Hydrofarm and CEA Advisors Announce Strategic Alliance
June 08 2023 - 4:05PM
Hydrofarm Holdings Group, Inc. (“Hydrofarm”), a leading
manufacturer and distributor of equipment and supplies for
controlled environment agriculture (“CEA”), today announced that it
has entered into an exclusive strategic alliance with CEA
Advisors, a global design/build consultancy to the vertical farming
industry and manufacturer of Growtainers® and Growracks®, to
accelerate their expansion into the growing and evolving CEA space
for both food and non-food production.
Hydrofarm’s Innovative Growers Equipment (“IGE”)
commercial division will serve as the North American manufacturing
and marketing hub for Growtainers® and Growracks®. IGE’s Sycamore,
Illinois facility combines manufacturing, research and development,
and warehouse space serving the global market.
“We are excited about our relationship with
Glenn Behrman and CEA Advisors. It will bring great enhancements to
the creative solutions and support we provide to the CEA market,”
said Chris Mayer, SVP and Head of Hydrofarm Commercial. “Our
priority is to be one of the most important global providers of CEA
products and services. We believe that the CEA industry has
tremendous potential, and we are very excited to have a 50-year
veteran of the global horticulture industry on our team.”
“Working with the Hydrofarm team, IGE, and Chris
Mayer is a dream come true for a company like CEA Advisors,” said
Glenn. “I’m convinced that collaboration is the key to success in
today’s challenging economic environment. We strongly believe that
in CEA, there is great opportunity for new farmers globally, and
that is why our first initiative will be the design and
distribution of an affordable entry level Growtainer®. The
beginning CEA farmer can learn and experience this type of
production with minimal investment and then move on to other more
sophisticated systems that are available.”
About Hydrofarm Holdings Group,
Inc.
Hydrofarm is a leading independent manufacturer
and distributor of branded hydroponics equipment and supplies for
controlled environment agriculture, including grow lights, climate
control solutions, growing media and nutrients, as well as a broad
portfolio of innovative and proprietary branded products. For over
40 years, Hydrofarm has helped growers make growing easier and more
productive. The Company’s mission is to empower growers, farmers
and cultivators with products that enable greater quality,
efficiency, consistency and speed in their grow projects.
www.hydrofarm.com
www.innovativegrowersequipment.com
About CEA Advisors LLC
CEA Advisors provides Consulting services on the
global development of turnkey innovative investment grade indoor
farming projects from concept to implementation, including design,
engineering, technology procurement, installation, and hands on
project management for a wide variety of international clients
including Start-Ups, Biotechnology firms, Government Agencies,
Universities, Commercial Growers, Researchers, Pharmaceutical
Manufacturers, Food Manufacturers, Food Processors and Grocery
Retailers.
Glenn Behrman has always been a disruptor and an
industry pioneer, a hands-on “C’ level executive in the
Horticulture industry for over 50 years and laser focused for the
past 13 years on Controlled Environment Agriculture as founder and
President of CEA Advisors LLC.
www.cea-advisors.com
www.growtainers.com
Contacts:
Investor ContactAnna Kate
Heller / ICRir@hydrofarm.com
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