Zillow Launches App for iPad - Analyst Blog
February 26 2013 - 9:40AM
Zacks
Last week Zillow Inc. (Z) announced the launch
of an app for iPad named Zillow Rentals. This app which was already
on iPhone, is now specially designed for iPad and is also the first
dedicated rental app of the company.
The app targets rental shoppers by offering a shopping experience
optimized for iPad’s Retina display. Shoppers can use Zillow
Rentals to search via GPS by specifying a location on the map. As
they search the map, the renters are able to compare favored
photographs of homes and view details about potential rentals side
by side using the app.
The features provided by this photo-driven app are search results
organized according to their length of time on the market and
whether the home has been viewed, besides the ability to search by
pet policy. This will enable renters to modify their search
according to their exigencies and instantly view and save important
properties.
Zillow allows its database of above 6 million rental listings to
Zillow Rentals on iPad. The app also has access to Rent Zestimates
– the estimated rent prices of more than 100 million U.S. homes
thereby helping renters to price negotiation.
The need for an optimum experience of bigger screen has led to a
surge in demand for tablets and hence newer and improved apps in
recent times. This accelerating demand also benefited Zillow which
was able to successfully implement the mortgage and retail estate
apps. The company was thereby able to come up with this iPad
specific rental app. Currently, Zillow operates six apps for
renters and rental professionals across multiple platforms.
The company initially launched Zillow Rentals in Oct 2012 with the
responsibility for listing distribution across the Zillow Rental
Network. The network included millions of shoppers on Zillow.com,
Zillow Mobile, Yahoo Homes and HotPads. Zillow, which is expanding
its rental business on mobile and Web, is expected to become the
exclusive provider of all rental listings for HGTV’s FrontDoor by
the second quarter of this year.
We expect the launch of Zillow Rentals to improve the sales
structure and expand the existing operations of the company thereby
pushing up earnings.
Among others from the industry, Brightcove
(BCOV), in Nov 2012, announced that by using the Brightcove App
Cloud mobile app platform, TVNZ, New Zealand’s national
broadcaster, will launch a new TVNZ onDemand catch-up TV app for
Apple iOS and Google Android devices.
Zillow currently carries Zacks Rank #3 (Hold). Other online
service providers like American Public Education
Inc. (APEI) and Perion Network Ltd Ord
(PERI) carry favorable Zacks Rank #1 (Strong Buy) whereas
Brightcove shares the same Zacks Rank as Zillow.
AMER PUB EDUCAT (APEI): Free Stock Analysis Report
BRIGHTCOVE (BCOV): Free Stock Analysis Report
PERION NETWORK (PERI): Get Free Report
ZILLOW INC (Z): Free Stock Analysis Report
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