WALTHAM, Mass., March 9, 2017 /PRNewswire/ -- Constant
Contact, an Endurance International Group (NASDAQ: EIGI)
company, today announced the launch of its email marketing services
in India. Constant Contact aims to
support this market fully and help small businesses in India build successful, lasting customer
relationships.
India had approximately 350
million Internet users at the end of 2015, with 730 million
expected by 20201, making this market ripe for new small
businesses. To help these small and medium businesses (SMBs) and
digital marketing professionals, Constant Contact's launch in
India will be highly localized to
meet the needs of the Indian market – taking the best of a
technology that currently serves the U.S. market and optimizing the
product for India. Constant
Contact will offer its customers in India use of a version of the product for free
– with the option to move to a paid plan based on their usage
patterns and needs.
In addition to email marketing solutions, Constant Contact will
have a dedicated India website,
which has been updated and enhanced for Indian users to offer a
better experience. Keeping in mind the user and purchase decision
behavior of local customers, the company will also offer local
payment options as well as sales and support staff. Constant
Contact will also offer training and onboarding, campaign setup and
templates, as well as analysis tools that will enable users to
measure the efficacy of their campaigns.
"India is one of the fastest
growing economies in the world and has one of the most burgeoning
small business and start-up ecosystems. Boasting the second
highest search volume for email marketing of any country in the
world in the first half of 2016, India is a critical growth market for us,"
said Pankaj Gulati, Executive Vice
President and GM of International Markets for Endurance
International Group. "The best way to have happy customers in
India is to provide fully
localized solutions with local payment methods and local support.
With this infrastructure already in place and with the global brand
recognition of Constant Contact, we are demonstrating our
commitment to serve the business community in India."
As part of the Endurance family of brands, Constant Contact is
able to extend its reach and be a better partner to small
businesses across the globe. Leveraging the current Endurance
International Group footprint in India, Constant Contact has unique access to
new customers, especially emerging small businesses that are just
getting started with web hosting.
"Endurance is committed to investing in global markets and the
success we've seen with BigRock in India has given us the insight to expand our
presence there with email marketing," said Hari Ravichandran, CEO & Founder, Endurance
International Group. "We are thrilled to bring Constant Contact to
India, a market that has been
hungry for a localized professional, reliable email marketing
solution."
The Constant Contact launch in India coincides with ad:tech New Delhi 2017, where the brand is hosting a
networking lounge.
Please visit Constant Contact India for information on the local
offerings: http://constantcontact.in/.
About Constant Contact
Constant Contact, an Endurance
International Group company and a leader in email marketing since
1995, has helped millions of small businesses around the world with
the online marketing tools, resources, and personalized coaching
they need to grow their business. For more information, visit:
http://www.constantcontact.com
About Endurance International Group
Endurance
International Group (NASDAQ: EIGI) (em)Powers millions of small
businesses worldwide with products and technology to vitalize their
online web presence, email marketing, mobile business solutions,
and more. The Endurance family of brands includes: Constant
Contact, Bluehost, HostGator, iPage, Domain.com, BigRock,
SiteBuilder and SinglePlatform, among others. Headquartered in
Burlington, Massachusetts,
Endurance employs more than 4,000 people across the United States, Brazil, India
and the Netherlands. For more
information, visit: www.endurance.com.
Contact:
United
States
Kristen Andrews
781-482-5809
pr@constantcontact.com
India
Shashank Mehrotra
+91-022-30797500
shashank.me@endurance.com
1 The Economic Times:
http://economictimes.indiatimes.com/industry/tech/internet/indias-internet-users-to-double-to-730-million-by-2020-leaving-us-far-behind/articleshow/53736924.cms
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/constant-contact-expands-to-india-300420949.html
SOURCE Endurance International Group