Diedrich Coffee Hires New Vice President of Sales
June 26 2008 - 7:32PM
PR Newswire (US)
IRVINE, Calif., June 26 /PRNewswire-FirstCall/ -- Diedrich Coffee,
Inc. (NASDAQ:DDRX) today announced that James L. Harris has joined
the company as Vice President of Sales. Mr. Harris has extensive
experience in sales management and building consumer brands. Mr.
Harris will be based in Irvine, California and will manage the
company's sales team throughout the United States and Canada. "We
are extremely excited to add someone of James' caliber to our
team," said Russ Phillips, President and Chief Executive Officer of
Diedrich Coffee. "In addition to bringing world class sales and
marketing experience, James understands the untapped growth
potential of the Diedrich, Coffee People and Gloria Jean's brands.
James will play a key role in the future growth of Diedrich
Coffee." Mr. Harris was most recently with Hansen's Beverage
Company as the Vice President of International Sales for the
Monster Energy Drink brand. Previously, he served as the Sr. Vice
President of Sales for the Western Region with Fiji Water and held
various positions with Haagen-Dazs Ice Cream and the Pepsi-Cola
Bottling Group. About Diedrich Coffee With headquarters in Irvine,
California, Diedrich Coffee specializes in sourcing, roasting and
selling the world's highest quality coffees. The Company's three
brands include Diedrich Coffee, Gloria Jean's Coffees and Coffee
People. Diedrich Coffee sells its coffees through company-operated
and franchised retail locations, office coffee service
distributors, restaurants and specialty retailers, and via the
Company's web stores. For more information about Diedrich Coffee,
call (800) 354-5282, or visit the Company's web sites at
http://www.diedrich.com/, http://www.coffeepeople.com/ and
http://www.gloriajeans.com/. Forward Looking Statements Statements
in this news release that relate to future plans, financial results
or projections, events or performance are forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, and fall under the safe harbor. Actual results
and financial position could differ materially from those
anticipated in the forward-looking statements as a result of a
number of factors, including, but not limited to, the financial and
operating performance of the Company's wholesale operations, the
Company's ability to maintain profitability over time, the
successful execution of the Company's growth strategies,
franchisee's adherence to the Company's practices, policies and
procedures, the impact of competition, the availability of working
capital, and other risks and uncertainties described in detail
under "Risk Factors and Trends Affecting Diedrich Coffee and its
Business" in the Company's annual report on Form 10-K for the
fiscal year ended June 27, 2007 and quarterly report on From 10-Q
for the quarter ended March 5, 2008. Information Contact: Russ
Phillips President and Chief Executive Officer (949) 260-1600
DATASOURCE: Diedrich Coffee, Inc. CONTACT: Russ Phillips, President
and Chief Executive Officer of Diedrich Coffee, +1-949-260-1600 Web
site: http://www.diedrich.com/
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