As Global program expands, soccer stars
Mia Hamm and
Javier "Chicharito" Hernández join Lay's in announcing
newest field in Santa Ana, Calif.
PLANO,
Texas, April 19, 2023 /PRNewswire/ -- Lay's®
continues to spark joy and help deserving communities "Stay Golden"
through its global program Lay's RePlay, which creates sustainable
soccer fields from disposed Lay's Potato Chip bags to drive
positive outcomes for people and the planet. Today, Lay's opened
the Lay's RePlay field in Santa Ana,
Calif. The U.S. Lay's RePlay field is made with recycled
Lay's chip bags and packaging materials that are washed, shredded
and converted into an underlying layer that is designed to be
recycled at the end of its 10-year lifespan.
According to a study by the UCLA Center for Neighborhood
Knowledge, the Hispanic community was one of the hardest impacted
by the COVID-19 pandemic, both on a health and economic level. The
field, located at Cesar Chavez Campesino Park in Santa Ana was selected by Lay's® and Lay's
RePlay global partners UEFA Foundation for
Children and Common Goal for its rich Hispanic heritage
with the goal of providing affordable access to soccer programming
and education.
"As a UEFA ambassador, I am proud to be a voice for Lay's
RePlay," said Hamm, FIFA World Cup champion and two-time Olympic
gold medalist. "Having access to community gathering spaces and
safe playing fields must be a top priority for young people across
the world. Soccer continues to see incredible growth, and with the
Hispanic community being the fastest growing segment of our
population – and arguably the most passionate about the game –
beginning the Lay's RePlay U.S. expansion in a key area like
Santa Ana is a powerful
moment."
"The pipeline for healthy lives in the Hispanic community
expands greatly when you have access to quality fields and
equipment, and the Lay's RePlay program is a game-changer," said
Major League Soccer player and LA Galaxy striker Chicharito. "As
someone who lives and plays in Southern
California, I'm looking forward to seeing the joy this field
brings to families across the area."
The Santa Ana field opens in
partnership with the City of Santa
Ana and Pure Game, a local non-profit that teaches
children life skills through mentorship and sports-based character
education.
"Since 2021, Lay's RePlay has had the privilege of creating
beautiful soccer fields and programming to share with deserving
communities across the globe. From South
Africa, Brazil, and
Mexico to the United Kingdom, we've been able to see the
tremendous impact this program brings to aspiring athletes and
families around the world – uniting people through a common love of
soccer, providing a safe space to foster togetherness and
minimizing our impact on the earth," said Ciara Dilley, PepsiCo's vice president of
marketing for global food brands. "We are so honored to be able to
play such a significant role in furthering the soccer journeys of
young people here in the community of Santa Ana with the launch of our first Lay's
RePlay soccer field in the U.S.!"
The new Lay's RePlay field marks the sixth to open around the
world, with others in South
Africa, Brazil, the
United Kingdom, Italy, and Mexico, which have been utilized over 25,000
times to provide underserved communities with access to the beloved
sport and state-of-the-art soccer fields since the program's
launch. Lay's RePlay builds on work done by Lay's and the UEFA
Foundation for Children that delivered three artificial soccer
fields in the Za'atari and Azraq Refugee Camps in 2017 and 2018 and
have since provided 35,000 people access to the sport.
"Lay's has been such an incredible partner to work with over the
years and we are thrilled to support bringing the Lay's RePlay
program into the U.S.," said Urs
Kluser, general secretary for UEFA Foundation for Children.
"Through our partnership, we are able to put our best resources
forward and work together to gather communities around the world
through the joy of the sport."
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in
2022, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos,
Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker,
and SodaStream. PepsiCo's product portfolio includes a
wide range of enjoyable foods and beverages, including many iconic
brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow
on Twitter, Instagram, Facebook, and LinkedIn
@PepsiCo.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $23 billion convenient foods division of PepsiCo,
Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/ and on Twitter
http://www.twitter.com/fritolay. Learn more about Lay's by visiting
www.facebook.com/lays or on Twitter at www.twitter.com/lays.
You can also follow Lay's on Instagram by visiting
http://instagram.com/lays.
About Frito-Lay North America
Frito-Lay
North America is the
$23 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered
in Purchase, NY. Frito-Lay
snacks include Lay's and Ruffles potato chips, Doritos
and Tostitos tortilla chips and branded
dips, Cheetos snacks, Stacy's pita chips,
PopCorners popped-corn snack, SunChips multigrain
snacks and Fritos corn chips. The company
operates 30+ manufacturing facilities across the U.S. and
Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay
at the corporate website, www.fritolay.com, on
Twitter (@fritolay), on Instagram
(@fritolay) and on Facebook
(Frito-Lay).
About UEFA Foundation for Children
Established in
2015, the UEFA Foundation for Children is a charitable organization
governed by Swiss law. It defends the rights of underprivileged
children by using the power of football to improve their lives and
to help them develop their potential and find their place in the
community. The foundation currently invests in 168 projects and so
far to 412 projects in 135 countries worldwide. More than 2,200,000
children have already benefited from the foundation's work since
its creation. For more information, visit
www.uefafoundation.org.
About PureGame
PureGame is a nonprofit organization
created in 2009 with the mission to teach character values to youth
through a form of soccer that is open and appealing to all. The
organization serves more than 1,500 participants a year. PureGame
offers in-school and after-school programming at more than twenty
five elementary and middle schools in Orange County the surrounding communities
including Anaheim, Santa Ana and Garden
Grove. There is no fee charged to the participants to
compete in the PureGame soccer program. PureGame provides coaches
that they call "Field Champions" who serve as mentors to help
children develop character and social emotional
learning through their unique experiential
learning. PureGame's character education curriculum is facilitated
through the game of soccer.
About Common Goal
Common Goal is a global impact
movement that exists to unite the football community in tackling
the biggest challenges of our times. The movement creates
opportunities for every stakeholder of the football economy to play
a meaningful role in serving the wellbeing of our people and
planet. To do so, Common Goal provides a simple and impactful
mechanism for professional football players, managers, officials,
clubs, and other stakeholders, to pledge a minimum of 1% of their
earnings towards the wellbeing of our people and planet. The
movement's long-term ambition is to unlock 1% of the entire
football industry's revenues—estimated at €50 billion per year —to
establish an intrinsic link between football as a business and
football as a tool for social change. Since its inception,
more than 250 professional football players and managers have
joined –including Paulo Dybala, Pernille
Harder, Timo Werner, Serge Gnabry,
Casey Stoney and Jürgen Klopp
among others. Also influential football figures have joined
the movement, such as UEFA President Aleksander
Čeferin, and the iconic Eric Cantona, plus
professional clubs such as FC Nordsjælland, from the
elite league in Denmark, and
Oakland Roots, from the USL in North America. For more information,
visit www.common-goal.org, and follow on
Twitter, Instagram,
Facebook, Youtube and
LinkedIn.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/lays-unveils-first-lays-replay-soccer-field-in-the-us-made-from-reused-chip-bag-packaging-301801370.html
SOURCE Frito-Lay North
America