The in-person and digital event experience will showcase the
latest research, insights, and best practices to help B2B
marketing, sales, and product leaders achieve measurable results
and drive revenue growth
CAMBRIDGE, Mass., March 16,
2022 /PRNewswire/ -- Forrester (Nasdaq: FORR)
today announced the full conference agenda for B2B Summit
North America, being held in Austin,
Texas, and digitally, May 2–4, 2022. In-person attendees can
begin participating in specialized pre-event sessions, including
facilitated discussions and workshops, starting Sunday, May 1.
B2B Summit North America is the premier event for B2B marketing,
sales, and product leaders to align their growth strategies with
the latest research, models, and case studies — all designed with
their organization's priorities in mind. In addition to new
research and insights being unveiled, six-time Grammy
Award-nominated band Black Pumas will perform at the
event.
In 2022, B2B marketing leaders plan to prioritize a range of
growth strategies, including delivering a more positive buying
experience, pursuing new markets and new buyers, and improving
productivity. According to Forrester, organizations that
successfully align their revenue engine — their marketing, sales,
and product functions — with their business strategy report 19%
faster growth and 15% greater profitability.
B2B Summit, with more than 100 role-based sessions, will also
explore how B2B leaders can anticipate ever-changing buyer needs
and drive best practices that result in top-notch customer
experiences.
Noteworthy keynotes and sessions include:
- Invest Shrewdly In Customer Obsession. Companies that
are customer-obsessed — authentically and consistently putting the
customer at the center of leadership, strategy, and operations —
outperform their peers in all impact metrics that matter. This
session will outline what customer obsession means for B2B
organizations and how everyone in the organization can make the
right customer-obsessed decisions every day.
- The CMO's Handbook For Nurturing Innovation. B2B
marketing leaders must transform their organizations to fulfill
their new purpose: serving as creator of organizational success.
This transformation will require innovation in strategy, process,
programs, and practices. This session will highlight the best
practices to build and advance an organization's innovation
engine.
- Unlocking Growth And Creativity: Marketing In An Insights
World. Technology advancements and continuous information
access have changed the world. As such, data-driven capabilities
are transforming marketing's capabilities for innovating and
demonstrating impact. This session will explore how creativity and
growth are enhanced by automation and insights.
- The New Digital Sales Experience: A Manifesto For Sales
Technology Users. Customer-centricity has rightly been a mantra
for B2B, but those who build and deploy sales tech must take a
seller-centric approach to drive performance. This session will lay
out a set of practical guidelines for leaders to deliver value
stemming from sales technology investments.
- Empowering Product To Deliver Value And Growth: Introducing
The Product Management Ecosystem. Product leaders must ensure
that responsibilities are clear, encourage strong cross-functional
alignment, and promote customer obsession. This session will unveil
the elements that product management leaders must manage to ensure
that their offerings meet customer needs and deliver business
value.
"Our research finds that alignment across marketing, sales, and
product is imperative to supporting organizations' business
priorities in 2022 and beyond," said Forrester Vice President and Group Research
Director Monica Behncke. "We are
excited to present B2B Summit in person and digitally this year to
ensure that B2B leaders have the research, thought leadership, and
tools they need to navigate and drive business growth in a changing
market landscape."
Attendees joining Forrester in Austin,
Texas, will experience three days of key conference content
from May 2–4, as well as the pre-event sessions on Sunday, May 1. In-person attendees can access all
sponsors and on-site content, including facilitated discussions,
consulting workshops, and special sessions, in addition to digital
experiences. Attendees will also have access to several special
programs to enrich their on-site experience, including the Women's
Leadership Forum, designed to help female B2B marketing, sales, and
product professionals; the Executive Leadership Exchange, an
exclusive program targeted for C-level leaders; and several
diversity and inclusion sessions. Attendees of the B2B Summit
digital experience will have access to all conference sessions,
including keynotes, track sessions, case studies, and sponsors, via
the event platform.
Resources:
- Register to attend Forrester's B2B Summit.
- View the full agenda and speakers for B2B Summit.
- Learn about B2B Summit sponsorship opportunities.
- Follow @Forrester and #ForrB2BSummit for updates.
About Forrester
Forrester (Nasdaq: FORR) is one of the
most influential research and advisory firms in the world. We help
leaders across technology, marketing, customer experience, product,
and sales functions use customer obsession to accelerate growth.
Through Forrester's proprietary research, consulting, and events,
leaders from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; 70
million real-time feedback votes; and the shared wisdom of our
clients. To learn more, visit Forrester.com.
Media Contact:
Amanda Chordas
achordas@forrester.com
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SOURCE Forrester