Barbie Dream Gap Project Launches GoFundMe Initiative Timed to One Year Anniversary of the Program
October 08 2019 - 5:00AM
Business Wire
Ahead of International Day of the Girl, Company
Unveils First Barbie Dream Gap Project Nonprofit Recipients
Mattel, Inc. (NASDAQ: MAT) today announced that
Barbie® is partnering with the world’s largest and most trusted
social fundraising platform GoFundMe to empower people and partners
to help close the Dream Gap, the time* when girls start to doubt
they can be anything. Timed to the one-year anniversary of the
launch of the Barbie Dream Gap Project, the company also unveiled
the first non-profit recipients of the program’s fund.
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the full release here:
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Barbie Dream Gap Project Launches
GoFundMe Initiative (Photo: Business Wire)
Beginning today, donors can take action on closing the Dream Gap
by visiting Barbie Dream Gap Project GoFundMe page. The GoFundMe
page outlines the Barbie Dream Gap Project and includes a general
fund in partnership with GoFundMe.org, the social fundraising
site's non-profit and advocacy arm, where donors can support the
overall initiative or selected nonprofit organizations.
The GoFundMe program builds on Mattel’s Barbie Dream Gap
Project, which pledged $250,000 in donations through the Mattel
Children’s Foundation™ earlier this year. These grants are being
distributed to the following nonprofit recipient organizations:
- She’s the First, which fights for girls' education and
girls' rights, will fully fund education for 300 girls in Peru,
Nepal, India, Sierra Leone, Uganda, and Ethiopia for one year, in
addition to in-class activities focused on inspiring girls to dream
big. Local organizations will be able to run at least three
dedicated workshops on interesting career options, and access to
curriculum that will help girls see themselves in new roles.
- She Should Run, which provides guidance and support to
women considering a run for office, will build and scale curriculum
that helps girls imagine what is possible for their leadership in
elected office through course offerings. This will influence at
least 2,500 young girls to take action toward developing their
political leadership.
- Step Up, which inspires girls through after-school and
weekend mentorship programs, will host four “I Dream To…”
Mentorship Conferences around the country for 200 girls and take a
multi-generational approach to role modeling and what it means to
dream big and to confidently pursue those dreams.
“In the last year, we launched the Barbie Dream Gap Project to
raise awareness around the Dream Gap by committing funds, research,
products and dedicated resources to find ways to better help this
next generation of girls reach their limitless potential,” said
Lisa McKnight, SVP and GM, Barbie & Dolls, Mattel. “Closing the
Dream Gap is a multi-year initiative that cannot be done alone. We
are pleased to be taking the next step by partnering with
GoFundMe.org and selected nonprofit organizations that have
powerful vehicles in place to reach girls at a global scale.”
“Closing the Dream Gap for girls is imperative for the success
of our future generations and we’re proud to partner with Mattel to
work towards making this a reality,” said Yoshi Inoue, Executive
Director GoFundMe.Org. “Every day on GoFundMe, young changemakers
are making a difference in their community and across the world
through social fundraising. Now, through GoFundMe.org, we’re
empowering people to take action and support this important cause
with the Barbie Dream Gap Project Fund.”
This effort is the next step in Barbie’s ongoing commitment to
close the Dream Gap. The brand continues to offer empowering
products, like the recently-released Barbie Judge, to highlight
underrepresented careers for girls. In addition, UCLA Scholars and
Storytellers has developed a curriculum that addresses issues
perpetuating the Dream Gap in partnership with Barbie, which is
currently being piloted in El Segundo Unified elementary
schools.
For more information, visit www.Barbie.com/DreamGap and take
action at the Barbie Dream Gap Project GoFundMe page.
*Study conducted by researchers at New York University, the
University of Illinois and Princeton University.
About Mattel
Mattel® is a leading global children’s entertainment company
that specializes in design and production of quality toys and
consumer products. We create innovative products and experiences
that inspire, entertain and develop children through play. We
engage consumers through our portfolio of iconic franchises,
including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®,
Thomas & Friends® and MEGA®, as well as other popular brands
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming, music and live events. We operate in 40 locations and sell
products in more than 150 countries in collaboration with the
world’s leading retail and technology companies. Since its founding
in 1945, Mattel is proud to be a trusted partner in exploring the
wonder of childhood and empowering kids to reach their full
potential. Visit us online at www.mattel.com.
About The Barbie Dream Gap Project
Research* has identified that starting at age five many girls
are less likely than boys to view their own gender as smart and
begin to lose confidence in their own competence. Cultural
stereotypes, implicit biases and representation in media deepen
this issue. This is the Dream Gap and, to help close it, Barbie
launched the Barbie Dream Gap Project as a multiyear initiative in
October 2018 to further the brand’s commitment to empowering girls
around the world.
About GoFundMe
Launched in 2010, GoFundMe is the world’s largest free social
fundraising platform, with over $5 billion raised so far. With a
community of more than 50 million donors, GoFundMe is changing the
way the world gives. Find us on Twitter, Facebook and
Instagram.
About GoFundMe.org
GoFundMe.org is the advocacy and charitable arm of GoFundMe and
is an independent, registered 501(c)(3) public charity.
GoFundMe.org provides the opportunity for the community to take
action on the broad causes and needs that are ever-present on
GoFundMe.com. All donations to a GoFundMe.org-supported fundraiser
are tax-deductible.
MAT-BARB
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version on businesswire.com: https://www.businesswire.com/news/home/20191008005333/en/
Media Contacts Marissa Beck
Mattel Marissa.beck2@mattel.com (310) 252-4974
Devin Tucker Mattel Devin.Tucker@mattel.com (310) 252-6978
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