With 400k Downloads Of Incredimail For iPad, Perion Has Found The Killer Feature For Email Apps – Reading Emails
July 01 2013 - 10:00AM
Business Wire
Perion, developer of the innovative Incredimail for iPad app,
announced today that its new email client has been downloaded over
400 thousand times in just over three months since it launched. The
company also revealed that users are highly engaged by the app,
using it several times a day and swiping through eight pages of
mails every time they use the app.
Incredimail for iPad launched just three months ago and brought
a radically new email experience to users. The app reimagines email
and it has been designed specifically for a touch interface. The
app allows users to flip, swipe, and peak through their emails with
a beautifully designed magazine-like interface. The whole
experience has been centered on making reading emails easier and
more enjoyable.
The Killer Feature Of An Email Client
Much of the discussion surrounding email clients today is
focused on reaching “Inbox Zero” – having no unread emails. The
discussion surrounding this issue has framed Inbox Zero as the Holy
Grail of email clients. Following feedback and conversations with
its users on the importance of clearing their inboxes, Perion
discovered two key results: users do indeed place a high priority
on clearing their inbox; users are already succeeding in doing so.
These results run counter to the popular belief that users are
struggling to clear their inboxes.
“It’s clear that marking all messages as read is important to
users, but it’s also a goal most users are already achieving,” said
Josef Mandelbaum, CEO of Perion. “What has been sorely lacking is a
new paradigm for email that makes the process more enjoyable and
focuses on the core email experience – reading messages.
Incredimail for iPad is optimized for reading and enjoying your
emails, and leverages the power, simplicity, and inviting nature of
touch devices to do so.”
Incredimail for iPad was designed with the central focus of
making it more enjoyable and easier to read mails, not just filing
messages away or marking them as read. The redesigned inbox, with
its large previews, peek feature that lets user quickly see the
content of an email, and swipeable layout with multiple messages
displayed at once, allows users to quickly scan through their
emails and pull out the relevant content. Additionally, users can
see content such as photos, videos, and articles from within the
app thanks to Incredimail’s snippet feature, helping to ensure the
most pleasant email experience.
Additionally, usage data from its iPad app show that users are
highly engaged by the app and the streamlined experience it
provides for reading email. Active users enter the app an average
of three times per day and are swiping through inbox pages up to
eight times per session. Additionally, the app has seen 37
million total page swipes, 23 million total emails received, and
over 34.5 million push notifications.
Performance Enhancements And New Features
In the latest Incredimail for iPad version users will find
significant performance improvements making the fast software even
faster. Incredimail now offers enhanced capabilities to assist with
archiving, managing and moving messages to folders directly from
full screen message view for a much smoother experience.
Additionally, Incredimail is the first email app which allows users
to share content directly to Facebook from within the app.
Additionally, the app has now been localized for seven
additional languages including: Chinese (Mandarin &
Traditional), Italian, Japanese, Korean, Portuguese, and Spanish
(Spain).
For more information on Incredimail, please visit
ipad.incredimail.com or to download the app through the Apple App
Store, Click Here.
About Perion Network Ltd.
Perion Network, Ltd. (NASDAQ:PERI) is a global consumer internet
company that develops applications to make the online experience of
its users simple, safe and enjoyable. Perion’s three main consumer
brands are: Incredimail, Smilebox and SweetIM. Incredimail
is a unified messaging application enabling consumers to manage
multiple email accounts and Facebook messages in one place with an
easy-to-use interface and extensive personalization features, and
is available in over 100 countries in 8 languages; Smilebox
is a leading photo sharing and social expression product and
service that quickly turn life's moments into digital keepsakes for
sharing and connecting with friends and family, in a fun and
personal way. SweetIM is an
instant messaging application that enables consumers to personalize
their everyday communications with free, fun and easy to use
content. Perion products have had over 300 million downloads to
date with more than 50 million monthly visitors across all of its
brands. Most of Perion’s applications are monetized through a
freemium model. Free versions of our applications are monetized
primarily through our toolbar which generates search revenue and
display advertising revenue, generated through impressions. A more
advanced feature-rich version of many of our products is available
with a premium upgrade. Perion also offers and develops a range of
products for mobile phones and tablets to answer its users
increasing mobile demands. For more information on Perion please
visit www.perion.com.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of the
Company. The words “believe,” “expect,” “intend,” “plan,” “will,”
“should” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current
views, assumptions and expectations of the Company with respect to
future events and are subject to risks and uncertainties. In
addition, the financial information set forth in this press release
is not an indication of the future financial results of the Company
following the consummation of the acquisition. Many factors could
cause the actual results, performance or achievements of the
Company to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, potential litigation associated with the
transaction, risks that the Company's acquisition activities may
disrupt current plans and operations and pose difficulties in
employee retention, risks entailed in integrating acquired
businesses, changes in the markets in which the Company operates
and in general economic and business conditions, loss of key
customers and unpredictable sales cycles, competitive pressures,
market acceptance of new products, inability to meet efficiency and
cost reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect the
Company and its results of operations, as described in reports
filed by the Company with the Securities and Exchange Commission
from time to time, including its annual report on Form 20-F/A for
the year ended December 31, 2012. The Company does not assume any
obligation to update these forward-looking statements.
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