The new Doritos After
Dark™ restaurant expands its culinary journey and 'For
the Bold®' mantra with a menu that features globally inspired
flavors
PLANO,
Texas, Oct. 11, 2024 /PRNewswire/ -- Today,
DORITOS® introduces a new bold culinary experience for
Crypto.com Arena ticket holders who seek the
unexpected by opening a Doritos After Dark™ restaurant at the
iconic sports and live events arena. Offering everything from spicy
appetizers to bold entrees and sweet desserts, the restaurant
elevates all dishes with the undeniable flavor and crunch of
Doritos chips, inviting fans to feed their late-night
curiosity.
"Taking cues from our consumers, we are enabling people to
experience their favorite brands from Frito-Lay in delicious new
ways," said Carolyn Braff, vice
president of culinary marketing at Frito-Lay. "The globally
inspired flavors of the Doritos After Dark menu will invite
late-night food fans to see the creative and surprising ways
Doritos can enhance their favorite meals and cocktails."
While the Doritos After Dark restaurant is only available to
ticketholders during regularly scheduled events at the
Crypto.com Arena, Doritos After Dark will step out of
the arena and into a one-of-a-kind Doritos Night Market pop-up on
November 15. For one night only,
ahead of one of the biggest concerts of the year, the Doritos Night
Market will serve up delectable Doritos After Dark bites in a free,
immersive, neon-filled atmosphere open to all from 4:30 to 7:30 p.m. PT at Peacock Place (800 W.
Olympic Boulevard, Los Angeles, CA 90015), adjacent to the arena
at L.A. LIVE.
"When we take Doritos chips out of the bag and put the
distinctive chip into recipes, the culinary possibilities are
endless," said Chef Wiley Bates,
culinary senior principal scientist at Frito-Lay "The Doritos brand
is known for pushing boundaries and paving new paths. The food and
alcoholic beverages offered at the new Doritos After Dark
restaurant were created with the consumer in mind and take
delicious fan favorites up a notch with the boldness and flair only
Doritos flavors can deliver."
The Doritos After Dark restaurant's inventive take on culinary
classics include:
- Doritos® Flamin' Hot® Limón Late Night™ Rita: Dance
the night away with our After Dark take on the classic tequila
margarita – complete with a Doritos Flamin' Hot Limón rim.
- Doritos® Spicy Sweet Chili Ramen-Rito: Ramen meets
Burrito meets Doritos spicy sweet flavor. This fusion of Asian and
Tex-Mex flavors packs a late-night punch – perfectly seasoned
grilled chicken, oodles of ramen noodles, crushed Doritos Spicy
Sweet Chili flavored tortilla chips, charred corn, fresh scallions
and cilantro are all rolled in a warm flour tortilla. This one
deserves a double dunk in our side of Doritos Flamin' Hot aioli and
Doritos Spicy Sweet Chili crunchers.
- Doritos® Flamin' Hot® Nacho Veggie
Dumplings: Asian-inspired pan-fried dumplings, filled with
savory veggies and topped with a Flamin' Hot Nacho chili crisp. The
finale? A fresh garnish of green onions and cilantro for a
flavor-packed experience that's unapologetically hot!
- Doritos® Nacho Cheese Texas-Style Loaded
Nachos: Classic Nachos – Texas Style! Loaded with
mouthwatering brisket, smokey BBQ sauce, gooey nacho cheese, sliced
dill pickles, and sweet onions piled on top of Doritos Nacho Cheese
[Doritos BBQ] flavored tortilla chips for a Southern taste that
hits all the right notes.
- Doritos® Nacho Cheese Crunchtastic Vanilla
Cone: Drumroll please for a dessert that's worth the hype!
This classic vanilla ice cream waffle cone is dipped in rich milk
chocolate and rolled in Doritos Nacho Cheese flavored tortilla chip
crunchers for the perfect sweet and salty bite to end the
night!
"We're thrilled to be the home of Doritos' first restaurant as
Doritos After Dark opens at Crypto.com Arena this
fall," said Lee Zeidman, President
of Crypto.com Arena. "As the premier sports and live
entertainment arena in Los
Angeles, Crypto.com Arena continues to present
top-notch culinary experiences for fans, and we can't wait for our
guests to enjoy the unique cuisine Doritos After Dark offers."
Doritos brand first introduced Doritos After Dark in 2022 to
meet fans' desires for bold, experiential late-night bites with
pop-up ghost kitchens in New York
and Los Angeles serving up never
seen before recipes through delivery partners for a limited time
only. In March 2023, Doritos After
Dark made a splash at SXSW through an exclusive party where DJs and
mouthwatering dishes like Doritos BBQ Pulled Pork Nachos made the
afterparty the most exhilarating part of SXSW attendees' day. The
new Crypto.com Arena experience will capture the
thrilling energy and unmatched flavors fans have come to expect
from Doritos after Dark in one of the most exciting arenas in the
country.
This bold activation continues Frito-Lay's long-standing
relationship with Crypto.com Arena and AEG. As the
official ready-to-eat packaged salty snack foods partner of
Crypto.com Arena, Frito-Lay has played a key role in
elevating the arena's live events.
Crypto.com Arena ticketholders can head to the
Doritos After Dark restaurant on the night of their ticketed event
for a table on a first-come-first-served basis. Doritos After Dark
recipes are also available at DoritosAfterDark.com for those who
would like to upgrade their late-night meals at home.
About Doritos
Doritos believes there's boldness in everyone. We champion those
who are true to themselves, who live life fully engaged and take
bold action by stepping outside of their comfort zone and pushing
the limits. Doritos is one of many Frito-Lay North America brands –
the $25 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Follow Doritos
on X,Instagram, YouTube, Facebook and TikTok.
Learn more about Frito-Lay at the corporate
website, www.fritolay.com, and on X.
About Frito-Lay
Frito-Lay North America is the
$25 billion net sales convenient
foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades,
Frito-Lay's portfolio of beloved products has brought smiles to
millions of families across the world, including Fritos® corn
chips, Lay's® and Ruffles® potato chips, Doritos® and Tostitos®
tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita
chips, PopCorners® air popped snacks and SunChips® multigrain
snacks. The company operates more than 40 manufacturing facilities
across the U.S. and Canada, along
with a vast distribution network that services over 315,000 retail
customers weekly through its direct-store-delivery model. Through
pep+ (PepsiCo Positive), Frito-Lay is committed to creating
positive change for the planet and people. Learn more about
Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram
(@FritoLay) and on Facebook (FritoLay).
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SOURCE Frito-Lay North America