La Rosa Recruits High-Performing Real Estate Brokerage Team for Expansion in Florida
June 12 2024 - 8:00AM
La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the
“Company”), a holding company for five agent-centric,
technology-integrated, cloud-based, multi-service real estate
segments, today announced the addition of four exceptional team
leaders: Jose Couvertie, Maritza Hernandez, Oscar Hernandez and
Karla Cesin. This high-performing group has collectively closed
over 425 transactions and achieved sales exceeding $100 million in
the past 12 months, underscoring their expertise and commitment to
excellence in the real estate industry.
In addition to their impressive sales
accomplishments, these leaders have previously built an
organization of 1,345 agents within just 18 months with a local
competitor, all under a much more complex revenue share model. The
Company believes that their ability to excel in such a challenging
environment highlights their exceptional leadership and strategic
vision. At La Rosa, they intend to not only match what they have
done over the last 18 months but to also surpass this type of
growth because of the model La Rosa offers.
Joe La Rosa, CEO of the Company, commented, “We
are thrilled to welcome Jose Couvertie, Maritza Hernandez, Oscar
Hernandez and Karla Cesin to the La Rosa family. Their impressive
track record and commitment to excellence align perfectly with our
values and vision for growth. We believe that this marks a
significant milestone in our expansion strategy in Florida. The
addition of these team leaders is expected to enhance La Rosa’s
market presence in Central Florida, leveraging the group's strong
network and proven success in the real estate market. We believe
that by integrating their expertise with our innovative technology
and agent-centric approach we will be able to provide unparalleled
service to clients and drive significant growth.”
Jose Couvertie, stated, “Myself and three of my
top leaders have joined La Rosa because of their implementation of
a much more agent-friendly revenue share model. We believe this
innovative approach will disrupt existing revenue share models in
the real estate industry. It creates the opportunity for agents to
immediately earn revenue with no restrictions compared to other
plans. La Rosa's model is transparent and easy to understand, is
more agent-centric, and offers unparalleled opportunities for
agents to thrive and succeed in the competitive real estate market.
La Rosa also has a unique company culture unlike anywhere we have
ever seen. Together, by prioritizing the needs and success of our
agents, by joining La Rosa we are creating an environment where
they can excel and achieve their professional goals, all within a
supportive and collaborative community."
La Rosa’s commitment to an agent-centric
approach and its unique company culture aligns perfectly with the
values and vision of these new leaders. By fostering a culture that
emphasizes support, collaboration, and growth, La Rosa aims to set
the standard for excellence in the real estate industry.
About La Rosa Holdings Corp.
La Rosa Holdings Corp. (Nasdaq: LRHC) is
disrupting the real estate industry by offering agents a choice
between a revenue share model or an annual fee-based model with
100% agent commissions. Leveraging its proprietary technology
platform, La Rosa empowers agents and franchisees to deliver
top-tier service to their clients. The Company provides both
residential and commercial real estate brokerage services and
offers technology-based products and services to its sales agents
and franchise agents.
La Rosa's business model is structured around
internal services for agents and external services for the public,
including residential and commercial real estate brokerage,
franchising, real estate brokerage education and coaching, and
property management. The Company has 22 La Rosa Realty corporate
real estate brokerage offices and branches located in Florida,
California, Texas, and Georgia. The Company also has 15 La Rosa
Realty franchised real estate brokerage offices and branches and
two affiliated real estate brokerage offices in the United States
and Puerto Rico.
For more information, please
visit: https://www.larosaholdings.com.
Stay connected with La Rosa, sign up for news alerts
here: larosaholdings.com/email-alerts.
Forward-Looking Statements
This press release contains forward-looking
statements regarding the Company’s current expectations that are
subject to various risks and uncertainties. Such statements include
statements regarding the Company’s ability to grow its business and
other statements that are not historical facts, including
statements which may be accompanied by the words “intends,” “may,”
“will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,”
“estimates,” “aims,” “believes,” “hopes,” “potential” or similar
words. These statements are not guarantees of future
performance and are subject to certain risks, uncertainties and
assumptions that are difficult to predict. Actual results could
differ materially from those described in these forward-looking
statements due to certain factors, including without limitation,
the Company's ability to achieve profitable operations, our ability
to successfully integrate acquisitions into our business
operations, customer acceptance of new services, the demand for the
Company’s services and the Company’s customers' economic condition,
the impact of competitive services and pricing, general economic
conditions, the successful integration of the Company’s past and
future acquired brokerages, the effect of the recent National
Association of Realtors' landmark settlement on our business
operations, and other risk factors detailed in the Company's
filings with the United States Securities and Exchange Commission
(the "SEC”). You are urged to carefully review and consider any
cautionary statements and other disclosures, including the
statements made under the heading “Risk Factors” in our Annual
Report on Form 10-K for the fiscal year ended December 31, 2023,
and other reports and documents that we file from time to time with
the SEC, including our Quarterly Report on Form 10-Q for the fiscal
quarter ended March 31, 2024. Forward-looking statements contained
in this press release are made only as of the date of this press
release, and La Rosa does not undertake any responsibility to
update any forward-looking statements in this release, except as
may be required by applicable law. References and links to websites
have been provided as a convenience, and the information contained
on such websites has not been incorporated by reference into this
press release.
For more information, contact:
info@larosaholdings.com
Investor Relations Contact:Crescendo
Communications, LLCDavid Waldman/Natalya RudmanTel: (212)
671-1020Email: LRHC@crescendo-ir.com
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