Undertone Continues Commitment to Brand Safety and Transparency by Joining Two Key Industry Groups
June 21 2018 - 8:00AM
Business Wire
Achieves full compliance with TAG and CBA
guidelines and certifications
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI) and
a leader in Synchronized Digital Branding, today announced two
important steps in its mission to deliver high impact advertising
that always can be trusted by advertisers and consumers.
Undertone has received the Certified Against Fraud Seal from TAG
(the Trustworthy Accountability Group), validating that it has met
their rigorous anti-fraud requirements and has worked to align its
innovative ad formats to meet the standards set by the CBA
(Coalition for Better Ads).
These validations apply to all of Undertone’s Synchronized
Digital Branding, which is not only delivered and amplified by over
300 premium publishers, but is also vetted and certified on a 1-1
basis,
as representing 99 percent human traffic, as confirmed by
Integrated Ad Science (IAS).
“Since Undertone began in 2002, brand safety and transparency
have been a cornerstone of our principles and practices,” said Mike
Pallad, President of Undertone. “In today’s increasingly
complex,
if not perilous digital environment, this commitment means more
now than ever. This is why we are so proud to be aligned with two
leading organizations working hard to instill confidence in the
digital ecosystem for all brands and publishers.”
Doron Gerstel, CEO of Perion, noted “Undertone’s platform
enables brands who are profoundly conscious of their reputations
and perceptions to build meaningful, timely and consistent
connections across all platforms. The work done by TAG and CBA
validates web traffic that is essential to that mission.”
The TAG Certified Against Fraud Program was created in 2016 by
the American Association of Advertising Agencies (4A’s),
Association of National Advertisers (ANA), and Interactive
Advertising Bureau (IAB) to combat invalid traffic throughout the
digital ad supply chain. Undertone’s TAG certification reflects its
continued efforts in the fight against fraudulent traffic so that
advertisers can trust the metrics that drive their digital
strategies and KPIs.
As a member of the Coalition for Better Ads, Undertone will take
an active role in developing the standards and practices that
deliver the best ad experiences for the brands, publishers, and of
course, users. The CBA’s mission to provide a healthy user
experience in a thriving ecosystem fully aligns with Undertone’s
core values and goals.
About Undertone
Undertone enables the world's leading brands to connect with
their target audiences at scale, across the screens and platforms
that matter the most. Undertone bridges the gaps in the digital
advertising landscape with creative that gets smarter and more
effective at each touchpoint. With cross-screen, cross-platform
solutions that span digital, video, mobile, and native, Undertone
helps brands start the conversation and keep it going across the
entire user journey. Learn more at www.undertone.com .
About Perion Network Ltd.
Perion is a global technology company that delivers advertising
solutions to brands and publishers. Perion is committed to
providing data-driven execution, from high impact ad formats to
branded search and a unified social and mobile programmatic
platform. More information about Perion may
be found at www.perion.com, and follow Perion on
Twitter@perionnetwork.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will”, “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2017 filed with the SEC on March 27, 2018. Perion does
not assume any obligation to update these forward-looking
statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20180621005590/en/
Perion Network Ltd.Investor relationsHila Valdman+972
(73) 398-1000Investors@perion.comorUndertone Division, Perion
Network Ltd.Raquel Cadourcyrcadourcy@undertone.com+1 (212)
685-8000
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