From the shoes to the sky, the month-long
celebration of the brand's passionate fan base will make Croc
Nation its shining star, inclusive of a first-of-its-kind
"Crocstellation"
BROOMFIELD, Colo., Oct. 5, 2023
/PRNewswire/ -- Crocs (NASDAQ: CROX) has officially kicked off
Croctober with month-long festivities dedicated wholeheartedly to
its passion-fueled, universal fan base proudly known as Croc
Nation. This Croctober transcends former years, as Crocs redefines
creativity and self-expression by bringing to life highly
anticipated activations requested by the fans, for the fans, and
celebrating what it means to truly Come As You Are.
This starts today, with the reveal of one of the most widely
requested Crocs shoe designs in brand history – the Crocs Classic
Cowboy Boot! For years, the buzz around a Crocs-inspired cowboy
boot has been building, creating a genuine fan-fueled movement
trending across social media. Recognizing this passion, Crocs is
making fan dreams come true, turning the Crocs Classic Cowboy Boot
into a reality: a testament to the brand's commitment to and
celebration of Croc Nation.
Launching on Croc Day, a fan-created holiday recognized annually
on October 23, the Crocs Classic
Cowboy Boot features a high shine croc-embossed texture and bold
western-inspired stitching. The boot is embellished with unique
metallic Jibbitz™ charms and a first-of-its-kind spin-able spur
charm attached to the backstrap of the shoe. On the rivet detail,
the iconic black and white Crocs logo of Duke, the brand's beloved crocodile mascot, has
gone country, sporting his very own cowboy hat.
The Croctober celebration of fandom and creativity doesn't stop
there! The renowned footwear brand will continue to spotlight
Crocs-pirations from some of its most creative, boldest fans from
all over the globe. Throughout the years, these Crocs Stars™ have
created everything from cake Crocs to life-sized Crocs
costumes, and their work will be highlighted across Crocs'
platforms and through in-store activations throughout the
month.
To culminate the month, the brand will honor its global tapestry
of one-of-a-kinds in a truly one-of-a-kind way. Crocs will
celebrate its fans as the stars that they are with the unveiling of
a Crocstellation – a new constellation in the sky, outlined as a
giant Classic Clog, forever commemorating Croc Nation. Fans
across the globe can get a clear view of the Crocstellation by
visiting crocs.com and Crocs' platforms to access the exclusive AR
filter and experience it for themselves. Revealed on October 25, the sky will shine even brighter that
night with this final celebration of fans seen around the
world.
"It's the most wonderful time of the year – Croctober – a time
to celebrate the most imaginative fans in the world and this year
is no exception," said Heidi Cooley,
Chief Marketing Officer at Crocs. "Croc Day was born by our fans so
we couldn't think of a better way to celebrate them than by
bringing their ideas to life not just for one day, but all month
long. At Crocs, we stan our fans!"
The Crocs Classic Cowboy Boot will be available on Crocs.com and
in select Crocs retail stores beginning October 23 for a limited time. Grab a pair and
tag @Crocs on social media to celebrate the month as only Croc
Nation knows how. For additional Croctober happenings, including
surprise-and-delight opportunities, exclusive product announcements
and more, fans can follow and use the hashtag #Croctober23.
About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in
innovative casual footwear for all, combining comfort and style
with a value that consumers know and love. The Company's brands
include Crocs and HEYDUDE, and its products are sold in more than
85 countries through wholesale and direct-to-consumer channels. For
more information on Crocs, Inc. visit investors.crocs.com. To
learn more about our brands,
visit www.crocs.com or www.heydude.com. Individuals
can also visit
https://investors.crocs.com/news-and-events/ and
follow both Crocs and HEYDUDE on their social
platforms.
PR Contact:
Melissa Layton, Crocs, Inc.
(303) 848-7885
mlayton@crocs.com
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SOURCE Crocs, Inc.