Nexxen Launches Key Political Tools for Advanced Campaign Control and Voter Reach
July 25 2024 - 7:00AM
Nexxen, a global, unified advertising technology platform with deep
expertise in video and Connected TV (“CTV”), today announced the
launch of key tools for political advertisers, providing them with
advanced controls and unique audience data to make informed and
granular decisions that drive campaign success.
Nexxen’s end-to-end technology stack encompasses
a fully integrated demand-side platform (“DSP”) and supply-side
platform (“SSP”), which enhance performance, improve efficiency and
minimize data loss, thus maximizing political audience reach
throughout the entire campaign lifecycle.
During the initial discovery phase, advertisers
can utilize unique data and applications found in the Nexxen Data
Platform. This valuable data is sourced from various channels, such
as audience targeting and strategic data partnerships as well as
Nexxen Discovery, a real-time market research platform that
analyzes content engagements and user behavior across digital,
social and TV on-demand. As campaigns launch – either through
Nexxen or another DSP and SSP – political advertisers can leverage
Nexxen’s advanced measurement suite to gain deep insights into the
impact of each campaign.
Further, in 2024, five new offerings give
advertisers advanced controls of their campaigns’ reach and
precision.
- Political District
Targeting: A geo-targeting feature that allows advertisers
to target by US Political district (Congressional District, State
Senate, State House/Assembly) within the platform directly.
Political District Targeting allows for more granular and relevant
targeting based on campaign goals.
- Campaign End
Times: A feature that allows advertisers to optimize spend
more efficiently with the ability to update their campaign end time
within the Flight Schedule section to a specific time, rather than
the industry default 11:59 PM.
- Political
Dashboard, Powered by Nexxen Discovery:
An easy-to-use, panel-based dashboard provides national- and
state-level battleground candidate and issue analysis, including
public sentiment and week-over-week change in content engagement,
so advertisers can identify and activate custom voter audiences.
These audiences can then be pushed directly to the Nexxen DSP for
streamlined media buy activation on CTV and video.
- Proximic by Comscore TV
Political Audiences Partnership: This augmentation of
Nexxen’s partnership with Comscore enables political advertisers to
retarget custom audiences who have previously been exposed to
political ads for President, Congress, Governor and Ballot
Referendums to ensure their message stays top-of-mind for voters.
The Proximic by Comscore linear retargeting solution can be
utilized for reach extension, to amplify frequency and to increase
share of voice.
- News
Corp’s Preferred SSP for Political Private Marketplace (“PMP”)
Deals: Media company News Corp has selected Nexxen as its
preferred SSP for political PMP deals, enabling detailed audience
targeting across premium content using data such as congressional
districts, voter registration, age, ethnicity and more. This
collaboration will ensure that political advertisers can achieve
more precise and effective campaign outcomes, reaching voters with
greater accuracy and elevating campaign impact on inventory
including the New York Post and Dow Jones.
“Nexxen’s platform maximizes political dollars
by providing advertisers with access to real-time voter data and
the ability to reach those voters quickly, with precision and
control,” said Ariel Deitz, Vice President of Enterprise
Partnerships at Nexxen. “With our full-stack technology and
Streaming DNA core, we are helping our political advertisers
maximize their frequency controls and make smarter decisions on
what impressions to buy for their ad campaign."
About Nexxen
Under the parent Company Tremor International
(AIM / NASDAQ: TRMR), Nexxen empowers advertisers, agencies,
publishers and broadcasters around the world to utilize video and
Connected TV in the ways that are most meaningful to them.
Comprised of a demand-side platform (DSP), supply-side platform
(SSP), ad server and data management platform (DMP), Nexxen
delivers a flexible and unified technology stack with advanced and
exclusive data at its core. Our robust capabilities span discovery,
planning, activation, measurement and optimization – available
individually or in combination – all designed to enable our
partners to reach their goals, no matter how far-reaching or hyper
niche they may be. For more information, visit www.nexxen.com
Forward Looking Statements
This press release contains forward-looking
statements, including forward-looking statements within the meaning
of Section 27A of the United States Securities Act of 1933, as
amended, and Section 21E of the United States Securities and
Exchange Act of 1934, as amended. Forward-looking statements are
identified by words such as “anticipates,” “believes,” “expects,”
“intends,” “may,” “can,” “will,” “estimates,” and other similar
expressions. However, these words are not the only way Nexxen
identifies forward-looking statements. All statements contained in
this press release that do not relate to matters of historical fact
should be considered forward-looking statements, including without
limitation statements regarding the benefits associated with the
any Nexxen partnership, Nexxen’s products and platforms including
the Nexxen Political Tools, Data Platform and proprietary identity
graph. These statements are neither promises nor guarantees but
involve known and unknown risks, uncertainties and other important
factors that may cause Nexxen’s actual results, performance or
achievements to be materially different from its expectations
expressed or implied by the forward-looking statements, including,
but not limited to, the following: negative global economic
conditions; global conflicts and war, including the current
terrorist attacks by Hamas, and the war and hostilities between
Israel and Hamas and Israel and Hezbollah, and how those conditions
may adversely impact Nexxen’s business, customers, and the markets
in which Nexxen competes. Nexxen cautions you not to place undue
reliance on these forward-looking statements. For a more detailed
discussion of these factors, and other factors that could cause
actual results to vary materially, interested parties should review
the risk factors listed in the Company’s most recent Annual Report
on Form 20-F, filed with the U.S. Securities and Exchange
Commission (www.sec.gov) on March 6, 2024. Any forward-looking
statements made by Nexxen in this press release speak only as of
the date of this press release, and Nexxen does not intend to
update these forward-looking statements after the date of this
press release, except as required by law.
Nexxen, and the Nexxen logo are trademarks of
Nexxen International Ltd. in the United States and other countries.
All other trademarks are the property of their respective owners.
The use of the word “partner” or “partnership” in this press
release does not mean a legal partner or legal partnership.
For more information, please
contact:
Genevieve
Wheeler Communications
Director gwheeler@nexxen.com
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