Incredimail Recreates the Email Experience
March 07 2013 - 10:00AM
Business Wire
Perion Network Ltd. (NASDAQ: PERI), developer of the leading
email client Incredimail, today debuted its latest version of
Incredimail, forever changing the email experience for iPad owners.
Incredimail for the iPad is the first email application truly
adapted for the touch-screen, and is the first major redesign of
email in over 20 years. It redesigns the inbox, unifies multiple
email accounts, creates a photo inbox from your friends and family
Facebook photos, and elevates messages so their contents can easily
be seen by users at a glance, in an intuitive “magazine-by-touch”
format.
The redesigned inbox on Incredimail for
the iPad (Photo: Business Wire)
“We love email and believe it is, and will remain, a vital form
of communication for years to come. But the new Incredimail is more
than that. It is both a unified messaging application, including a
photo inbox, as well as a bold new step in recreating the
experience as needed for a multi-screen world, especially for newer
mobile formats that have seen explosive growth,” said Josef
Mandelbaum, CEO of Perion. “We think users, especially our users,
are going to love Incredimail for the iPad. It changes the entire
email experience, tailored just for devices like the iPad. We look
forward to extending this quality experience to the iPhone, Android
and other devices later this year and eventually even bring this
exciting new email to the desktop.”
In its recent survey1, Perion found that consumers, especially
second wave adopters, now prefer the iPad for reading and writing
email, beating out PCs and smartphones by a wide margin. But the
survey also found that typically passionate iPad users were not as
pleased as they could be with their current email choices. Previous
email applications were designed for the PC era, and until now,
there has not been a major rethink of the email experience for a
multi-screen mobile world.
Incredimail's striking visual design provides innovative
functionality for users, to easily view and share email content,
including articles, photos and videos. Incredimail redesigns the
email experience, bringing the elegance and ease-of-use consumers
love from the iPad to their inboxes.
Incredimail is available for free download in the App Store.
Highlights that users can enjoy with Incredimail for the iPad
include:
- Unified Inbox: Add as many email
accounts as you want and view them in a unified inbox, or view each
account separately. Incredimail currently supports Gmail, Yahoo!,
AOL, and any other IMAP account.
- Quick Peeks: See a quick preview
of emails directly from the inbox, without having to open
them.
- Photo Inbox: In addition to the
regular email inbox, enjoy a photo inbox that features photos from
friends and family, keeping you fully up to date with the people
that matter most (starting with Facebook photos, others will be
added soon).
- Link Previews (a.k.a. Snippets):
All links sent to you including photos, videos and articles, are
presented as a preview within the email for a pleasant and
uninterrupted email experience. Links you send are also viewed as
previews by the email recipient.
- Email Stationery: Enjoy a
specially designed email stationery collection to add a personal
style to emails you send. Additional stationery and rich content
coming soon.
- Built-In Web Browser: Search and
browse the web right inside your inbox, ensuring an uninterrupted
experience.
- Future features to include: POP3
email support, other social platforms like Facebook, Twitter and
LinkedIn, and more photo integration with Picasa Web, Flickr and
Instagram.
“Incredimail brings together the potential of new devices with
the beautiful visual interface that iPad users enjoy,” said Ron
Harari, General Manager of Perion’s Communication Products
Division. “The team has been focused on the vision of bringing a
new look to email and we're proud to deliver some exciting new
tweaks to the best of traditional email."
For more information on Incredimail, please visit
ipad.incredimail.com or to download the app through the Apple App
Store, Click Here.
About Perion Network Ltd.
Perion Network, Ltd. (NASDAQ: PERI) is a global consumer
internet company that develops applications to make the online
experience of its users simple, safe and enjoyable. Perion’s three
main consumer brands are: Incredimail, Smilebox and SweetIM.
Incredimail is a unified messaging application enabling
consumers to manage multiple email accounts and Facebook messages
in one place with an easy-to-use interface and extensive
personalization features, and is available in over 100 countries in
8 languages; Smilebox is a leading photo sharing and social
expression product and service that quickly turns life's moments
into digital keepsakes for sharing and connecting with friends and
family, in a fun and personal way. SweetIM is an instant
messaging application that enables consumers to personalize their
everyday communications with free, fun and easy to use content.
Perion products have had over 300 million downloads to date with
more than 50 million monthly visitors across all of its brands.
Most of Perion’s applications are monetized through a freemium
model. Free versions of our applications are monetized primarily
through our toolbar which generates search revenue and display
advertising revenue, generated through impressions. A more advanced
feature-rich version of many of our products is available with a
premium upgrade. Perion also offers and develops a range of
products for mobile phones and tablets to answer its users'
increasing mobile demands. For more information on Perion please
visit www.perion.com.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of the
Company. The words “believe,” “expect,” “intend,” “plan,” “will,”
“should” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current
views, assumptions and expectations of the Company with respect to
future events and are subject to risks and uncertainties. In
addition, the financial information set forth in this press release
is not an indication of the future financial results of the Company
following the consummation of the acquisition. Many factors could
cause the actual results, performance or achievements of the
Company to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, potential litigation associated with the
transaction, risks that the Company's acquisition activities may
disrupt current plans and operations and pose difficulties in
employee retention, risks entailed in integrating acquired
businesses, changes in the markets in which the Company operates
and in general economic and business conditions, loss of key
customers and unpredictable sales cycles, competitive pressures,
market acceptance of new products, inability to meet efficiency and
cost reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect the
Company and its results of operations, as described in reports
filed by the Company with the Securities and Exchange Commission
from time to time, including its annual report on Form 20-F for the
year ended December 31, 2011. The Company does not assume any
obligation to update these forward-looking statements.
1 http://www.perion.com/presscenter, January 23, 2013
Source: Perion Network Ltd.
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