other
platforms. As Matei Banfi, BUX Performance Marketer, pointed out,
“The new placement in Facebook Stories has given us another option
for reaching our target audience, and we’ve been encouraged by the
initial results”.
This creative and timely use of Facebook Stories comes at the
close of a year in which MakeMeReach continued to demonstrate its
innovation and leadership. MakeMeReach received an official “Google
Premier Partner Badge”, a certification which allows them to
integrate the Google Ads Suite into their existing tech stack.
Other 2018 accomplishments include beta testing of a new Instagram
Stories carousel format, which was made available by MakeMeReach to
the agency Social.Lab, for their client Vans.
Other milestones included a successful Snapchat app-install
campaign for the entertainment brand blackpills (a video-on-demand
service that produces and distributes exclusive shows); its
successful rapid adoption of Facebook’s playable ad unit with
Audible France (an Amazon company); and delivering thousands of
leads to Toyota through a Facebook Lead ad campaign coordinated
with Socialyse Netherlands (Havas Media).
About MakeMeReach:Founded in 2009 and acquired by Perion
Network Ltd. (NASDAQ: PERI) in 2015, MakeMeReach is a growing
online ad tech company empowering agencies and advertisers to
create, manage, scale and evaluate their campaigns on Facebook,
Instagram, Twitter, Snapchat and Google at scale. Learn more at
www.makemereach.com.
About Perion Network Ltd.:Perion is a global technology
company that delivers online advertising solutions and search
monetization to brands and publishers. Perion is committed to
providing data-driven execution, from high-impact ad formats to
branded search and a unified social and mobile programmatic
platform. More information about Perion may be found
at www.perion.com. Follow Perion on Twitter
@perionnetwork.
About BUX:BUX is inspiring people to explore the
fascinating world of finance. BUX makes it easy and affordable for
people to participate in the financial markets through its mobile
platforms for commission-free stock investing and CFD trading.
Since launching in 2014, BUX has made the markets accessible for
nearly 2 million users across 9 countries in Europe. Headquartered
in Amsterdam, the Netherlands, the company is backed by Holtzbrinck
Ventures, Finch Capital, Velocity Capital and Initial Capital.
Forward Looking Statements:This press release contains
historical information and forward-looking statements within the
meaning of The Private Securities Litigation Reform Act of 1995
with respect to the business, financial condition and results of
operations of Perion. The words “will”, “believe,” “expect,”
“intend,” “plan,” “should” and similar expressions are intended to
identify forward-looking statements. Such statements reflect the
current views, assumptions and expectations of Perion with respect
to future events and are subject to risks and uncertainties. Many
factors could cause the actual results, performance or achievements
of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2017 filed with the SEC on March 27, 2018. Perion does
not assume any obligation to update these forward-looking
statements.
Source: Perion Network Ltd.
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version on businesswire.com: https://www.businesswire.com/news/home/20181203005350/en/
Perion Network Ltd.Investor relationsHila Valdman+972
(73) 398-1000Investors@perion.com
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