NewAge Launches Noni+CBD in Japan
February 19 2020 - 8:00AM
NewAge Beverages Corporation (Nasdaq: NBEV), the
Colorado-based healthy products company, today announced the launch
of their CBD beverage Noni+CBD in Japan through their network of
more than 50,000 independent distributors.
NewAge’s Noni+CBD product is the first CBD
beverage from any major company to gain approval by the Japanese
Ministry of Health and the Japanese Narcotics Control Division for
sale in the country. NewAge began working with the Ministry of
Health in early 2019 to provide testing data and quality control
and manufacturing practices information for its 0.0% THC CBD
product, which culminated in the recent approval. As a result,
NewAge is now in a position to gain first mover advantage in this
globally important market.
The Noni+CBD product that was launched this week
is a 50ml shot of Tahitian Noni Juice, emulsified with a 25mg dose
of CBD, deemed to be safe for consumption by the Japanese
regulatory authorities and effective for consumers. NewAge research
and development and scientific teams worked exhaustively to create
this unique product that the Company believes can be significantly
more effective than just CBD on its own.
Dr. Jerry Haase, Chief Medical and Scientific
Officer of NewAge stated, “The combination of Noni and CBD is
really quite remarkable in its effect on the endocannabinoid system
in the body. In a recently published paper in the Journal of
Biosciences and Medicines, Noni demonstrated dual inhibition of
both monoacylglycerol lipase (MAGL) and fatty acid amide hydrolase
(FAAH). In combination with CBD, it has been shown to enhance
the effect on both CB1 and CB2 receptors in the body.”
NewAge’s new Chief Operating Officer, David
Vanderveen, and John Wadsworth, one of the top Independent Product
Consultants in NewAge worldwide, are in Japan for the launch. David
Vanderveen commented, “We are thoroughly enjoying the excitement
our launch is generating. The idea of a CBD drink is brand new to
Japan, and NewAge is first! Consumers love the idea of
mindfulness in a bottle and the experience—the aroma, the taste and
effect all deliver on the promise. People have described the
product as oishi (delicious/fruity), subarashi (awesome) and one
person even said it tasted and felt like she went to heaven.
The Japanese consumers love it. I have spent a lot of time in
Japan since 2011 with Amway and the launches of various XS Energy
products that helped lead that business back to growth, and based
on my experience, I believe our NONI+CBD product is going to be big
for NewAge in Japan.”
About NewAge Beverages Corporation
(NASDAQ: NBEV)NewAge is
a Colorado-based healthy products company dedicated to inspiring
and educating consumers to "live healthy." The Company is the only
omni-channel company with access to traditional retail, e-commerce,
direct-to-consumer, and medical channels across 60 countries around
the world. NewAge is also the only one-stop-shop of healthy
beverages and includes the brands Nestea, Illy Coffee, Volvic,
Evian, Tahitian Noni, TeMana, Búcha Live Kombucha, Marley, and
others. NewAge competes in three category platforms, including
Healthy Hydration, Healthy Appearance, and Nutritional Performance,
and intends to differentiate its portfolio with superior functional
ingredients and performance.
The Company operates the websites
www.NewAge.com, www.morinda.com, www.bwrgroup.com, www.mybucha.com,
www.xingtea.com, www.drinkmarley.com, www.nhancedcbd.com, and
www.cocolibre.com.
NewAge has exclusively partnered with the world's 5th largest
water charity, WATERisLIFE, to end the world water crisis with the
most innovative technologies available. Donate at WATERisLIFE.com
to help us #EnditToday.
Safe Harbor DisclosureThis
press release contains forward-looking statements that are made
pursuant to the safe harbor provisions within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements are any statement reflecting
management's current expectations regarding future results of
operations, economic performance, product approvals and sales,
financial condition and achievements of the Company including
statements regarding NewAge Beverage's expectation to see continued
growth. The forward-looking statements are based on the assumption
that operating performance and results will continue in line with
historical results. Management believes these assumptions to be
reasonable but there is no assurance that they will prove to be
accurate. Forward-looking statements, specifically those concerning
future performance are subject to certain risks and uncertainties,
and actual results may differ materially. NewAge Beverages competes
in a rapidly growing and transforming industry, and other factors
disclosed in the Company's filings with the Securities and Exchange
Commission might affect the Company's operations. Unless required
by applicable law, NBEV undertakes no obligation to update or
revise any forward-looking statements.
For investor inquiries about NewAge
Beverages Corporation please contact:
Media:Desiree Rosa, MULTIPLY
Tel: 1-646-499-3306NewAgeBev@wearemultip.ly
Investor Relations Counsel:John
Mills/Scott Van WinkleICR – Strategic Communications and
AdvisoryTel: 1-646-277-1254/1-617-956-6736newage@icrinc.com
NewAge Beverages
Corporation:Gregory A. GouldChief Financial OfficerTel:
1-303-566-3030Greg_Gould@NewAge.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/210b7996-f667-410c-84a8-fe70fc59f06f
https://www.globenewswire.com/NewsRoom/AttachmentNg/19e99813-39eb-4bfc-a480-3442f463e9ff
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