EmergingGrowth.com Reports on As Seen on TV, Positioned for Growth
With eDiets.com Merger
MIAMI, Florida, January 15, 2013 /PRNewswire/ --
EmergingGrowth.com, a leading digital financial media company,
Reports on the As Seen on TV, eDiets.com Merger. The
discussion also Includes, Nutrisystem, Weight Watchers, HSN Inc.,
ValueVision Media, and Medifast, Inc.
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As Seen on TV (OTCBB: ASTV) is a direct marketing company that
identifies, develops, and markets consumer products for global
distribution. The company's primary distribution channels are
TV, Internet, and retail.
As Seen on TV is the creation of Kevin
Harrington, a pioneer of the infomercial industry and one of
the original investors on the ABC television series Shark
Tank. Harrington created ASTV to capitalize off the
experience of its management team. Combined, it's been
responsible for over 500 infomercials with revenues of more than
$4 billion.
In a nutshell, inventors submit products for ASTV to review.
If the product has potential, the company obtains the
marketing and distribution rights with the inventor receiving
royalties. The product is then marketed using direct response
sales (such as infomercials), live-shop TV venues QVC, HSN, Inc.,
(NASDAQ: HSNI), and a web based outlet for the company,
AsSeenOnTV.com
ASTV, with its huge amount of expertise, has the ability to
generate buzz around just about any kind of product. However,
some products are better than others for truly capturing the
attention of the consumer.
That's exactly why the company recently entered into an
agreement to merge with eDiets.com
eDiets.com develops internet-based diet and fitness programs to
consumers and businesses. The company offers digital
subscription-based plans according to an individual's weight goals,
food, and cooking preferences. Plus, it provides weight loss
oriented meal delivery services, along with interactive online
information, communities, and message boards.
eDiet's weight-loss programs are advantageous to consumers due
to their personalized nature. Essentially, the company offers
end-to-end nutrition solutions strategically tailored to meet
specific goals for its customers.
Here's the thing...
Despite the popularity of weight loss programs, eDiets hasn't
been able to reach the heights of competitors such as Nutrisystem
(NASDAQ: NTRI) or Weight Watchers (NYSE: WTW). A large part
of the company's issues were related to marketing. eDiet has
traditionally focused on print media, short-form TV spots, and the
Internet to gain customers.
In the end result, some of the company's immediate competitors
are ValueVision Media (NASDAQ: VVTV) and MediFast (NYSE: MED).
And while the official closing of the merger won't occur until
sometime in the first quarter of 2013, the companies wasted no time
in getting started on an aggressive ad campaign. In fact,
ASTV and eDiet struck an agreement with famous musician CeeLo Green
(The Voice) to endorse the eDiets personalized weight loss
plans.
Green will receive an initial fee and warrants to purchase
shares of ASTV. The license agreement is for two years,
meaning CeeLo is incentivized to promote the product as much as
possible during the time frame.
Make no mistake; this is a huge deal for both ASTV and eDiet.
The new, combined company has the potential to produce
explosive results. Just look at Nutrisystem and its
$400 million in revenue. Or,
consider Weight Watcher's $1.8
billion in revenue to get an idea of how huge the potential
market is for weight loss products.
Moreover, ASTV has quite a bit more to offer in terms of
products. After all, a company like HSN has over $3 billion in sales. Clearly, there's a
huge market for direct-marketed products and services.
ASTV's merger with eDiet is a great fit for both companies and
could very well result in a breakthrough. Even better, it
could be just the tip of the iceberg for what's possible down the
road.
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