CAMBRIDGE, Mass., Dec. 19,
2022 /PRNewswire/ -- Forrester (Nasdaq:
FORR) today announced the appointment of Nate Swan as chief sales officer, effective
January 3, 2023. A veteran technology
sales leader, Swan has expertise in building and scaling
organizations to drive revenue growth. At Forrester, he will use
his expertise in leading global high-growth organizations to scale
the business, drive sustained double-digit contract value growth,
and build a high-performing sales organization.
"Nate has more than 20 years of sales experience in the research
industry and is the ideal candidate to lead Forrester into its next
era of growth," said George F.
Colony, Forrester's chairman and chief executive officer.
"He is especially adept at driving contract value growth using a
data-driven, repeatable selling motion that can scale. Nate has
seen the impact research can have on large companies — he will lead
the sales team to bring Forrester's research to an ever-widening
base of clients. I am delighted to welcome him to our executive
team."
Swan spent more than two decades at Gartner and led the
company's inside sales team and major accounts. While at Gartner,
he held several sales leadership positions, including managing
sales teams, building leadership development and coaching programs
for sales leaders, and directing sales enablement.
"This is an exciting time to join Forrester, as the company is
at a critical inflection point," said Swan. "Over the past two
years, Forrester has undergone a massive transformation with the
delivery of its new, outcome-focused Forrester Decisions research
portfolio. As chief sales officer, I will be laser-focused on
building and scaling the sales team to deliver the value of
Forrester Decisions to both existing and new clients as well as
drive value for shareholders."
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
marketing, customer experience, product, and sales functions use
customer obsession to accelerate growth. Through Forrester's
proprietary research, consulting, and events, leaders from around
the globe are empowered to be bold at work — to navigate change and
put their customers at the center of their leadership, strategy,
and operations. Our unique insights are grounded in annual surveys
of more than 700,000 consumers, business leaders, and technology
leaders worldwide; rigorous and objective research methodologies,
including Forrester Wave™ evaluations; 70 million real-time
feedback votes; and the shared wisdom of our clients. To learn
more, visit Forrester.com.
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. These statements include, but are not limited to, statements
about the anticipated start date of Forrester's new chief sales
officer, the attainment of double-digit contract value growth,
building and scaling a high-performing sales organization, and
Forrester's future financial performance and financial condition.
These statements are based on Forrester's current plans and
expectations and involve risks and uncertainties that could cause
actual future activities and results of operations to be materially
different from those set forth in the forward-looking statements.
Important factors that could cause actual future activities and
results to differ include, among others, Forrester's ability to
retain and enrich memberships for its research products and
services; Forrester's ability to fulfill existing or generate new
consulting engagements and advisory services; technology spending;
the risks and challenges inherent in international business
activities; the impact of health epidemics, including COVID-19, on
Forrester's business; Forrester's ability to offer new products and
services; Forrester's dependence on key personnel; Forrester's
ability to attract and retain professional staff; Forrester's
ability to respond to business and economic conditions and market
trends; the impact of Forrester's outstanding debt obligations;
competition and industry consolidation; possible variations in
Forrester's quarterly operating results; concentration of ownership
of Forrester; the possibility of network disruptions and security
breaches; any failure to enforce and protect Forrester's
intellectual property rights; compliance with privacy laws;
taxation risks; any weakness in Forrester's system of internal
controls; and the amount and timing of the repurchase of Forrester
stock. Forrester undertakes no obligation to update publicly any
forward-looking statements, whether as a result of new information,
future events, or otherwise. For further information, please refer
to Forrester's reports and filings with the Securities and Exchange
Commission.
Contact:
Shweta Agarwal
Senior Director, Public Relations
Forrester Research, Inc.
+1 617-613-6805
sagarwal@forrester.com
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SOURCE Forrester