New Report from NRC Health Analyzes Healthcare Trends Through Pediatric Lens
March 31 2021 - 9:00AM
NRC Health, the leading provider of in-depth customer insights in
healthcare, today released its 2021 Healthcare Consumer Trends
Report: Pediatrics, its first trends report solely focused on the
evolving sentiments of pediatric consumers and their caregivers
through the lens of the ongoing coronavirus pandemic. Based on
millions of data points captured from hundreds of thousands of
consumer households, the report discusses several topics of crucial
importance to pediatric healthcare leaders today, including shifts
in consumer brand loyalty, the emergent role of telehealth and
innovation in digital communication channels.
“Pediatric providers across the country are grateful that their
patients have largely been spared from the health implications of
the COVID-19 virus itself. But that should not suggest that they
avoided the pandemic’s impact altogether,” said Helen Hrdy, Chief
Growth Officer at NRC Health. “As we have learned more about
COVID, we have to pause and take stock of how our pediatric
populations have fared in order to better care for them in a
post-COVID world.”
How have parental needs shifted in the months since COVID-19
began? How are they likely to evolve? How can pediatric care
organizations maintain meaningful connections - and achieve true
human understanding - with these customers? These are the questions
that the 2021 Healthcare Consumer Trends Report: Pediatrics will
attempt to address.
Report Highlights:
- Brand loyalty is more resilient in pediatric
populations - Among adults, specific brand preference
declined about 5% from 2019 to 2020; in the same period, pediatric
customers’ specific brand preference declined by only 2.2%.
- The top driver of pediatric provider choice is quality,
not convenience - For the general population, the top
drivers of provider choice are convenience factors, like drive-time
and appointment availability. For pediatric customers, the top
driver is quality, with 52% of parents reporting that “quality
medical providers” is their primary motivator in selecting a
provider.
- Telehealth saw broader adoption in pediatrics
- The contrast in utilization rates compared to the general
population is particularly stark: 51% of parents report using
telehealth for a child’s healthcare needs in 2020, compared to just
22.1% of adults using it for their own care.
- Virtual care may have more longevity in
pediatrics - Almost 50% of parents plan to use e-visits
for their children in the future, compared to just 27% of
adults.
- 80% of parents want providers to take stock of wearable
tech data - NRC Health data shows that 80% of parents want
their children’s doctors to ask about wearable tech data, but only
58% report such conversations ever taking place.
- Parents increasingly use
social media as source of healthcare information - When it
comes to staying informed about healthcare, 50% of parents use
social media as a key source of healthcare information, and 60%
invest a high level of trust in what they see—as long as it comes
from healthcare-organization sites and profiles.
Released to industry attendees at last week’s virtual 2021 NRC
Health Pediatric Collaborative, the 2021 Healthcare Consumer Trends
Report: Pediatrics is based on the single largest database of
healthcare consumers, with sentiment data from more than 300,000
American households sourced from more than 580 healthcare
organizations across all 50 states.About NRC
HealthFor 40 years, NRC Health (NASDAQ: NRC) has been
committed to achieving human understanding and bringing healthcare
organizations closer to their customers than ever before by
illuminating and improving the key moments that define an
experience and build trust. Guided by their uniquely empathic
heritage, proprietary methods, skilled associates, and holistic
approach, NRC Health helps its customers design experiences that
exceed expectations, inspire loyalty, and improve well-being among
patients, residents, physicians, nurses, and staff.For more
information, email info@nrchealth.com or visit
www.nrchealth.com.Press Contact:Jennifer
LyleBarokas Communicationsnrchealth@barokas.com
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