Perion Launches GrowMobile Self-Serve, The First Cross-Network, Self-Serve Mobile Advertising Platform
November 12 2014 - 5:30AM
Business Wire
Perion Network Ltd. (NASDAQ: PERI) announced today the launch of
GrowMobile Self-Serve, the world’s first cross-network, self-serve
mobile advertising platform. The product is an enhanced,
do-it-yourself version of the technology built by San
Francisco-based GrowMobile which Perion acquired earlier this year
to address the advertising needs of mobile app developers.
GrowMobile is part of Perion Lightspeed, the new mobile division of
Perion.
GrowMobile Self-Serve provides app developers with the ability
to self-manage all of their mobile media buying, measurement and
optimization on one dashboard with one convenient insertion order
(IO).
“Today’s fragmented mobile advertising industry and lack of
sophisticated measurement tools have challenged even the world's
largest media buyers to execute successful campaigns," said Tomer
Pascal, General Manager of Perion Lightspeed. “GrowMobile
Self-Serve was built from the ground up specifically to overcome
these challenges and provide Perion's customers with a new breed of
solutions enabling them to meet – and even exceed – their
respective business goals."
By organizing and automating the app promotion process within
one user-friendly platform, GrowMobile Self-Serve brings order to
the mobile advertising ecosystem, providing a centralized system
for buying media across multiple traffic sources. With GrowMobile
Self-Serve, individual contracts, billing and other administrative
operations are streamlined and reduced to a single process, freeing
resources and allowing media buyers to manage all of their
campaigns more efficiently.
Among its many features, GrowMobile Self-Serve incorporates ad
networks, ad exchanges and DSP partners on the supply side, and
partners with major tracking providers on the attribution-tracking
front for convenient advertiser on-boarding. The new platform also
provides detailed analytics, helping developers measure and
optimize their campaigns, as well as an automated bidding system, a
DIY retargeting feature and a concise traffic source index that
amplifies targeting capabilities.
GrowMobile Self-Serve is inspired by GrowMobile's fully-managed
service, designed by founders Brendan Lyall, AJ Yeakel and Minglei
Xu. All three tech veterans hail from major gaming companies such
as Storm8 and Zynga, and have experienced first-hand the pains of
mobile marketing. Backed with this industry know-how, GrowMobile
Self-Serve enables app developers to improve user acquisition,
maximize ROI and meet all of their business goals.
“We’re proud to offer an innovative product with a unique value
proposition to publishers and advertisers,” said Josef Mandelbaum,
CEO of Perion. “GrowMobile Self-Serve, together with our other
mobile initiatives, advances Perion’s vision and solidifies our
place at the forefront of mobile advertising technology.”
About Perion Network Ltd.
Perion powers innovation. Perion is a global performance-based
media and Internet company, providing online publishers and
app developers advanced technology and a variety of intelligent,
data-driven solutions to monetize their application or content and
expand their reach to larger audiences, based on its own experience
as an app developer. Our leading software monetization
platform, Perion Codefuel, empowers digital businesses to
optimize installs, analyze data and maximize revenue. Our mobile
app promotion division, Perion Lightspeed, enables developers
to make wise decisions on where to spend advertising budgets to
produce the highest yield and the most visibility. The Perion team
brings decades of experience, operating and investing in
digitally-enabled businesses, and we continue to innovate and
create value for the app ecosystem. More information about Perion
may be found at www.perion.com. Follow Perion on Twitter
@perionnetwork.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
the transaction; risks entailed in integrating the GrowMobile
business with Perion’s other businesses, including employee
retention and customer acceptance; the risk that the transaction
will divert management and other resources from the ongoing
operations of the two businesses or otherwise disrupt the conduct
of those businesses, potential litigation associated with the
transaction, and general risks associated with the business of
Perion and with the GrowMobile business, including changes in the
markets in which the businesses operate and in general economic and
business conditions, loss of key customers, unpredictable sales
cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes
in business strategy and various other factors, whether referenced
or not referenced in this press release. Various other risks and
uncertainties may affect Perion and its results of operations, as
described in reports filed by the Company with the Securities and
Exchange Commission from time to time, including its annual report
on Form 20-F for the year ended December 31, 2013 and the report on
Form 6-K filed with the SEC on September 23, 2014. Perion does not
assume any obligation to update these forward-looking
statements.
Source: Perion Network Ltd.
MediaGITAM BBDOIrit Livne, +972 50
751-6086iritli@gitam.co.ilorInvestorsSolebury
Communications GroupJamie Lillis, +1 (203)
428-3223jlillis@soleburyir.com
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