Meliá Hotels International Announces Flagship Store Agreement with Ctrip
May 20 2019 - 7:30AM
Meliá Hotels International, the leading Spanish hotel group, today
announces to deepen the strategic partnership with Ctrip and to
launch a flagship store on the leading online travel agency’s
Chinese website and mobile app.
Bernardo Cabot, the Regional Vice President of
Meliá Hotels International in Asia Pacific, said, “We are honoured
to maintain our partnership with Ctrip, the market leader in China.
To collaborate with top local companies is one of the key pillars
of our growth strategy. This new agreement with Ctrip marks yet
another milestone for Meliá and further consolidates our
partnership. Together with Ctrip’s support and the group’s
Chinese-friendly program ‘Pengyou by Meilá’, we aim to constantly
enhance our guest experience from the booking process to our
hospitality service for Chinese travelers.”
China is one of the most important foreign
markets for Meliá Hotels International. With the expertise in the
“bleisure” (business and leisure) segment, collaborating with
leading local companies with over 10 years of development in the
region, the company currently has four hotels operating in China,
including Shanghai, Xi’an, Zhengzhou and Jinan with an additional
five properties in the pipeline under three of its most prestigious
brands: Gran Meliá Hotels & Resorts, Meliá Hotels & Resorts
and INNSiDE by Meliá.
Ctrip dominates the online travel market in
China and its partnership with Meliá Hotels International dates
back to 2016. The latest collaboration indicates the Meliá flagship
store on Ctrip’s website and mobile app will enable 300 million
plus Ctrip users to gain access to exclusive membership offers and
benefits from nearly 400 hotels managed by the hotel group across
the globe. Meanwhile, Ctrip users could score stay points along
with additional benefits from MeliáRewards, the hotel group’s
loyalty program. In addition to such benefits, Meliá Hotel
International will also offer flight and hotel packages for Ctrip
users. Furthermore, in the near future, the two companies will also
launch a membership tier-matching program, where all tiers of Ctrip
members could join MeliáRewards through the Meliá Flagship store,
and be corresponding tiers of MeliáRewards.
In recognition of the importance of delivering a
one-stop shopping experience for Chinese travelers from both
companies, the Meliá flagship store on Ctrip platform will further
elevate the hotel group’s presence in China by offering additional
products and services. This collaboration leverages Meliá Hotel
International to more opportunities and exposure in the China
market while being featured on the Ctrip platform.
David Zhou, the Chief Business Officer of Ctrip
Accommodation Business said, “We are excited to jointly establish
the exclusive flagship store of Meliá Hotels International on our
Ctrip platform. Such agreement will ensure that Ctrip will continue
to drive better customer experience and enhance value to all of our
partners.”
With strong support from Ctrip and other key
local partners, Meliá Hotels International is confident that this
will further bolster the group’s presence both inside and outside
of China, creating more values and opportunities for both partners.
-End-
For more information, please
contact:
WE Red BridgeLexi
Tu
Kate
Cailtu@we-redbridge.com
kcai@we-redbridge.com+86 21 2287
3600
+86 21 2287
3600
About Meliá Hotels
International
Founded in 1956 in Palma de Mallorca (Spain),
Meliá Hotels International is one of the largest hotel companies
worldwide, as well as the absolute leader within the Spanish
market, with more than 380 hotels (current portfolio and pipeline)
throughout more than 40 countries and four continents, operated
under the brands: Gran Meliá Hotels & Resorts, Paradisus by
Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSiDE by Meliá,
Sol by Meliá and TRYP by Wyndham. The strategic focus on
international growth has allowed Meliá Hotels International to be
the first Spanish hotel company with presence in key markets such
as China, the Arabian Gulf or the US, as well as maintaining its
leadership in traditional markets such as Europe, Latin America or
the Caribbean. Its high degree of globalisation, a diversified
business model, the consistent growth plan supported by strategic
alliances with major investors and its commitment to responsible
tourism are the major strengths of Meliá Hotels International,
being the Spanish Hotel leader in Corporate Reputation (Merco
Ranking) and one of the most attractive to work worldwide. Meliá
Hotels International is included in the IBEX 35 Spanish stock
market index. Follow Meliá Hotels International on Weibo
@MeliaHotelslnt , WeChat official account @MeliaHotelslnt, Twitter
@MeliaHotelsInt, Facebook meliahotelsinternational and
official website www.melia.com.
About Ctrip.com International,
Ltd. Ctrip.com International, Ltd. is a leading provider
of online travel and related services, including accommodation
reservation, transportation ticketing, package tour and
in-destination services, corporate travel management, and other
travel related services. It enables business and leisure travellers
to make informed and cost-effective bookings by aggregating
comprehensive travel related information and offering its services
through an advanced transaction and service platform consisting of
its mobile apps, Internet websites and centralized, toll-free,
24-hour customer service center. The family of travel brands mainly
includes: Ctrip, the largest online travel agency in terms of gross
merchandise value and the best-known travel brand in China; Qunar,
a leading online travel agency in China; Trip.com, an online travel
agency for global consumers; and Skyscanner, a leading global
travel search site. Since its inception in 1999, Ctrip Group has
experienced substantial growth and become one of the largest travel
service providers in the world.
Ctrip Com (NASDAQ:CTRP)
Historical Stock Chart
From Aug 2024 to Sep 2024
Ctrip Com (NASDAQ:CTRP)
Historical Stock Chart
From Sep 2023 to Sep 2024