Initial Statement of Beneficial Ownership (3)

FORM 3	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES	OMB APPROVAL OMB Number: 3235-0104 Estimated average burden hours per response... 0.5
	Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

1. Name and Address of Reporting Person ^*

Hrdy Helen

2. Date of Event Requiring Statement (MM/DD/YYYY) 11/17/2020

3. Issuer Name and Ticker or Trading Symbol

NATIONAL RESEARCH CORP [NRC]

(Last) (First) (Middle)

C/O NATIONAL RESEARCH CORPORATION, 1245 Q STREET

4. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director _____ 10% Owner
___X___ Officer (give title below) _____ Other (specify below)
Chief Growth Officer /

(Street)

LINCOLN, NE 68508

(City) (State) (Zip)

5. If Amendment, Date Original Filed(MM/DD/YYYY)

6. Individual or Joint/Group Filing(Check Applicable Line)

_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock	32825	D

*Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)*
1. Title of Derivate Security (Instr. 4)	2. Date Exercisable and Expiration Date (MM/DD/YYYY)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
1. Title of Derivate Security (Instr. 4)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	4. Conversion or Exercise Price of Derivative Security		6. Nature of Indirect Beneficial Ownership (Instr. 5)
Employee Stock Option (right to buy)	1/6/2020	1/6/2025	Common Stock	13520	$13.17	D
Employee Stock Option (right to buy)	1/5/2021	1/5/2026	Common Stock	12346	$15.23	D
Employee Stock Option (right to buy)	1/4/2022	1/4/2027	Common Stock	12619	$18.80	D
Employee Stock Option (right to buy)	1/3/2023	1/3/2028	Common Stock	8764	$36.80	D
Employee Stock Option (right to buy)	1/3/2024	1/3/2029	Common Stock	8420	$38.30	D
Employee Stock Option (right to buy)	1/3/2025	1/3/2030	Common Stock	5699	$65.80	D

Explanation of Responses:

Reporting Owners
Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
Hrdy Helen C/O NATIONAL RESEARCH CORPORATION 1245 Q STREET LINCOLN, NE 68508			Chief Growth Officer

Signatures
/s/ Helen Hrdy, by Christopher Kortum, attorney-in-fact, pursuant to a POA filed herewith		11/25/2020
^**Signature of Reporting Person		Date