Flora Growth Expands into U.K. and Central American Markets with Sales to New International Distribution Partners
May 14 2021 - 7:00AM
Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), an
all-outdoor cultivator and manufacturer of cannabis-derived
products and brands, today announced it has expanded into the
United Kingdom (the “UK”) and Costa Rica, fulfilling initial orders
from two new distributors. Specifically, Flora’s Kasa Wholefoods
division (“Kasa”) has fulfilled an initial shipment of Mambe juices
to a distributor for the Central American food and beverage market,
while an initial shipment of Almost Virgin, Mind Naturals and Mambe
products was fulfilled to the UK.
UK Expansion
Flora is pleased to announce that it has
completed an initial shipment of products from its Mind Naturals,
Almost Virgin, and Mambe brands to the UK. This order is a
significant milestone for Flora, as it represents the Company’s
first shipment of CBD-containing products into Europe. Going
forward, Flora intends to expand on its relationship in the UK to
bring its entire product portfolio into the UK market and into
adjacent markets throughout the European Union.
Central American Expansion
In April 2021, Kasa signed a distribution
agreement with GMD Latinoamérica, a Costa Rica-based distributor
for the Central American food and beverage market. Exports will
begin in Puerto Limon, Costa Rica. Kasa is also in the process of
registering additional product lines of its portfolio for the
Central American and Caribbean markets.
“Flora Growth’s expansion into the UK and
Central America aligns perfectly with our strategy of aggressive
expansion into new markets, as we continue to establish our premium
brands’ international presence,” said Flora CEO Luis Merchan. “We
look forward to working with our new distribution partners in both
Europe and Central America and hope to expand even further into
both continents in the coming months.”
About Flora Growth’s Premium Product
Portfolio
Mind Naturals is the inaugural brand from the
Flora Beauty division; it is an inclusive brand that uses premium
CBD and quality clean ingredients to craft an assortment of natural
skincare essentials. The brand consists of 11 unique products and
caters to the mass-market and is sold across e-commerce channels in
Colombia and the United States. Mind Naturals products are also
being distributed with the largest Latin American retailer,
Falabella across 15 of the highest-traffic retail centres in
Colombia, with the opportunity to expand across Falabella’s
111-store portfolio. Mind Naturals products are also available
through online channels across Falabella’s e-retailer Linio, which
sees over 290 million visitors per year and on Falabella.com.
Mind Naturals was developed by Paulina Vega, a
renowned figure in the fashion and beauty industry. She is a former
Miss Universe and Miss Colombia and a proud ambassador for Latin
Americans. With more than 5.7 million Instagram followers, Mrs.
Vega will help drive sales through e-commerce channels.
Mambe is the primary brand behind Flora’s Kasa
Wholefoods division. Mambe’s products are made in Colombia using
natural and sustainable methods from responsibly sourced exotic
Amazonian fruits. Mambe has over 980 distribution points within
Colombia, which are expected to grow to 1,200+ in 2021. This
includes Tostao’ Café & Pan, the Colombian equivalent of
Starbucks, Mambe’s largest customer. Mambe’s other products include
exotic fruits coated with chocolate, chocolate bars, and dried
fruits and fruit pulp from the Amazon. The brand contains both CBD
and non-CBD products. The Mambe brands’ founder and ambassador is
Laura Londoño, the award-winning Latin-American actress with a
strong following of more than 1.3 million Instagram followers.
Almost Virgin is the second brand under Flora’s
Kasa Wholefoods division and was conceived to satisfy the curious
minds of our bold and sensual customers. The brand’s collection of
botanical sexual wellness products is designed to enhance sexual
experiences and to increase awareness about human bodies and health
while helping relieve stress from today’s fast-paced and demanding
life. The Almost Virgin brand is available for sale through
e-commerce channels across the United States and Colombia.
About Flora Growth Corp.
Flora is a cannabis company that will leverage
natural, cost-effective cultivation practices to supply cannabis
derivatives to its diverse business divisions of cosmetics, hemp
textiles, and food and beverage. As the operator of one of the
largest outdoor cultivation facilities, Flora strives to market a
higher-quality premium product at below market prices. By
prioritizing natural ingredients and value-chain sustainability
across its portfolio, Flora creates premium products that help
consumers restore and thrive. Visit www.floragrowth.ca or follow
@floragrowthcorp on social for more information.
Investor Relations Contact:Evan Veryard +1 416
571 9037evan.veryard@floragrowth.ca
Public Relations Contact:Cassandra Dowell+1
(847) 271-3443cassandra@cmwmedia.com
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Statements
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statements. In addition, from time to time, we or our
representatives may make forward-looking statements orally or in
writing. We base these forward-looking statements on our
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from the information currently available to us. Such
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