Ericsson launches MediaFirst Video Delivery at Broadcast Asia 2016
May 30 2016 - 7:00PM
- Ericsson MediaFirst Video Delivery gives complete
content visibility and control throughout media delivery chain
- Next generation video-centric solution enhances
quality of video experience, delivering seamless video across
networks and devices
- Enables IPTV, cable and mobile operators to
respond to disruptive trends in rising network traffic and video
consumption
Unprecedented consumer demand for video content
has driven operators and broadcasters to change methods of video
distribution and differentiate their multiscreen over-the-top (OTT)
services to ensure best quality of experience. In response to the
increased volumes of video traffic over operator networks, Ericsson
(NASDAQ:ERIC) is launching its MediaFirst Video Delivery solution
at Broadcast Asia 2016 in Singapore. The solution is the latest
addition to the Ericsson MediaFirst portfolio, following the
successful launch of Ericsson MediaFirst Video Processing at NAB
Show 2016.
This modular video distribution platform enables
service providers and broadcasters to enhance the distribution of
managed video services to mobile devices. Drawing upon modern
content delivery network (CDN) technology for delivering adaptive
live TV, video on demand (VoD) and Cloud DVR/time shifted content,
the solution enables IPTV, cable and mobile operators to handle
managed and unmanaged content by enhancing their network
efficiencies and reducing associated costs.
Gary Traver, Head of Media Engineering, Telstra,
says: "Developing innovative approaches to video delivery and the
ability to focus on improving content experiences for our customers
are key outcomes from our partnership with Ericsson. Together we
have delivered the world's first live stadium trial of LTE
Broadcast. Components of the Ericsson's TV portfolio have enabled
us to better optimize our network for video, and provided agile CDN
capacity in anticipation of our customers rising video consumption.
We will be watching closely the next evolution of these
technologies in the MediaFirst Video Delivery solution."
Key benefits of Ericsson's MediaFirst Video
Delivery solution for TV service providers include:
- Edge repackaging to HLS or DASH to allow seamless
connection to iOS, Android and set top boxes (STB)
- Instant Channel Change for Live TV
- Common encryption and Multi-DRM support
- Targeted ad insertion capabilities anywhere in
the media delivery pipe including mobile and set top box
clients
- Video delivery analytics
- Mobile video optimization and support for
sponsored data
- Ability to participate in Ericsson's Unified
Delivery Network and partner CDNs
- Multicast ABR, Multipath TCP
Content providers and broadcasters will also
benefit from a number of further key features, including origin
packagers with Multi-DRM support, optimized CDN selection,
co-located cache capabilities and access to Ericsson's Unified
Delivery Network, a growing network of operator and partner
CDNs.
Carlos Gonzalez, Head of Media Delivery, Ericsson,
says: "With ever increasing volumes of video traffic being
consumed, operators require complete content visibility and control
throughout the entire delivery chain in order to differentiate
their multiscreen OTT services. Mobile video traffic is forecast to
grow by around 55 percent annually through to 2021, when it should
account for over two-thirds of all mobile data traffic. This
underlines the need for next-generation cloud based solutions to
deliver a superior performance. Through Ericsson MediaFirst Video
Delivery, we are enabling our customers to deliver seamless video
across all networks and devices and radically enhance the quality
of the video experience."
At Broadcast Asia 2016, held May 31 - June 3,
2016, (stand number Lotus 4A/B) in Singapore, Ericsson will be
showcasing the latest from its broad product portfolio for content
owners, broadcasters and TV service providers.
NOTES TO EDITORS
For media kits, backgrounders and high-resolution
photos, please visit www.ericsson.com/press
Ericsson is the driving force
behind the Networked Society - a world leader in communications
technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and
society to fulfill their potential and create a more sustainable
future.
Our services, software and
infrastructure - especially in mobility, broadband and the
cloud - are enabling the telecom industry and
other sectors to do better business, increase efficiency, improve
the user experience and capture new opportunities.
With approximately 115,000
professionals and customers in 180 countries, we combine global scale with technology and services
leadership. We support networks that connect more than 2.5 billion
subscribers. Forty percent of the world's mobile traffic is carried
over Ericsson networks. And our investments in research and
development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its
headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is
listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in
New York.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com
Ericsson MediaFirst Video Delivery
Broadcast Asia 2016
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Ericsson via Globenewswire
HUG#2016474
Ericsson (NASDAQ:ERIC)
Historical Stock Chart
From Apr 2024 to May 2024
Ericsson (NASDAQ:ERIC)
Historical Stock Chart
From May 2023 to May 2024