Nutrisystem Gears Up to Help the More Than Half of Americans
Planning to Make Weight Loss One of Their New Year's Resolutions
FORT WASHINGTON, Pa.,
Dec. 26 , 2012 /PRNewswire/ -- As a new survey conducted
online by Harris Interactive on behalf of Nutrisystem among over
3,000 U.S. adults in December, indicates more than half of
Americans (54 percent) are planning to make New Year's resolutions to lose weight.
Nutrisystem (NASDAQ: NTRI), the leading provider of home-delivered
weight loss meal plans, is gearing up to help them succeed in
keeping those resolutions.
To view the multimedia assets associated with this release,
please visit
http://www.multivu.com/mnr/59643-nutrisystem-survey-weight-loss-new-year-s-resolutions
(Photo: http://photos.prnewswire.com/prnh/20121226/MM32749)
The Company has announced an expanded menu, free delivery, a
satisfaction guarantee, transition programs and a revamped website
designed to help people keep the weight off once they have reached
their goal. These efforts will be marked by an all-new,
extensive national advertising campaign with three separate
creative streams and more than ten distinct commercials reflecting
proven weight loss results and different dieting personalities.
Nutrisystem also announced poll findings, which reveal a
majority – 64 percent – of U.S. adults are willing to pay any
amount per pound to reach and stay at an ideal weight. For
Americans citing weight loss as a New
Year's resolution, that number goes up to 80 percent.
"Our plans and the polling reflect the fact that resolving to
lose weight is the easy part, which is why it's consistently one of
the most popular New Year's
resolutions. But following through is where it gets tough,"
said Dawn Zier, Nutrisystem Chief
Executive Officer. "That's why we've taken steps to make it
easier than ever to lose weight and help keep it off with the
Nutrisystem ® SUCCESS approach. We're all about results and
the more you know about weight loss, the more sense we make as an
informed choice."
Results-Driven Science Meets Affordability
Nutrisystem has intensively studied the best foods and
ingredients to help dieters avoid the dieting pitfalls such as
hunger, cravings and eliminating entire food categories. The
integration of low Glycemic Index (GI), low-fat and high-fiber
means Nutrisystem plans offer "good" carbs -- in a unique
combination. The SUCCESS program's simplified meal planner
helps improve people's ability to stick with their diet.
Clinically meaningful weight loss can take place in as little as a
month, with reductions in the waistline and improvements in other
markers of health.
"Clinical research shows that low GI eating is a safe and
effective way to manage your weight," noted Dr. Bruce Daggy, Nutrisystem's Chief Science
Officer. "Nutrisystem® foods are clinically tested to determine
their Glycemic Index values. This makes Nutrisystem an easy
way to get started on a diet that can make resolutions a
reality."
Nutrisystem makes all this available at an approachable price
point. "The good news is you don't have to spend a fortune to
model the convenience celebrities enjoy with home-delivered meals,"
described Mike Amburgey, Nutrisystem
Chief Marketing Officer (CMO). "People are genuinely
delighted and relieved when they realize they've finally found a
structured program that's guaranteed to work, fits their lifestyle,
allows them to choose their favorite menu items and starts at less
than $8 a day."
Nutrisystem New Year's
Resolution Survey
The new study commissioned by Nutrisystem, reveals Americans,
once again, have weight loss on their minds for the 2013 New Year
and place premium value on sustaining an ideal weight.
Among the survey's findings:
- 64 percent of U.S. adults are willing to pay any amount
per pound to reach and stay at an ideal weight.
- Adults age 18-34 (73 percent) and those age 35-44 (68 percent)
are both significantly more likely than those age 55+ (55 percent)
to say they'd spend any amount per pound.
- Single/never married adults (71 percent) are also more likely
to say they'd spend any amount per pound than those who are married
(61 percent).
- Over half – 54 percent – of U.S adults indicate they are
planning to make weight loss one of their New Year's resolutions.
- Those age 18-44 are more likely than those age 45+ to indicate
weight loss as a resolution (59 percent vs. 49 percent,
respectively).
- Women (56 percent) are significantly more likely than men (51
percent) to say weight loss will be part of their New Year's resolutions.
- Those with children under 18 in their households (59 percent)
are more likely than those with no children present (51 percent) to
have weight loss resolution plans.
Additional Nutrisystem "Fast Facts"
- Last year, Nutrisystem received an average of 3,000 inquiries
an hour by phone and web throughout the month of
January.
- Over the past 10 years, Nutrisystem has helped customers lose
over 70 million pounds.
- Approximately 50 percent of incoming calls for Nutrisystem
Men's Plan come from wives and girlfriends.
- The most popular Nutrisystem® menu items are: Fudge
Graham Lunch Bar (women) and Pasta with Beef (men).
Free Shipping & Money-Back Guarantee
Nutrisystem offers free shipping with Auto-Delivery orders in
the Continental U.S. and a 14-day money-back guarantee on all first
time 28-day orders.
Expanded Menu
To help dieters succeed in the New Year, Nutrisystem is adding
nearly 30 new and improved foods -- among them are Chicken Pot Pie,
Spicy King Pao Noodle, Cinnamon Streusel Muffin and a Cheesecake
Bar. Today, there are literally hundreds of Nutrisystem menu
combinations, including gourmet-style frozen dishes, as well as the
convenience of pantry-ready choices, which are easily storable and
transportable for breakfast, lunch, dinner, snacks and dessert in
the office or on the road. Nutrisystem offers tailored plans
for women, men, seniors, teens, and vegetarians. The Company
also offers a special program – called Nutrisystem D – specifically
designed for the increasing number of people with diabetes, as well
as those who are at risk for diabetes.
