Nexxen, a global, unified advertising technology platform with deep
expertise in video and Connected TV (“CTV”), today announced a
partnership with Vevo, the world’s leading music video network. By
partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo is
growing its programmatic footprint, granting a wider variety of
advertisers access to its premium inventory, particularly across
CTV.
Vevo’s extensive library of 900,000+ music
videos – available across YouTube, the Vevo TV app and its live
channels (e.g. free ad-supported streaming TV, or “FAST”) – garners
approximately 25 billion views worldwide each month. Collaborating
with Nexxen empowers the network to leverage its vast inventory
more effectively – driving additional demand through direct
relationships, offering comprehensive deal capabilities and
providing self-service tools. Further, by enhancing audience
targeting with its unique data, Nexxen is boosting Vevo’s
programmatic monetization efforts.
“We’re thrilled to be able to count Vevo – an
incredibly well-known music video network – among our premium
publishing partners,” said John Rogers, Vice President, Business
Development at Nexxen. “Not only can our teams help Vevo elevate
the value of their inventory, this new partnership also expands our
audience reach and enhances the scale of our quality owned and
operated content.”
“Vevo is the bridge at the center of the
advertising landscape, connecting marketers with pop culture
through streaming music television,” said Rob Christensen,
Executive Vice President, Global Sales at Vevo. “With Nexxen’s
unique tech offerings and incremental demand, we’re opening up
Vevo’s sought-after ad inventory to new buyers, while continuing to
drive our programmatic business forward.”
About Nexxen
Nexxen empowers advertisers, agencies,
publishers and broadcasters around the world to utilize data and
advanced TV in the ways that are most meaningful to them. Our
flexible and unified technology stack comprises a demand-side
platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen
Data Platform at its core. With streaming in our DNA, Nexxen’s
robust capabilities span discovery, planning, activation,
monetization, measurement and optimization – available individually
or in combination – all designed to enable our partners to reach
their goals, no matter how far-reaching or hyper niche they may
be.
Nexxen is headquartered in Israel and maintains
offices throughout the United States, Canada, Europe and
Asia-Pacific, and is traded on the London Stock Exchange (AIM:
NEXN) and NASDAQ (NEXN). For more information, visit
www.nexxen.com.
About Vevo
Vevo is the world’s leading music video network,
connecting an ever-growing global audience to high quality music
video content for more than a decade. Founded by Universal Music
Group and Sony Music Entertainment in 2009, Vevo offers fans
worldwide a vast array of premium content to choose from,
showcasing official music videos alongside a constantly developing
lineup of live performances and innovative original programming.
From top superstars to rising new talents, Vevo brings incomparable
cross-promotional support to artists across the musical spectrum,
at every stage of their careers.
Vevo has consistently evolved over the past
decade to lead within today’s ever-changing media landscape,
embracing partnerships with a number of leading distribution
platforms to deliver extraordinary content within ad-supported
environments. With more than 25B views across television, desktop
and mobile devices each month, Vevo brings music videos to the
world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung
TV Plus, Roku, Pluto TV, Amazon Fire TV, Amazon Echo Show, Amazon
Freevee, Apple TV, Comcast (Xfinity X1 and Xfinity Flex), VIZIO,
Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Virgin Media, Xumo,
Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android
TV, Cox, ViX, Plex, Hulu Live, Sling Freestream, TCL, Telly, and
Vewd.
Forward-Looking Statements
This press release contains forward-looking
statements, including forward-looking statements within the meaning
of Section 27A of the United States Securities Act of 1933, as
amended, and Section 21E of the United States Securities and
Exchange Act of 1934, as amended. Forward-looking statements are
identified by words such as “anticipates,” “believes,” “expects,”
“intends,” “may,” “can,” “will,” “estimates,” and other similar
expressions. However, these words are not the only way Nexxen
identifies forward-looking statements. All statements contained in
this press release that do not relate to matters of historical fact
should be considered forward-looking statements, including without
limitation statements regarding the benefits associated with any
Nexxen partnership, Nexxen’s products and platforms including the
Data Platform and proprietary identity graph. These statements are
neither promises nor guarantees but involve known and unknown
risks, uncertainties and other important factors that may cause
Nexxen’s actual results, performance or achievements to be
materially different from its expectations expressed or implied by
the forward-looking statements, including, but not limited to, the
following: negative global economic conditions; global conflicts
and war, including the current terrorist attacks by Hamas, and the
war and hostilities between Israel and Hamas and Israel and
Hezbollah, and how those conditions may adversely impact Nexxen’s
business, customers, and the markets in which Nexxen competes.
Nexxen cautions you not to place undue reliance on these
forward-looking statements. For a more detailed discussion of these
factors, and other factors that could cause actual results to vary
materially, interested parties should review the risk factors
listed in the Company’s most recent Annual Report on Form 20-F,
filed with the U.S. Securities and Exchange Commission
(www.sec.gov) on March 6, 2024. Any forward-looking statements made
by Nexxen in this press release speak only as of the date of this
press release, and Nexxen does not intend to update these
forward-looking statements after the date of this press release,
except as required by law.
Nexxen, and the Nexxen logo are trademarks of
Nexxen International Ltd. in the United States and other countries.
All other trademarks are the property of their respective owners.
The use of the word “partner” or “partnership” in this press
release does not mean a legal partner or legal partnership.
For more information, please
contact:
Genevieve
Wheeler Communications
Director gwheeler@nexxen.com
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