Hasbro Launches Girl Innovators of Play
Hasbro announced the STEM-based program with
Girl Up on International Day of the Girl to mobilize a movement of
girl leadership, innovation, and creativity.
Hasbro, Inc. (NASDAQ: HAS), a leading toy and game company,
announced Hasbro Girl Innovators of Play today at the Girls Leading
In partnership with Girl Up, a girl-centered leadership
development initiative of the United Nations Foundation, the
program will launch in early 2024 and build on the recent Hasbro
Women Innovators of Play, a Challenge that calls for the next great
women-led mass-market toy or game. Girl Innovators of Play will
include a robust STEM-based bootcamp and invitation to girls
between the ages of 13-24 to submit a social impact project idea
focused on a cause they are passionate about and receive up to
$1,000 in funding to transform that vision into reality.
“Girl Innovators of Play is the next step in Hasbro’s commitment
to collaborating with and celebrating innovative women and girls
with groundbreaking ideas,” said Kim Boyd, Head of Toy at Hasbro.
“This generation of girls has the power to tackle complex problems
in their communities – and perhaps go on to create the next
massively successful toy or game – and we are excited to help spark
and support their creativity every step of the way.”
“Supporting girls in STEM isn't just about breaking barriers;
it's about pioneering progress,” says Girl Up CEO Melissa Kilby.
“Programs like Girl Innovators of Play will inspire generations of
young innovators to build a brighter, more inclusive future,
creating solutions that not only tackle our world's most pressing
challenges but also shape a more equitable world for all.”
As part of its partnership with Girl Up, Hasbro will
- A Girl Innovators of Play Bootcamp: comprised of a dynamic
hands-on program for girl leaders globally to create human-centered
design-led solutions to problems in their own communities, as well
as learn from and engage with prominent women leaders at Hasbro and
the inventor community.
- Opportunity to apply for seed funding, up to $1,000: following
the bootcamp, Girl Up participants will have the opportunity to
apply for seed funding, supported by Hasbro, through the Girl Up
Project Awards program.
- Ongoing support from Hasbro’s Women’s Leadership Network,
employee volunteers and women executives, through program design
and implementation, speaking engagements, mentoring and more to
continue bridging the gender gap in STEM.
More program details will be shared in January. Those interested
to learn more about Hasbro’s Girl Innovators of Play and the 2024
program launch can learn more here.
Hasbro is a leading toy and game company whose mission is to
entertain and connect generations of fans through the wonder of
storytelling and exhilaration of play. Hasbro delivers engaging
brand experiences for global audiences through toys, consumer
products, gaming and entertainment, with a portfolio of iconic
brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS,
Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well
as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for
all people around the world, one game, one toy, one story at a
time. For more than a decade, Hasbro has been consistently
recognized for its corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL Media, one of the World’s
Most Ethical Companies by Ethisphere Institute and one of the 50
Most Community-Minded Companies in the U.S. by the Civic 50. For
more information, visit https://corporate.hasbro.com.
About Girl Up
Girl Up is a girl-centered leadership development initiative,
focusing on equity for girls and women in spaces where they are
unheard or underrepresented. We believe when girls and women are in
positions of influence, they work to create a more just and
equitable world for everyone. Girl Up operates a global network of
regional affiliates reaching 200,000 girls in 152 countries. We
deliver evidence-based leadership development training through our
girl-led Clubs, programs, and events. As members of a global
movement, girls are a force for social good — connected to a
Community of their peers who are advocating for policy change and
advancing gender justice. Founded in 2010 and hosted by the United
Nations Foundation, Girl Up welcomes girls and youth of all gender
identities to start a Club and join our movement to advance gender
justice worldwide. Together, we are expanding girls’ skills,
rights, and opportunities to lead, and changing the face of
leadership for generations to come.
version on businesswire.com: https://www.businesswire.com/news/home/20231011367138/en/
Andrea Snyder, Director Global Communications 646-675-4451
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