Perion Appoints Michael Waxman-Lenz as Chief Strategy Officer
April 07 2015 - 7:00AM
Business Wire
Perion Network Ltd. (NASDAQ: PERI) announced today the
appointment of Michael Waxman-Lenz as Chief Strategy Officer,
effective immediately. Mr. Waxman-Lenz will be responsible for
developing and executing global strategy, corporate development and
marketing for Perion, and he will report directly to CEO Josef
Mandelbaum.
Mr. Waxman-Lenz joins Perion after co-founding and serving as
CEO of INTEAD, an education marketing and technology company
specializing in creating universities’ strategies for attracting
international students as well as developing their mobile and
digital assets. Prior to that, he served in various senior
executive roles, including SVP of Corporate Development and
Strategy as well as Chief Financial Officer for American Greetings
Internet and Media group. Before AG, he served as Vice President of
the Eagle Venture Fund, a financial consultant for Ernst &
Young and worked as an economist for the Institute of International
Finance, Inc. in Washington, D.C.
“We are thrilled to have Michael join our senior team,” said CEO
Josef Mandelbaum. “I am confident that he will have an immediate
positive impact on the company and will be instrumental in building
and executing our strategy. Michael is a proven executive with vast
experience in the internet, mobile and software industry and is
exactly what we need to strengthen and expand our foundation for
future growth.”
“I am very excited to join Perion and help the team realize
their vision of developing a strong, sustainable and large
next-generation technology company,” said Waxman-Lenz. “Building
and helping execute the company’s strategy is a big endeavor with a
lot of potential. I look forward to the experience and working with
such a powerful team.”
Mr. Waxman-Lenz is a CFA charter holder. He studied at the
University of Konstanz in Germany and Kingston University in
England. He received an MA in International Economics and US
Foreign Policy from the Johns Hopkins University School of Advanced
International Studies.
About Perion Network Ltd.
Perion powers innovation. Perion is a global performance-based
media and Internet company, providing online publishers and app
developers advanced technology and a variety of intelligent,
data-driven solutions to monetize their application or content and
expand their reach to larger audiences, based on our own experience
as an app developer. Our leading software monetization platform,
Perion Codefuel, empowers digital businesses to optimize installs,
analyze data and maximize revenue. Our app promotion platform,
GrowMobile, enables developers to make wise decisions on where to
spend advertising budgets to produce the highest yield and the most
visibility. The Perion team brings decades of experience, operating
and investing in digitally-enabled businesses, and we continue to
innovate and create value for the app ecosystem. More information
about Perion may be found at www.perion.com. Follow Perion on
Twitter @perionnetwork and GrowMobile at @growmobile.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words "will," "believe," "expect," "intend," "plan," "should"
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2013 and the report on Form 6-K filed with the SEC on
April 6, 2015. Perion does not assume any obligation to update
these forward-looking statements.
Source: Perion Network Ltd.
Perion Investor RelationsDeborah Margalit, +972 (73)
398-1000investors@perion.comorSolebury Communications
GroupJamie Lillis, +1 (203) 428-3223jlillis@soleburyir.com
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