TEL AVIV,
Israel and NEW YORK, June 21,
2016 /PRNewswire/ -- Perion, (NASDAQ: PERI) a global
advertising technology company that delivers high-quality
advertising solutions to brands and publishers, today announced
that customers' advertising campaigns can now be extended through
Facebook Canvas, an interactive mobile-first high-impact
advertising solution.
Thanks to the MakeMeReach platform, a Facebook Marketing
Partner, clients can run the Canvas ad format as part of a larger
high-impact campaign, extending their cross-screen advertising's
reach into Facebook's platform. In addition, the company can now
retarget users who have seen their high impact messages with a
related ad in social environments across Facebook and
Instagram.
Through the combination of the Undertone and MakeMeReach
business units, agencies and advertisers will now benefit from the
ability to leverage Undertone's PIXL Studios creative services in
social, as well as the opportunity to re-message high-value
prospects that have been exposed to Undertone's advertising
campaigns within Facebook's environment and
network.
"Our leadership in high impact advertising is reinforced by
combining the unparalleled creative capabilities of our Undertone
business with the power of our MakeMeReach platform, which enables
us to debut Facebook Canvas support for our customers," said Perion
CEO Josef Mandelbaum. "Our
retargeting capabilities will immediately benefit advertisers and
agencies seeking to more effectively engage consumers as they move
across different online environments."
PIXL Studios, the creative services division of Undertone, has
worked with hundreds of clients over the years -- from small
agencies to large holding company divisions to brands themselves.
DIGIDAY, IAB MIXX and OMMA have
awarded PIXL Studios for outstanding creative work.
About Perion Network Ltd.
Perion is a global technology company that delivers high-quality
advertising solutions to brands and publishers. Perion is
committed to providing outstanding execution, from high-impact ad
formats to branded search and a unified social and mobile
programmatic platform. More information about Perion may be found
at www.perion.com, and follow Perion on Twitter @perionnetwork.
About Undertone
Undertone is a leader in high quality, cross-screen digital
brand advertising at scale. We build proprietary, cutting-edge
solutions for the world's leading brands, that break through the
clutter and truly stand out to create Unmissable experiences.
Our innovative, award-winning digital ad formats, coupled with
beautifully crafted creative, engage consumers through traditional
and programmatic methods on top mobile and desktop properties.
Learn more at www.undertone.com.
Undertone is a subsidiary of Perion Network Ltd.
About MakeMeReach
MakeMeReach is a social advertising
platform that helps brands and advertisers create, manage and
optimize their marketing campaigns on social channels. Having
received awards for its innovative technology, MakeMeReach is a
recognized Marketing Partner of Facebook, Instagram and Twitter.
Learn more on our tools and features at: www.makemereach.com
MakeMeReach is a subsidiary of Perion Network Ltd.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words "will", "believe," "expect," "intend," "plan," "should"
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from
time to time, including its annual report on Form 20-F for the year
ended December 31, 2015 filed with
the SEC on March 24, 2016. Perion does not assume
any obligation to update these forward-looking statements.
Contact Information:
Media & Press
Eric Franchi
eric@undertone.com
212.685.8000
Investor relations
Jeremy Stein
+972 (73) 398-1025
investors@perion.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/perion-introduces-facebook-canvas-support-with-unique-retargeting-300287918.html
SOURCE Perion Network Ltd.