OpenTV Participate Solution Powers NBC's Live Interactive Events on 'Heroes'
February 15 2007 - 9:00AM
PR Newswire (US)
SAN FRANCISCO, Feb. 15 /PRNewswire-FirstCall/ -- OpenTV Corp.
(NASDAQ:OPTV), a leading provider of enabling technologies for
advanced television and cross-platform interactive services, today
announced that its OpenTV Participate(TM) solution is powering
live, web (PC) based interactive services for the current series of
NBC's hit primetime show, "Heroes." The new 'two screen'
interactive services, which are created, scheduled, managed and
analyzed using OpenTV Participate's production tools, are being
synchronized with the "Heroes" broadcast each Monday night across
all continental US time zones. Audiences are invited to interact
with the broadcasts by entering live polls and offering their own
predictions on the outcome of the storylines, all with real time
statistics fed directly to their PCs. NBC is also able to use the
OpenTV Participate system to create and manage sponsored polls and
questionnaires as well as advertiser brochure requests. The OpenTV
Participate system deployed for "Heroes," which is hosted for NBC
by OpenTV at its data center, makes use of one of OpenTV's
proprietary technologies designed to enable seamless live updates
to be pushed to very large numbers of simultaneous PC users. During
the series, NBC creative teams have complete control over the
creation and management of all events with detailed analysis of all
activity available at producers' desktops during or after the show.
Data from all transactions, including data from sponsor calls to
action, are stored in a secure database which can be queried for
trend and retention analysis using OpenTV Participate's built in
CRM tools. Jon Dakss, NBC's Director of ITV Technology Product
Development, said, "The OpenTV Participate solution presented
NBC.com with important new options for live two screen
interactivity and we felt that a show like 'Heroes,' which has an
audience that is seeking out a rich, multi-platform viewing
experience, was the ideal show to try it on. The product is also
flexible enough for us to experiment with timings and event types
during the series, allowing us to explore new ideas on-the-fly."
Arik Faingold, General Manager and CTO for the OpenTV Participate
product, said, "The OpenTV Participate team has dedicated
significant resources towards enabling seamless cross-platform
interactivity on a mass scale and in a single, business-oriented
system. We are therefore delighted that NBC has chosen to use
OpenTV Participate for such a high-profile primetime show." About
OpenTV OpenTV is one of the world's leading providers of solutions
for the delivery of digital and interactive television. The
company's software has been integrated in over 73 million digital
set-top boxes around the world. The software enables enhanced
program guides, video-on-demand, personal video recording, enhanced
television, interactive shopping, interactive and addressable
advertising, games and gaming and a variety of consumer care and
communication applications. For more information, please visit
http://www.opentv.com/. About NBC Universal NBC Universal is one of
the world's leading media and entertainment companies in the
development, production, and marketing of entertainment, news, and
information to a global audience. Formed in May 2004 through the
combining of NBC and Vivendi Universal Entertainment, NBC Universal
owns and operates a valuable portfolio of news and entertainment
networks, a premier motion picture company, significant television
production operations, a leading television stations group, and
world-renowned theme parks. NBC Universal is 80% owned by General
Electric and 20% owned by Vivendi. DATASOURCE: OpenTV, Inc.
CONTACT: Barbara Cassidy, VP, Communications, +1-415-962-5111, or ,
or Amos Manasseh, VP, Sales & Marketing, OpenTV Participate,
+44 (0) 20 7878 3291, or , both of OpenTV; or Lisa Ruiz Rogers of
Manning Selvage & Lee, +1-323-866-6059, or , for OpenTV Web
site: http://www.opentv.com/
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