DraftKings Inc. (Nasdaq: DKNG) today announced the company will
collaborate with the American Gaming Association (AGA) to promote
the AGA’s Have A Game Plan.® Bet Responsibly™ public service
campaign. DraftKings has committed to apply the campaign to many of
the company’s owned channels, including at DraftKings’ retail
gaming properties, to promote safer play. This collaboration marks
the first time in the industry that the Have A Game Plan campaign
will be comprehensively rolled out across a national retail
sportsbook footprint. The campaign will appear in all ten
DraftKings retail sportsbooks across the country.
“We are excited to join forces with the American Gaming
Association to promote their forward-thinking public service
campaign, Have A Game Plan,” said Christine Thurmond, DraftKings’
Director of Responsible Gaming. “Customer safety is paramount, and
we are confident that implementing Have A Game Plan alongside our
own responsible gaming messaging and tools will enable us to
increase customer exposure to responsible gaming practices and
ultimately foster safer play.”
Through Have a Game Plan, the AGA and its partners educate
consumers on the basics of responsible sports betting while
increasing awareness of problem gambling. DraftKings will roll out
campaign signage, including physical and electronic posters, at its
retail properties, with the goal of teaching patrons about the
signs of problem gambling and behaviors and practices that align
with responsible sports betting. DraftKings operates retail
sportsbooks in Colorado, Illinois, Iowa, Mississippi, New Jersey,
New Hampshire, and New York.
“Responsibility is a fundamental priority for the American
gaming industry,” said Casey Clark, AGA Senior Vice President of
Strategic Communications. “With more than 100 million American
adults now able to legally bet on sports nationwide, it is critical
to educate consumers about how to safely and responsibly bet on the
sports they love – and bringing the Have a Game Plan campaign to
DraftKings’ extensive network of sportsbooks and customers is a
great way to do just that. We are thankful for their significant
commitment to keeping bettors safe and educated about responsible
gaming.”
Outside of the retail sportsbooks, DraftKings will incorporate
Have A Game Plan into its owned channels, including digital
marketing and social media, and alongside its existing responsible
gaming framework, It’s More Fun When It’s For Fun. The company uses
these channels to inculcate responsible gaming behaviors in
customers, including upon their first deposit into the mobile
sportsbook, and regularly thereafter. In addition to the Have A
Game Plan campaign, DraftKings will use It's More Fun When It's For
Fun to promote responsible betting through social media, with
ongoing content released from the DraftKings Sportsbook account to
highlight player protection information and tools.
DraftKings’ responsible gaming mission is to mitigate harm and
protect vulnerable populations using groundbreaking technology,
providing training and resources for employees and consumers, and
by supporting evidence-based research. DraftKings and the AGA are
contributors to the International Center for Responsible Gaming’s
Fund to Support Research on Sports Wagering. DraftKings tailors its
products across sports wagering and iGaming to provide customers
with responsible gaming tools, resources, and services they need to
play responsibly. These practices include limit setting,
cooling-off periods, and self-exclusion.
Have A Game Plan has wide support throughout the sports
betting ecosystem. DraftKings joins several of its sports league
collaborators which have already joined the initiative, including
UFC, NASCAR, and the PGA TOUR.
To learn more about DraftKings’ commitment to responsible gaming
and to advancing social innovation around the world, please visit
DraftKings S.E.R.V.E.S.
About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming
company created to fuel the competitive spirit of sports fans with
products that range across daily fantasy, regulated gaming and
digital media. Headquartered in Boston, and launched in 2012 by
Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only
U.S.-based vertically integrated sports betting operator.
DraftKings is a multi-channel provider of sports betting and gaming
technologies, powering sports and gaming entertainment for 50+
operators in 17 countries. DraftKings’ Sportsbook is live with
mobile and/or retail betting operations in the United States
pursuant to regulations in Colorado, Illinois, Indiana, Iowa,
Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon,
Pennsylvania, Tennessee, Virginia and West Virginia. DraftKings’
daily fantasy sports product is available in 7 countries
internationally with 15 distinct sports categories. DraftKings is
the official daily fantasy partner of the NFL, MLB, NASCAR, PGA
TOUR and UFC as well as an authorized gaming operator of the NBA
and MLB, an official betting operator of the PGA TOUR and the
official betting operator of UFC. DraftKings also owns Vegas Sports
Information Network, Inc. (VSiN), a multi-platform broadcast and
content company.
About the AGA
The American Gaming Association is the premier national
trade group representing the $261 billion U.S. casino industry,
which supports 1.8 million jobs nationwide. AGA members include
commercial and tribal casino operators, gaming suppliers and other
entities affiliated with the gaming industry. It is the mission of
the AGA to achieve sound policies and regulations consistent with
casino gaming’s modern appeal and vast economic contributions.
Forward Looking Statements
Certain statements made in this release are “forward looking
statements” within the meaning of the “safe harbor” provisions of
the United States Private Securities Litigation Reform Act of 1995.
When used in this press release, the words “estimates,”
“projected,” “expects,” “anticipates,” “forecasts,” “plans,”
“intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,”
“propose” and variations of these words or similar expressions (or
the negative versions of such words or expressions) are intended to
identify forward-looking statements. These forward-looking
statements are not guarantees of future performance, conditions or
results, and involve a number of known and unknown risks,
uncertainties, assumptions and other important factors, many of
which are outside DraftKings’ control, that could cause actual
results or outcomes to differ materially from those discussed in
the forward-looking statements. For a discussion of additional
risks and uncertainties, which could cause actual results to differ
from those contained in the forward-looking statements, see
DraftKings’ Securities and Exchange Commission filings. DraftKings
does not undertake any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
Media Contact
media@draftkings.com@DraftKingsNews
press@americangaming.org
DraftKings (NASDAQ:DKNG)
Historical Stock Chart
From Apr 2024 to May 2024
DraftKings (NASDAQ:DKNG)
Historical Stock Chart
From May 2023 to May 2024