LAKE SUCCESS, N.Y.,
April 2, 2019 /PRNewswire/ --
The Alba Botanica® brand
proudly embodies its mission to "Do Beautiful," with their Do Good,
Do Beautiful™ campaign. Founded in 2017, the campaign
represents pillars that the Alba Botanica® brand stands for:
female empowerment, environmental sustainability, animal
rights and rescue, as well as empowering fearless females who take
the reins, create legacies and are unafraid to start a revolution.
By using only botanically-based, 100% vegetarian ingredients, Alba
Botanica® consistently "does beautiful" by reducing its
environmental footprint whenever possible. Determined to continue
"doing good," the brand has partnered with Refinery29, which was
set in place to further empower, encourage and inspire fearless
females.
![](https://mma.prnewswire.com/media/844681/AlbaBotanica__Logo.jpg)
Alba Botanica® collaborated with Refinery29, the leading global
media and entertainment company focused on young women, to add
insight and storytelling to the campaign that features a diverse
list of activist-oriented Gen-Z women, our Z-listers. Each Z-lister
was specifically chosen due to their established cause falling
within the pillars that both brands stand for. This campaign will
celebrate the beauty of charity and sustainability, as well as
encourage this generation to "do beautiful" as a result of "doing
good".
The Refinery29 feature will link out to the Do Good Do Beautiful
Hub on AlbaBotanica.com, where readers can learn more about each
"Z-lister" and how they can support each cause and take action.
Additionally, the feature will debut a joint research study on the
relationship between activism and young women. Amongst the
findings, the study revealed that 71% of women consider themselves
to be socially conscious, yet only 55% of women say it's easy to
get involved. Topping the list of their priority social
causes are: child welfare and protection, racial equality and
justice and women's rights in general. .
"Alba Botanica® brand DNA has always been rooted in this idea of
doing beautiful – for the environment, for animals, and most
importantly, by helping women Do Beautiful for themselves and each
other," said Sohana Samanta, Senior
Brand Manager for the Alba Botanica® brand. "We're so
inspired by women who chose careers that have them doing beautiful
every day. It makes us proud helping other women live their values
by choosing products that are better for them and the world around
them." Join us in celebrating these women in April 2019.
Z-listers:
- Jamie Morgalin: Jamie is the founder of The Zero
Hour movement, a Climate Justice Activist, and author. Frustrated
by the inaction of elected officials and the fact that youth voices
were almost always ignored in the conversation around climate
change and the profound impact that it would have on young people,
Jamie started gathering several of her friends in the summer of
2017 to start organizing something big.
- Elsa Mengistu: Elsa
is the Partnerships Director of The Zero Hour movement and a
Climate Justice Activist. She is one of the few who are speaking
out against the inaction of elected officials, urging them to
listen to youth voices and make changes in regards to the future of
our planet. Together with other youth activists of Zero Hour, such
as Jamie Morgalin, Elsa founded The Youth Climate March and led its
flagship march in Washington, D.C.
She also serves on the Youth Advisory Board for Young Voices for
the Planet, an organization that highlights kids from across the
world and what they are doing to make a difference through various
documentaries. She continues her activist work, pushing peers and
political leaders to take radical actions on climate change.
- Nadya Okamoto: Nadya
is a social entrepreneur and activist, known as the Founder and
Executive Director of the non-profit organization PERIOD that she
founded at the age of 16. She is part of a group of young activists
that believe menstrual care is a basic right and aims to celebrate
periods and provide products to those in need. In addition, they
aim to educate through a growing network of high school, college
and community chapters. Finally, she is a leading Menstrual
Movement advocate, with the goal of repealing the tampon tax, while
also lobbying for menstrual products in public places.
- Kavya
Kopparapu: Kavya is the founder & CEO of Girls
Computing League, a non-profit that works to bring computing
opportunities to girls and help close the gender gap in computer
science. In addition, she developed a deep-learning computer system
that can scan slides of tissue from brain cancer patients looking
for differences that are unique to that particular person's case.
The goal of this is to develop targeted therapies that are also
unique to the person. As a current freshman at Harvard, she is also an avid public speaker, having
given two TED x Talk's in June of 2017 and November of 2018.
- Maya Penn: Maya is
the founder and CEO of sustainable fashion brand Maya's Ideas, as
well as her own nonprofit, Maya's Ideas 4 The Planet. Ten-percent
of all her profits go to local and global charities, along with
environmental nonprofit organizations. In 2013, she launched a
project where she designed and created eco-friendly
reusable/rewashable sanitary pads for girls in countries in need.
Since then, her pads have been shipped to healthcare facilities in
Haiti, Senegal, Cameroon, and Somalia. In addition, she does consultations
for major fashion brands on how to shift into and incorporate
eco-friendly fashion and sustainable company practices.
- Genesis Butler: Genesis
is an animal rights activist and founder of Genesis for Animals,
which provides funding to sanctuaries and rescues that provide
animals with permanent homes. She started her own advocacy at age
8, and by age 10, gave her first TED x Talk about ways vegan eating
can heal the planet. She has earned numerous awards for her
activism including Animal Hero Kids' Sir Paul McCartney Young Veg
Advocate award, Vegan Kid of the Year award from Vegans Are Cool,
and PETA's Kid of the Year Award. She is also featured in Vegan:
Everyday Stories, a documentary about the lives of everyday
vegans.
ABOUT THE ALBA
BOTANICA® BRAND:
Alba Botanica® products contain 100%
vegetarian ingredients and are made with vitamins, plant emollients
and therapeutic botanicals for optimum beauty benefits. The Alba
Botanica® brand range includes: Hawaiian skin care, hair care
and spa treatments; Even Advanced® skin care;
ACNEdote® acne skin care treatments; Very Emollient™
body lotions, bath and shower gels, cream shaves and foam shaves;
Good & Clean™ facial cleansers; Fast Fix beauty
treatments; a full range of suncare products and deodorant
sticks.
To learn more about the Alba Botanica® brand,
visit us at: www.AlbaBotanica.com
Connect with us on Facebook and Instagram:
@AlbaBotanica
#albabotanica
The Hain Celestial Group, Inc.
The Hain Celestial
Group, Inc. (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company with operations in North America, Europe, Asia
and the Middle East. Hain Celestial participates in many
natural categories with well-known brands that include Celestial
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Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®,
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Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, Yves Veggie
Cuisine®, Europe's Best®, Cully
& Sully®, New Covent Garden Soup Co.®, Johnson's Juice Co.®,
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JASON®, Avalon Organics®, Alba Botanica®, Live Clean® and Queen
Helene®. Hain Celestial has been providing A Healthier Way of
Life™ since 1993. For more information, visit www.hain.com.
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