Undertone’s Rapid Expansion Solidifies its
Vision for Digital Marketing Industry Disruption
Today, Undertone, a division of Perion Network Ltd. (NASDAQ:
PERI) and a leader in synchronized cross-platform digital branding
for the world’s most prominent brands, is proud to announce it is
moving its US office headquarters to the 77th floor of One World
Trade Center. Joining the ranks of Conde Nast, Servcorp,
GroundTruth and Infosys Technologies, Undertone is expected to move
from its current office on Madison Avenue in Midtown, into the new
space in Manhattan’s most iconic location in January 2019.
The office, designed by the pioneering Amy Howell of Forge, will
capture Undertone’s spirit of innovation, collaboration and
inclusion through its inspired integration of space-planning,
furnishings and public/private workspaces.
Forge has also designed spaces for SY Partners, Little Big
Brands, CHOPT Creative Salad Company, Crew Cuts, Stack Exchange and
other game-changing companies. The new office will allow Undertone
to scale with its growing marketplace traction by expanding its
employee count significantly. This growth is driven by Undertone’s
ongoing innovation behind its synchronized digital advertising
platform, which provides the world’s most brand-conscious brands
with the ability to deliver personalized, cross-platform
advertising with daypart-sensitive timing.
Undertone views the opportunity to move into One World Trade as
an important step in further establishing itself as a unique and
invaluable member of the digital media community.
“We are thrilled to be moving our headquarters into One World
Trade – it’s an important step in expanding our ever-growing
influence in today’s digital world and a reflection of our
commitment to our clients and our incredible team,” said Michael
Pallad, President of Undertone.
One World Trade Center sets new standards of design,
construction, sustainability and beauty and heralds the
revitalization of Lower Manhattan. Managed, operated and leased by
The Durst Organization, One World Trade Center is a center of
innovation and creativity, and the most recognized office address
in the world.
“We are pleased to welcome Undertone to One World Trade Center,”
said Jonathan (Jody) Durst, President of The Durst Organization.
“One WTC has become a center for growing companies that need
flexibility, want community and require a building with amenities
and services that can attract and retain talent and customers. We
are proud of the culture and of innovation we have established at
One WTC and are excited about our partnership with Undertone.”
Undertone was represented by Vice President Paul Ferraro and
Managing Director Deborah van der Heyden of JLL. The landlord was
represented by Senior Managing Director Eric Engelhardt of The
Durst Organization and Tara Stacom, Justin Royce, Peter Trivelas,
Barry Zeller and Connor B. Daugstrup of Cushman &
Wakefield.
About Undertone:
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI),
enables the world's leading brands to connect with their target
audiences at scale, across the screens and platforms that matter
the most. Undertone bridges the gaps in the digital advertising
landscape with creative that gets smarter and more effective at
each touchpoint. With cross-screen, cross-platform solutions that
span digital, video, mobile, and native, Undertone helps brands
start the conversation and keep it going across the entire user
journey. Learn more at www.undertone.com.
About Perion Network Ltd.:
Perion is a global technology company that delivers advertising
solutions to brands and publishers. Perion is committed to
providing data-driven execution, from high impact ad formats to
branded search and a unified social and mobile programmatic
platform. More information about Perion may be found at
www.perion.com, and follow Perion on Twitter @perionnetwork.
About Port Authority of New York and New Jersey:
Founded in 1921, the Port Authority of New York and New Jersey
builds, operates, and maintains many of the most important
transportation and trade infrastructure assets in the country. The
agency’s network of aviation, ground, rail, and seaport facilities
is among the busiest in the country, supports more than 550,000
regional jobs, and generates more than $23 billion in annual wages
and $80 billion in annual economic activity. The Port Authority
also owns and manages the 16-acre World Trade Center site, where
the 1,776-foot-tall One World Trade Center is now the tallest
skyscraper in the Western Hemisphere. The Port Authority receives
no tax revenue from either the State of New York or New Jersey or
from the City of New York. The agency raises the necessary funds
for the improvement, construction or acquisition of its facilities
primarily on its own credit. For more information, please visit
http://www.panynj.gov.
About The Durst Organization:
The Durst Organization, founded in 1915 by Joseph Durst, is the
owner, manager and builder of 13 million square feet of premiere
Manhattan office towers and 1,950 residential rental units with
3,400 in development. The Durst Organization is recognized as a
world leader in the development of high-performance and
environmentally advanced commercial and residential buildings.
www.durst.org.
Forward Looking Statements:
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will”, “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2017 filed with the SEC on March 27, 2018. Perion does
not assume any obligation to update these forward-looking
statements.
# # #
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180802005331/en/
Perion Network Ltd.Investor relationsHila Valdman+972
(73) 398-1000Investors@perion.comorUndertoneRaquel
Cadourcyrcadourcy@undertone.com+1 (212) 685-8000or5W Public
RelationsAustin Rotterarotter@5wpr.com+1 (646) 862-6866orThe
Durst OrganizationJordan BarowitzJBarowitz@durst.org+1
212-257-6605
Perion Network (NASDAQ:PERI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Perion Network (NASDAQ:PERI)
Historical Stock Chart
From Jul 2023 to Jul 2024