STAMFORD, Conn., July 9, 2018 /PRNewswire/ -- Information
Services Group (ISG) (Nasdaq: III), a leading global technology
research and advisory firm, will host its next ISG Smartalks™
webinar, "Your Key to Success: Differentiate," on Thursday, July 12, at 10
a.m., U.S. Eastern time.
The live webinar, geared to the technology and service provider
community, will offer insights on how providers can set themselves
apart in the highly competitive market for IT and business
services. The hour-long session will be hosted by Phil Hugus, partner, ISG Research, and include
commentary from panelists Jenn
Stein, partner, ISG Life Sciences, and Randy Vetter, executive director, ISG Provider
Services.
"In a crowded field, technology and service providers need to
separate themselves from the pack and establish competitive
advantage," Hugus said. "During this webinar, participants will
learn how to define and communicate their value proposition and key
differentiators, understand their competition, and use that edge to
get invited to more deals and improve their win rate."
This coaching- and insight-driven session will address:
- Buyer-seller market trends that affect current sales
opportunities
- The importance of differentiating in an ultra-competitive
market
- The three key power position attributes required for every
compelling differentiator
- How to develop meaningful differentiation that resonates most
with a prospect
- How to establish what true differentiation is for a specific
buyer
ISG also will reveal the findings of a recent provider survey
detailing respondent perceptions of their current marketing
effectiveness in relation to their peers.
Providers may register in advance by visiting this website.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 700 clients, including 75 of the top 100
enterprises in the world, ISG is committed to helping corporations,
public sector organizations, and service and technology providers
achieve operational excellence and faster growth. The firm
specializes in digital transformation services, including
automation, cloud and data analytics; sourcing advisory; managed
governance and risk services; network carrier services; technology
strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG
employs more than 1,300 professionals operating in more than 20
countries—a global team known for its innovative thinking, market
influence, deep industry and technology expertise, and world-class
research and analytical capabilities based on the industry's most
comprehensive marketplace data. For more information, visit
www.isg-one.com.
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SOURCE Information Services Group, Inc.