BOULDER, Colo., July 28, 2014 /PRNewswire/ -- The 4th annual
Celestial Seasonings® B Strong Ride presented by Subaru will take
more than 800 cyclists on three routes through Boulder County on Saturday, August 9th. The event
is a fundraiser for Boulder and
Denver area Cancer Care, including
Boulder Community Hospital Center for Integrative Care and the
George Karl Foundation.
The event features three ride options starting and finishing at
Celestial Seasonings headquarters in Boulder:
- Mountain Loop – 69 miles through the mountains north and
west of Boulder
- Countryside Loop – 24 miles through rolling terrain
north of Boulder
- Mini B – One-mile loop on the Celestial Seasonings
campus for children 10 and under
Participants will also enjoy an outstanding slate of live
musical entertainment at Celestial Seasonings throughout the day
and after the rides are over, including two sets by Raising
Cain.
Event registration is still open. To register or donate, visit
bstrongride.com through Wednesday,
August 6th, or register on site at Celestial Seasonings the
day of the event. Fees are $95
for adults and $55 for students and
riders under 18. "Mini B" registration fee is $10.
B Strong Ride funds a complete year of cancer care at Boulder
Community Health Center for Integrative Care. The event has been an
outstanding success in its first three years, with more than 2,000
riders raising over $920,000.
"Celestial Seasonings has served as title sponsor and host of
the B Strong Ride since the very beginning, and we're excited to
continue that partnership," said David
Ziegert, General Manager of Celestial Seasonings. "With our
brand's mission of promoting a healthier lifestyle through our teas
plus our longstanding association with cycling in Colorado, it's natural for us to support this
event that creates a positive impact for so many in our
community."
In addition to Celestial Seasonings and Subaru, B Strong Ride is
also supported by a number of local and national sponsors,
including:
Platinum Sponsors:
Rocky Mountain Cancer Centers, Zayo Group Tebo Properties,
Mike Shaw Subaru and Flatirons
Subaru
Additional Sponsors:
Covidien, Integra, MBS Capital Markets, CC Devco and Ted's
Montana Grill, Nest Fresh Eggs,
Boston Scientific, Auto Trader, Spectranetics, Mateo Restauant,
Sterling Rice Group, Boulder Daily Camera, Oskar Blues, PanTheryx, KBCO and KOA, Altitude
TV, Comcast, Root Sports, Stadium Medical, First Western Trust,
Bicycle Village, Zoll, Panera, Boulder Bicycle Blenders and Rush
Bowls.
Several Hain Celestial brands also provide support, including:
Earth's Best®, Ella's Kitchen®, Terra®, MaraNatha®, The Greek
Gods®, Rudi's Organic Bakery®, BluePrint®, Dream®, Jason®,
Avalon Organics® and Alba Botanica®.
Repair service during the ride will be provided by four local
bicycle shops: Bicycle Village, Boulder Cycle Sport, LTD Cycleworx
and Wheat Ridge Cyclery.
For more information about B Strong, visit bstrongride.com or
email info@bstrongride.com.
Celestial Seasonings, Inc.
For more than 40 years,
Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial
Group, Inc., NASDAQ: HAIN) has created delicious specialty teas
that are good for you and good for the world. The brand currently
offers more than 70 unique varieties of herbal, green, black,
wellness, Rooibos and chai teas, as well as ready-to-drink
beverages like organic Kombucha and natural shots. Each blend
is expertly crafted from the finest herbs, teas, spices and
botanicals, and is presented in packaging adorned with the
beautiful imagery and inspiring words that are part of the brand's
heritage. From calming and relaxing to refreshing and rejuvenating
to everyday wellness support, there's a Celestial
Seasonings® product for any mood, any moment, any time
of day. For more information, visit celestialseasonings.com or
facebook.com/CelestialSeasonings
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SOURCE Celestial Seasonings