Zillow Updates Agent Hub - Analyst Blog
March 25 2013 - 10:40AM
Zacks
A leading real estate and home
related marketplace, Zillow Inc. (Z) enhanced its
free online portal, Agent Hub. The updated version of Agent Hub
allows real estate agents to search for and deal with all the
information and resources regarding Zillow at one place.
Originally, Agent Hub led real estate agents to Zillow’s customer
relationship management (CRM) platform to manage the company’s
contacts. The advanced version of Agent Hub provides the real
estate agents with efficient filtering and response tools on mobile
and Web browsers. Thus, the new enhancement allows agents to handle
new customer contacts competently.
The enhanced version includes
features like forwarding rules, agent-branded drip emails and
personalized recommendations. With the use of forwarding rules,
agents can organize contacts according to price, time, location and
home type and respond accordingly. Agent-branded drip emails allow
agents to schedule branded email campaigns. Personalized
recommendation provides necessary tips to agents regarding the use
of Agent Hub. All these features jointly promote efficient mobile
and Web marketing for real estate agents.
An additional benefit provided by
the CRM platform is the auto-saving feature which saves and
pre-populates the contacts received through Zillow into Agent Hub.
The agents with a Zillow profile or the Zillow Premier agents can
use such data later to make notes and mark high-priority contacts
for follow-up in future.
Besides, Agent Hub also provides an analytics dashboard to manage
listing and agent profile data, and reviewed status. It offers
Zillow Academy classes to the agents to improve their businesses
and also allows them to access industry news and insight.
The endeavor is aimed at augmenting Zillow’s efforts to convert
contacts to active customers. We expect the new development in
Agent Hub to improve the sales structure of Zillow thereby pushing
up earnings.
Zillow has been continuously working toward enhancing its real
estate information business for some time. Among recent efforts,
the company acquired HotPads, a rental and real estate search site
for $16 million. The acquisition intends to make Zillow more
appealing to a young client base.
Zillow currently carries Zacks Rank
#3 (Hold). Among others from the industry Giant Interactive
Group Inc. (GA), Changyou.com Limited
(CYOU) and Perion Network Ltd Ord (PERI) carry
favorable Zacks Rank #2 (Buy) and are worth noting.
CHANGYOU.COM (CYOU): Free Stock Analysis Report
GIANT INTERACTV (GA): Free Stock Analysis Report
PERION NETWORK (PERI): Get Free Report
ZILLOW INC (Z): Free Stock Analysis Report
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