Johnson Outdoors Dominates ICAST New Product Showcase
July 17 2014 - 5:12PM
In a testament to innovation that excites the marketplace, Johnson
Outdoors (Nasdaq:JOUT) has won top honors in three New Product
Showcase categories as well as the coveted Best of Show at this
year's ICAST sport fishing tradeshow.
Voted on by media representatives and buyers attending ICAST,
the showcase awards honor new products that set the bar for
innovation, design and potential in the fishing industry. The
Johnson Outdoors winners:
Old Town® Predator™XL: a fishing watercraft
from Old Town, the Predator XL Minn Kota Drive is powered by a Minn
Kota motor console with electric trolling power and hands-free
navigation; creating the ultimate in boat control to get on and
stay on fish. Dual Winner, BEST OF SHOW and Best of Show,
Boats.
Humminbird® ONIX™ 8 SI: a fully customizable
fishfinding system that combines innovative Cross Touch™ operation
with powerful built-in sonar and exclusive TriFuel Cartography.
Anglers can use the intuitive touchscreen or traditional touchpad
to zoom in on chart locations or fish-holding structures, mark and
name waypoints, and swipe and drag screens to create custom views.
Exclusive AutoChart®LIVE mapping program allows anglers to create
real-time, sonar-generated fishing maps as they fish. Winner,
Best of Show, Electronics.
Minn Kota® Ulterra™, a revolutionary bow-mount
trolling motor with fully automated stow and deploy, as well as
power trim, which raises and lowers the depth of the motor with the
push of a button. These innovative functions, controlled wirelessly
with either the i-Pilot® or i-Pilot Link™ remote control or foot
pedal, make boat control easier than ever. Winner, Best of
Show, Boating Accessories.
"Innovation is at the core of who we are – a strength we've
cultivated for nearly half a century," says Helen Johnson-Leipold,
Johnson Outdoors chairman and CEO. "We welcome the recognition that
comes with the ICAST awards. And we're even more thrilled with the
excitement these new products are generating among dealers and
consumers."
Johnson-Leipold says innovation is a powerful growth driver for
Johnson Outdoors. "Our customers and consumers consistently look to
us for products that are better than what's out there, and we
deliver against those expectations." According to Company
reports, for the past ten years, new products have delivered a
third or more of total Johnson outdoors revenue.
ABOUT JOHNSON OUTDOORS INC.
JOHNSON OUTDOORS is a leading global outdoor
recreation equipment company that turns ideas into adventure with
innovative, top-quality products. The company designs,
manufactures and markets a portfolio of winning, consumer-preferred
brands across four categories: Watercraft, Marine Electronics,
Diving and Outdoor Gear. Johnson Outdoors' familiar brands
include, among others: Old Town® canoes and kayaks; Ocean Kayak™
and Necky® kayaks; Carlisle® paddles; Extrasport® personal
flotation devices; Minn Kota® motors; Cannon® downriggers;
Humminbird® marine electronics; LakeMaster® electronic charts;
SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses; Jetboil®
outdoor cooking systems; and Eureka!® camping and hiking
equipment.
Visit Johnson Outdoors at
http://www.johnsonoutdoors.com
CONTACT: AT JOHNSON OUTDOORS INC.
CYNTHIA GEORGESON
VP - WORLDWIDE COMMUNICATION
262-631-6600
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