Perion Acquires MakeMeReach, Adding Social Media to Its Mobile Marketing Platform
February 11 2015 - 7:00AM
Business Wire
MakeMeReach will be integrated into Perion's
GrowMobile platform
Perion Network Ltd. (NASDAQ: PERI) announced today that it
acquired MakeMeReach, a profitable and rapidly growing Paris-based
company and one of Europe's leading social media advertising
platforms. MakeMeReach's AdsOptim technology enables mobile app
developers to efficiently and effectively scale their advertising
campaigns on social media, with a specific focus on optimizing
mobile ad campaigns. MakeMeReach is a Facebook Preferred Marketing
Developer (PMD) and Twitter Marketing Platform Partner (MPP).
MakeMeReach expands Perion's GrowMobile offering to include the
fast-growing social media space, solidifying its position as the
industry’s most complete and comprehensive automated mobile
marketing platform.
“Acquiring MakeMeReach extends our position as one of the
leading providers of mobile marketing technology," said Shai
Gottesdiener, General Manager of Perion's mobile marketing
division. "MakeMeReach's success in making it easy to advertise on
social media is well aligned with Perion's goal of providing
developers with the most effective mobile advertising tools."
MakeMeReach's award-winning platform, AdsOptim, similar to
GrowMobile, is available as both a self-serve and fully-managed
platform, providing developers the flexibility to either create and
optimize their ad campaigns on their own, or work with the
MakeMeReach team to manage their campaigns. The platform’s purpose
is to simplify mobile social media advertising, as well as boost
campaign performance. Product features such as ad rotation,
campaign duplication, targeting templates, automated
rules-generating and campaign generation, provide developers the
tools necessary to streamline and effectively manage their
advertising process.
In addition to adding social media functionalities to the
GrowMobile platform, the acquisition of MakeMeReach will create a
new, successful European office for Perion's GrowMobile, which will
lead its European sales and operations. GrowMobile's San Francisco
office will continue to handle U.S. sales and operations.
Founded in 2009 by CEO Pierre-François Chiron, MakeMeReach
focuses on managing social advertising campaigns for global leading
brands such as Match.com, L'Occitane en Provence, Armani and
GroupM.
"We are very excited to become a part of the Perion team and
look forward to leveraging the vast resources of Perion as we
continue to work towards making AdsOptim, as part of GrowMobile,
the world's best social media advertising tool," said Mr. Chiron.
"Additionally, we believe that the European market offers
significant opportunities for Perion and are excited to expand the
company’s footprint across the continent while strengthening
GrowMobile's social offering in the US market."
Mr. Chiron, who will continue to lead the MakeMeReach team,
expected to substantially continue as part of Perion, is a seasoned
entrepreneur and executive, and a former product manager at
Intercim (a company acquired by Dassault Systems).
About Perion Network Ltd.
Perion powers innovation. Perion is a global performance-based
media and Internet company, providing online publishers and
app developers advanced technology and a variety of intelligent,
data-driven solutions to monetize their application or content and
expand their reach to larger audiences, based on its own experience
as an app developer. Our leading software monetization
platform, Perion Codefuel, empowers digital businesses to
optimize installs, analyze data and maximize revenue. Our app
promotion platform, GrowMobile, enables developers to make
wise decisions on where to spend advertising budgets to produce the
highest yield and the most visibility. The Perion team brings
decades of experience, operating and investing in digitally-enabled
businesses, and we continue to innovate and create value for the
app ecosystem. More information about Perion may be found
at www.perion.com. Follow Perion on Twitter
@perionnetwork and GrowMobile at @growmobile.
About MakeMeReach
Building on expertise gained through its Facebook presence since
2009, MakeMeReach offers a platform for advertisers and agencies to
create, manage and optimize marketing campaigns on Facebook and
Twitter. The platform emphasizes user friendliness and a
high-quality user experience, and is based on easy-to-use, highly
targeted campaign analysis, with optimizing ROI at the heart of its
reports, thereby increasing the performance of advertisers’
campaign management while saving them time.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
the transaction; risks entailed in integration, including employee
retention and customer acceptance; the risk that the transaction
will divert management and other resources from the ongoing
operations of the two businesses or otherwise disrupt the conduct
of those businesses, potential litigation associated with the
transaction, and general risks associated with the business of
Perion, including changes in the markets in which the businesses
operate and in general economic and business conditions, loss of
key customers, unpredictable sales cycles, competitive pressures,
market acceptance of new products, inability to meet efficiency and
cost reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F/A for the year ended
December 31, 2013, and the report on Form 6-K filed with the SEC on
September 23, 2014. Perion does not assume any obligation to update
these forward-looking statements.
Source: Perion Network Ltd.
Media Contact InformationGKPR for PerionMatthew Krieger,
+972-54-467-6950matthew@gkpr.comorIR Contact
Information:Perion Investor RelationsDeborah Margalit,
+972-73-398-1000investors@perion.comorSolebury Communications
GroupJamie Lillis, +1-203-428-3223jlillis@soleburyir.com
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