DivX Reaches Major Milestone: Over 100 Million Certified Consumer Electronics Devices Shipped by Partners Worldwide
August 13 2007 - 8:30AM
Business Wire
DivX, Inc. (NASDAQ:DIVX) today announced that the company�s
consumer electronics partners have shipped over 100 million DivX
Certified video devices since the launch of the DivX Certification
program in 2003. The unparalleled DivX ecosystem offers consumers
an interoperable platform to enjoy a high-quality digital media
experience regardless of the device or manufacturer. DivX has
created this digital media ecosystem by partnering with the world�s
leading consumer electronics brands, including LG Electronics,
Philips Electronics, Samsung Electronics, Sony Electronics, Thomson
and more. The 100 million devices represent over 2,500 individual
product models that fully support the playback of high-quality DivX
video files, including DVD players, DVD-recorders, portable DVD
players, digital still cameras, mobile handsets and in-car devices.
Standalone DVD players constitute the largest device category for
DivX, and the company estimates that 32% of all DVD player units
sold worldwide support DivX video playback. DivX has become a
�checklist� feature for DVD players in many regions, with DivX
penetration reaching roughly 90% for DVD player units sold in
countries such as France, Spain, Korea and Russia. �This is a major
milestone for our company, and we believe it represents a
significant milestone for the larger digital media industry as
well,� said Kevin Hell, Acting CEO of DivX, Inc. �In practical
terms, there are now over 100 million devices sitting in the hands
of consumers that can easily playback high-quality video from the
PC or the Internet. These devices offer a bridge between the
exploding online video space and the traditional consumer
electronics industry, and we�re extremely pleased that our partners
continue to recognize the value of the DivX brand to global
consumers. When users see the DivX logo on a device, they know that
the product will �just work� with their video content, and we�re
proud of the interoperable experience our technology enables.�
Moving forward, the company is working with its partners to expand
support for DivX into new product categories that support
high-quality video playback, including set-top boxes,
high-definition devices, mobile phones and a variety of
network-connected products. For more information on DivX Certified
devices, see www.divx.com. About DivX, Inc. DivX creates products
and services designed to improve the experience of media. Our first
product offering was a video compression-decompression software
library, or codec, which has been actively sought out and
downloaded over 240 million times since January 2003, including
over 80 million times during the last twelve months. We have since
built on the success of our codec with other consumer software,
including the DivX Player application, which is distributed from
our website, www.divx.com. We also license our technologies to
consumer hardware device manufacturers and certify their products
to ensure the interoperable support of DivX-encoded content. In
addition to technology licensing to consumer hardware device
manufacturers, we currently generate revenue from software
licensing, advertising and content distribution. Forward-Looking
Statements Statements in this press release that are not strictly
historical in nature constitute �forward-looking statements.� Such
statements include, but are not limited to, statements regarding
DivX�s visibility within the investment community. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause DivX�s actual
results to be materially different from historical results or from
any results expressed or implied by such forward-looking
statements. These factors include, but are not limited to, the risk
that customer use of DivX technology may not grow as anticipated,
the risk that anticipated market opportunities may not materialize
at expected levels, or at all, the risk that the Company�s
activities may not result in the growth of profitable revenue,
risks and uncertainties related to the maintenance and strength of
the DivX brand; DivX�s ability to penetrate existing and new
markets; the effects of competition; DivX�s dependence on its
licensees and partners; the effect of intellectual property rights
claims; and other factors discussed in the �Risk Factors� section
of DivX�s quarterly report on Form 10-Q filed with the SEC on May
15, 2007. All forward-looking statements are qualified in their
entirety by this cautionary statement. DivX is providing this
information as of the date of this release and does not undertake
any obligation to update any forward-looking statements contained
in this release as a result of new information, future events or
otherwise.
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