Nutrisystem Launches #NowBelieveIt Social
Campaign; Partners with Non-Profit Teen Mentoring Program, Girl
Talk (MyGirlTalk.org)
Nutrisystem (NASDAQ: NTRI), a leading provider of weight
management products and services, has launched #NowBelieveIt, a
social empowerment campaign highlighting the positive power
compliments play in the lives of women and young girls. You can
watch the #NowBelieveIt video at Nutrisystem’s The Leaf.
According to an online survey conducted by Harris Poll within
the United States on behalf of Nutrisystem, statistics on
compliments are intriguing:
- 94% of women remember the last time
they gave someone a compliment
- 83% of women remember the last time
they received a compliment
- 38% of women say it is difficult for
them to accept compliments
There doesn’t seem to be a shortage of compliments, nor women
remembering receiving one. But nearly 40% of women find it
difficult to accept the compliment they receive. The #NowBelieveIt
campaign demonstrates how accepting compliments can positively
impact the interactions women have with virtually everyone in their
lives.
“At Nutrisystem, we believe in the power of positive feedback.
And we know that many women have a difficult time accepting
compliments,” said Dawn Zier, CEO of Nutrisystem. “This poll made
us ask -- Could it be that the power of a simple compliment is an
under-utilized asset in fostering healthy change?“
“Through #NowBelieveIt, we hope to encourage people to keep
giving compliments," added Zier. “This acceptance can be important
for our own self-esteem, as well as a model for other women in our
lives – particularly young girls. Once a girl suffers self-esteem
issues, it tends to continue into adulthood. We want to break that
cycle.”
In conjunction with this campaign, Nutrisystem is partnering
with Girl Talk (MyGirlTalk.org), an international non-profit
peer-to-peer mentoring program focused on helping teens build
self-esteem, develop leadership skills and recognize the value of
community service. Through a $25,000 donation, Nutrisystem is
supporting the organization’s annual girls leadership summit and
scholarship program activities throughout the year.
“Nutrisystem’s #NowBelieveIt campaign aligns with Girl Talk
seamlessly,” says Haley Kilpatrick, Founder of Girl Talk and author
of The Drama Years. “We serve girls during their most formative
years, when they decide who they are and what they stand for. And,
as women, if we model the right behavior to girls, girls will in
return grow up to become confident women.”
Nutrisystem will celebrate the power of compliments through
September across its social media channels including Facebook,
YouTube, Google+, Twitter and Pinterest and at the #Nutrisystem
Gallery.
“This project is near and dear to our team,“ said Robin Shallow,
Vice President of Corporate Communications at Nutrisystem, who is
overseeing the campaign. “Every day at Nutrisystem we are engaged
with so many special customers who positively impact the lives of
those around them, including ours. We made this for them and for
all the women in our lives. It’s time for all of us to
#NowBelieveIt!”
The #NowBelieveIt video was produced in conjunction with Magnet
Media, a leading creative studio that tells stories through
innovative digital strategy, video content creation, and
targeted digital distribution.
“This video is one we're extremely proud of producing. It is
part of our tradition of helping brands 'own the conversation' on a
topic that's culturally ripe and saying something to their audience
that's more than 'buy now',” said Megan Cunningham, CEO and
Founder, Magnet Media. “Nutrisystem was a pleasure to work with,
and it was a privilege to bring their brand vision to life!”
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leader in the weight loss
industry, having helped millions of people lose weight over the
course of more than 40 years. The Company's weight loss solutions
include Nutrisystem® My Way®, a 28-day structured food delivery
program including a digital platform, NuMi by Nutrisystem®,
multi-day kits and individual products available at select retail
outlets. The Company's current product line offers customers
the most meal choices, including more than 100 foods containing no
artificial preservatives or artificial flavors. Nutrisystem® plans
are consistent with national guidelines for dietary intake meeting
targets for fat, sodium, sugar, cholesterol, fiber and physical
activity and include comprehensive counseling options from trained
weight-loss coaches, registered dietitians and certified diabetes
educators. Plans can be customized to specific dietary needs and
preferences including the Nutrisystem® D® program for people with
Type 2 diabetes or pre-diabetes. For more information, go to
NutrisystemNews.com.
About Girl Talk
Girl Talk is an international non-profit peer-to-peer mentoring
program with a very simple premise: high school girls mentor middle
school girls to help them deal with the issues they face during
their formative early teenage years. Our mission is to help young
teenaged girls build self-esteem, develop leadership skills and
recognize the value of community service. Since 2002, our
organization has served more than 40,000 girls in 43 states and 7
countries. For more information, visit www.mygirltalk.org.
Survey Methodology
This survey was conducted online within the United States by
Harris Poll on behalf of Nutrisystem from May 7-11, 2015 among
2,013 adults ages 18 and older. This online survey is not based on
a probability sample and therefore no estimate of theoretical
sampling error can be calculated. For complete survey methodology,
including weighting variables, please contact Deanna Every,
devery@nutrisystem.com
About Nielsen & The Harris Poll
Over the last 5 decades, Harris Polls have become media staples.
With comprehensive experience and precise technique in public
opinion polling, along with a proven track record of uncovering
consumers’ motivations and behaviors, The Harris Poll has gained
strong brand recognition around the world. The Harris Poll offers a
diverse portfolio of proprietary client solutions to transform
relevant insights into actionable foresight for a wide range of
industries including health care, technology, public affairs,
energy, telecommunications, financial services, insurance, media,
retail, restaurant, and consumer packaged goods. Contact us for
more information.
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version on businesswire.com: http://www.businesswire.com/news/home/20150825006140/en/
Nutrisystem, Inc.Robin Shallow, 215-346-8068Vice President,
Communicationsrshallow@nutrisystem.comorDeanna Every,
215-478-1433Public Relations Managerdevery@nutrisystem.com
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