Improved Website
Just in time for the New Year's
resolution rush, Nutrisystem has redesigned its extensive website –
Nutrisystem.com – to make it even easier to sign up and get
information and advice to help dieters succeed. Last year,
Nutrisystem received an average of 3,000 inquiries an hour by phone
and web throughout the month of January.
The website also offers free online tools and trackers, tips and
community support with complimentary access to registered
dietitians, weight loss counselors and certified diabetes
educators. Once a member reaches their goal, there are now a
variety of maintenance programs to help them transition back to
eating on their own.
Real-Life Success Stories
Nutrisystem programs appeal to a wide-range of people interested
in losing weight for a variety of reasons – people like Dr.
Michael Haney, a physician who
understood the need to lose weight to become a better role model
for his family and patients; Nick
Gaudio, a 30-year old whose weight gain left him feeling
depressed; Tara Primis, a mother of
two whose weight had grown to 276 pounds and was looking for a
vegetarian program to guide her through weight loss; Mara Hall and Coralee
Grebe who both chose Nutrisystem D to help lose weight to
better manage their diabetes and prediabetes conditions,
respectively.
Sneak Peek at New Ads
Nutrisystem has revealed it will launch a campaign featuring
multiple creative streams during the peak diet season to reach
different dieting segments with more targeted, relevant
messaging. "We know there are different kinds of dieters and
we know we have high brand recognition," explained Amburgey.
"The challenge becomes how can we explain the Nutrisystem trifecta
– efficacy, easy-of-use and value." The distinct advertising
creative concepts will roll out beginning December 26 and will be complemented by direct
marketing and social efforts on the Company's Facebook, YouTube,
Twitter, Pinterest and Instagram pages where real customers have
already started posting pictures declaring their readiness. Here
are brief descriptions of the three creative platforms, along with
sample video:
"Now I Can" – A fresh take on the personal testimonial
with "humanized" celebrities and real people in the same
format. In this execution, the Nutrisystem® program is the
hero, the individual's personal dieting struggle is solved and
their success is celebrated.
"Tipping the Scales" – The goal of these truly unique ads
is to reach out to those who may have considered Nutrisystem, but
have not tried it yet. The life's "tipping points" theme –
those triggers to gaining weight most of us experience in life – is
something almost anyone can relate to.
"Open the Box" – This explanatory spot helps
showcase the wide range of components that come at no additional
charge as part of the most popular Nutrisystem programs –
everything from science to expert counseling and group
support. This creative is designed to complement the other
spots and provide additional context
To find out more information about Nutrisystem for the New Year
and to order today, click here or call 1-888-841-2572. You can also
find more information about Nutrisystem on Facebook at
facebook.com/Nutrisystem and on Twitter at
twitter.com/Nutrisystem
Survey Methodology
The survey was conducted online within the United States by Harris Interactive on
behalf of Nutrisystem from Dec 7 –
11, 2012 among 3,036 adults age 18 and older. For complete
survey methodology, including weighting variables, please visit
harrisinteractive.com
Additional information on Nutrisystem; extensive real-life
testimonials; interviews with executives and renowned experts +
video and images available upon request.
About Nutrisystem
Having helped Americans lose millions of pounds over the last 40
years, Nutrisystem, Inc. (NASDAQ: NTRI) develops evidence-based
programs for healthy weight management, and is the leading provider
of home-delivered weight loss meal plans. Nutrisystem offers
balanced nutrition in the form of low glycemic index meal plans
designed for men and women, including seniors, vegetarians and the
Nutrisystem® D® program for people with diabetes or at risk for
type 2 diabetes. Nutrisystem® plans include a wide variety of
pantry and frozen entrees and snacks to aid in program satisfaction
and adherence, as well as transition plans to support long-term
success. The Fort Washington,
PA-based company also provides weight management support and
counseling by trained weight-loss coaches and registered
dietitians, as well as through an engaged online community, online
tools and trackers, mobile apps, cookbooks and more. Healthcare
professionals may learn more about the programs by visiting
http://www.nutrisystem.com/hcp. The Company has also introduced a
new in-store retail line, Nutrisystem® Everyday ® products,
comprised of nutritionally balanced bars, smoothies, bakery and
breakfast items aimed at consumers who aspire to eat healthier.
About Harris Interactive
Harris Interactive is one of the world's leading market research
firms, leveraging research, technology, and business acumen to
transform relevant insight into actionable foresight. Known widely
for the Harris Poll® and for pioneering innovative
research methodologies, Harris offers proprietary solutions in the
areas of market and customer insight, corporate brand and
reputation strategy, and marketing, advertising, public relations
and communications research. Harris possesses expertise in a wide
range of industries including health care, technology, public
affairs, energy, telecommunications, financial services, insurance,
media, retail, restaurant, and consumer package goods.
Additionally, Harris has a portfolio of multi-client offerings that
complement our custom solutions while maximizing our client's
research investment. Serving clients in more than 196 countries and
territories through our North American and European offices, Harris
specializes in delivering research solutions that help us - and our
clients—stay ahead of what's next. For more information, please
visit www.harrisinteractive.com.
SOURCE Nutrisystem, Inc.