- Salsa Jeans, a leading Portugal-based jeans brand leverages Smart
Catalogue to improve fit and size merchandizing
- Smart Catalogue powers brand design teams to solve sizes
problems before they arise—at the design phase
AIRPORT CITY, Israel, Sept. 20,
2023 /PRNewswire/ -- MySize, Inc.
(Nasdaq: MYSZ) (TASE: MYSZ.TA) ("MySize" or the
"Company"), an omnichannel e-commerce platform and provider
of AI-driven measurement solutions to drive revenue growth and
reduce costs for its business clients, today announced results from
a pilot implementation of Smart Catalogue with Naiz Fit's customer,
Salsa Jeans, a global apparel brand whose jeans are sold through
190 stores across 40 countries.
Smart Catalog is an innovative software-as-a-service (SaaS)
based solution that helps fashion designers create patterns that
optimize fit, with the aim of reducing unsold items, improving
economics for fashion brands and retailers.
Inconsistent sizing in the apparel industry is known to lead to
higher returns and greater waste, with 40% of women saying they
have problems finding the right size. Brands are also challenged in
knowing how much of which size to manufacture and stock in each
store. Local demographics can significantly impact size demand.
Implementing the right data-driven tools may help alleviate a major
problem in the apparel industry: 30% of all clothing manufactured
is never sold.
Salsa Jeans used Smart Catalogue to validate its jeans
collection's size consistency across several factors including
testing for consistency with a customer's stated size, consistency
across Salsa's numerous styles, and across all 6 of the leg cut
shapes offered by the brand. A total of 342 tests done were done
with 31 patterns on 32 people of different body morphologies
matching the brand's target customer of women between 30-50 years
of age. AI tools including ChatGPT were used for data capture and
analysis of test results and comments.
Smart Catalogue determined the need for Salsa Jeans to adjust
sizing to optimize size-appropriate fit. Patterns with the highest
deviation between intended and actual fit were identified. The
specific data generated by Smart Catalogue provided suggestions on
the corrective actions to be taken. Insights were also provided on
which size ranges to offer at different brick and mortar shops
based on demographics.
This data becomes a valuable asset for Salsa Jeans' future
collection and the brand's continued international expansion. Salsa
plans to use Smart Catalogue in the future for ecommerce sales to
gather more insights and data and to build AI models to help the
brand's design department create new collections powered by
data.
"Smart Catalog is at the forefront of addressing a clear need in
the market for data-driven solutions that address apparel fit
issues at its very source, during the design phase. We're
empowering and supporting the creatives in the fashion industry by
informing their intuition with data," stated MySize Founder and CEO
Ronen Luzon. "We were very pleased
to work Salsa Jeans and to provide data that will inform their
future designs, ultimately leading to even better brand loyalty for
Salsa, fewer returns, and a cleaner environment for all."
About MySize Inc.
MySize, Inc. (Nasdaq: MYSZ) (TASE: MYSZ.TA) is an omnichannel
e-commerce platform and provider of AI-driven measurement solutions
including MySizeID and recently acquired Naiz Fit to drive revenue
growth and reduce costs for its business clients. Orgad, its online
retailer platform, has expertise in e-commerce, supply chain, and
technology operating as a third-party seller on Amazon.com and
other sites. MySize recently launched FirstLook Smart Mirror, a
mirror-like touch display that provides in-store customers an
enhanced shopping experience and contactless checkout. FirstLook
Smart Mirror extends MySize's reach into physical stores and is
expected to contribute to revenues through unit sales and recurring
service fees.
MySize has developed a unique measurement technology based on
sophisticated algorithms and cutting-edge technology with broad
applications, including the apparel, e-commerce, DIY, shipping, and
parcel delivery industries. This proprietary measurement technology
is driven by several algorithms that are able to calculate and
record measurements in a variety of novel ways. To learn more about
MySize, please visit our website: www.mysizeid.com.
We routinely post information that may be important to investors
in the Investor Relations section of our website. Follow us
on Facebook, LinkedIn, Instagram,
and Twitter.
Please click here for a demonstration of how MySizeID
provides a full sizing solution for the retail industry.
To learn more about MySize and for additional information,
please visit: our website: www.mysizeid.com.
Forward-looking Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, including statements
related to the acquisition, expected revenues, and the expected
closing of the acquisition. These statements are identified by the
use of the words "could," "believe," "anticipate," "intend,"
"estimate," "expect," "may," "continue," "predict," "potential,"
"project" and similar expressions that are intended to identify
forward-looking statements. All forward-looking statements speak
only as of the date of this press release. You should not place
undue reliance on these forward-looking statements. Although we
believe that our plans, objectives, expectations and intentions
reflected in or suggested by the forward-looking statements are
reasonable, we can give no assurance that these plans, objectives,
expectations or intentions will be achieved. Forward-looking
statements involve significant risks and uncertainties (some of
which are beyond our control) and assumptions that could cause
actual results to differ materially from historical experience and
present expectations or projections. Actual results may differ
materially from those in the forward-looking statements and the
trading price for our common stock may fluctuate significantly.
Forward-looking statements also are affected by the risk factors
described in the Company's filings with the U.S. Securities and
Exchange Commission. Except as required by law, we undertake no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
Investor Contacts:
Or Kles, CFO
ir@mysizeid.com
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SOURCE My Size Inc.