CANTON, Mass., Jan. 2, 2018 /PRNewswire/ -- Baskin-Robbins,
the world's largest chain of ice cream specialty shops, today
announced a returning favorite – Bobsled Brownie®
– as the January Flavor of the Month. Bobsled Brownie is a
combination of Butter Caramel-flavored ice cream and Milk
Chocolate Mousse-flavored ice cream with blonde brownie pieces and
a fudge crackle swirl throughout. Guests can warm up during one of
the coldest months of the year and double down on the blonde
brownie-goodness by enjoying Bobsled
Brownie as a Warm Brownie Sundae.
Baskin-Robbins is also helping guests who are looking for
better-for-you options in the New Year with its selection of BRight
Choices flavors. These better-for-you flavor varieties include
fat-free, dairy-free and no sugar added options in satisfying
flavors like No Sugar Added Peanut Buttery Bar Blast, Miami Vice
Sorbet and Maui Brownie Madness Frozen Yogurt, all of which can be
enjoyed in a cup, cone, Milkshake or Cappuccino Blast®. These
flavors are just a few of the wide variety of BRight Choices
options that will be available at Baskin-Robbins locations
nationwide throughout the year.
"With fun flavors like Bobsled Brownie and our wide selection of
BRight Choices options, Baskin-Robbins is ringing in the New Year
in the sweetest way possible," said Katy
Latimer, Vice President of Culinary Innovation, Dunkin'
Brands. "We know our guests are always looking for variety when
they visit their Baskin-Robbins shop, and we are thrilled to help
them kick off the New Year with a wide range of frozen treat
options as they welcome 2018."
In 2018, Baskin-Robbins will continue its "Celebrate 31" promotion, which invites
guests to enjoy all regular and kids-sized scoops for $1.50 on the 31st of each month*. The special "Celebrate 31" deal is
available on any of Baskin-Robbins' ice cream flavors, including
seasonal favorites such as Winter White Chocolate®, New
York Cheesecake and Orange Sherbet.
For more information about Baskin-Robbins' wide variety of
premium ice cream flavors and frozen desserts, visit
www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Instagram
(www.instagram.com/BaskinRobbins).
* Offer valid on January 31st.
Participation may vary. Scoop offer good on every size scoop. All
listed flavors are optional amongst Baskin-Robbins' stores. Waffle
cones and toppings are extra. Cannot be combined with other offers.
Plus applicable tax.
About Baskin-Robbins
Named a top ice cream and frozen
dessert franchise in the United
States by Entrepreneur magazine's 38th annual Franchise 500®
ranking in 2017, Baskin-Robbins is the world's largest chain of ice
cream specialty shops. Baskin-Robbins creates and markets
innovative, premium hard scoop ice cream, a full range of
beverages, and a delicious lineup of desserts including custom ice
cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice
cream quarts and pints, providing quality and value to consumers at
more than 7,900 retail shops in 52 countries worldwide.
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts
whose passion led to the creation of more than 1,300 ice cream
flavors and a wide variety of delicious treats. Headquartered in
Canton, Mass., Baskin-Robbins is
part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of
companies. For more information, visit
https://www.baskinrobbins.com/.
Contact:
Justin
Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins