Innovative Social Platform MakeMeReach Obtains Premier Google Partner Badge
October 16 2018 - 9:00AM
Business Wire
Signaling MakeMeReach’s official launch to the
United States, recognition includes dedicated Google engineers to
work alongside MakeMeReach’s technical team to accelerate platform
integrations
Perion Network Ltd. (NASDAQ: PERI) announced today that
MakeMeReach, its growing social ad tech subsidiary that empowers
agencies and advertisers to fully optimize their social campaigns,
received today the official Google Premier Partner Badge. This
certification allows MakeMeReach to integrate Google Ads Suite into
its existing tech stack and marks the company’s official launch in
the United States. This recognition also comes on the heels of
MakeMeReach’s recognition as a proud partner of Facebook Marketing,
Twitter and Snapchat.
Looking towards 2019 and beyond, the certification from Google
represents a major expansion in strategy and vision for
MakeMeReach; advertisers will now gain a broader, more
fully-informed perspective on the online journeys of today’s
digital consumers.
MakeMeReach now lets clients unite the power of social and
search advertising into one platform—with the strategic goal of
maximizing cross-channel campaign performances. This unified
platform is advanced through the deep partnership between
MakeMeReach and its sister company, Undertone, Perion’s platform
for synchronized cross-platform digital branding.
Undertone’s integration of singularly effective creative
advertising and AI-driven media have made it an essential partner
for the world’s most prominent brands and advertisers. As the
larger digital advertising ecosystem continues to evolve and
innovate, the integration between MakeMeReach and Google, as well
as Undertone’s membership in the Coalition for Better Ads, are
important towards fostering a more transparent and trusted
advertising environment.
“Consumers’ online buying habits and buying journeys are complex
and interdependent, no longer attributable to a single ad
impression. They must be understood in terms of a succession of
touchpoints and complementary messages distributed across social
networks and other channels—of which Google is the leader,” said
Pierre-Lou Dominjon, President of MakeMeReach “We recognize that
advertisers must understand the impact of their ads within their
overall strategy and can no longer afford to analyze and optimize
online ad campaigns in silos. This integration of Google will help
give them the tools and insights they need on both social and
search advertising channels.”
About MakeMeReachFounded in 2009 and acquired by Perion
Network Ltd. (NASDAQ: PERI) in 2015, MakeMeReach is a growing
social ad tech company empowering agencies and advertisers to
elevate and evaluate their campaigns on Facebook, Twitter,
Instagram, Snapchat and Google at scale.Learn more at
www.makemereach.com.
About UndertoneUndertone, a subsidiary of Perion Network
Ltd. (NASDAQ: PERI), sits at the intersection of creative, data,
and distribution, delivering award-winning creative experiences for
the world’s leading brands. Through its synchronized digital
branding solution, Undertone delivers cohesive stories that reach
consumers across the most important touchpoints, screens, and
platforms. Undertone’s solution eliminates fragmentation and
ensures brand messaging is synchronized and perfectly aligned with
campaign KPIs—always with beautiful creative and in brand-safe
environments.Learn more at www.undertone.com.
About Perion Network Ltd.Perion is a global technology
company that delivers advertising solutions to brands and
publishers. Perion is committed to providing data-driven execution,
from high-impact ad formats to branded search and a unified social
and mobile programmatic platform. More information about Perion may
be found at www.perion.com. Follow Perion on Twitter
@perionnetwork.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will”, “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2017 filed with the SEC on March 27, 2018. Perion does
not assume any obligation to update these forward-looking
statements.
Source: Perion Network Ltd.
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Perion Network Ltd.Investor relationsHila Valdman+972
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