Craft Brew Alliance’s pH Experiment Rolls out Pacer Low Proof Seltzer for Summer
April 09 2019 - 2:00PM
Business Wire
CBA’s growth unit is launching its second new
product test – a line of refreshing 2% ABV, low calorie seltzers
that allows drinkers to moderate at their own pace
The pH Experiment, a growth unit within Craft Brew Alliance
(CBA) (NASDAQ: BREW), is launching its second new product test – a
line of low alcohol, low calorie seltzers. The new beverage is the
latest innovation to come from CBA’s pH Experiment which is focused
on creating, incubating and accelerating new products and
experiences that put drinkers’ needs first.
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Craft Brew Alliance’s pH Experiment Rolls
out Pacer Low Proof Seltzer for Summer (Photo: Business Wire)
Developed by pH Experiment Innovation Brewmaster Thomas Bleigh,
the new beverage line is called Pacer Low Proof Seltzer and will be
offered in three unique flavors: Blood Orange, Meyer Lemon &
Lavender, and Melon & Mint. Each seltzer is gluten free and
under 50 calories, with less than 1 gram of sugar and 2% alcohol by
volume. Available in two can packages, a Variety 12-pack and Blood
Orange 6-pack, Pacer will hit shelves in July targeting leading
chains in markets across the U.S.
The pH Experiment taps into more than 12 months of consumer
research to identify and anticipate opportunities to quench
drinkers’ thirst. “We already knew moderation was becoming more
important to drinkers. What we understood more fully after last
year’s research was that moderation means different things to
different people in different occasions,” said pH Experiment
General Manager Karmen Olson. “We heard from many drinkers who said
they wanted something that would help them pace themselves to stay
in control. With seltzers growing triple digits but available only
in non-alcohol or 5% ABV, we saw an opportunity to create a low
proof offering that would allow drinkers to moderate at their own
pace.”
Pacer is the second innovation test launched by CBA’s pH
Experiment this year. In March, the pH Experiment announced the
introduction of PRE Aperitivo Spritz, a distinctively dry botanical
bubbly inspired by the classic Italian cocktail. PRE will be
available to drinkers in Oregon, California, Arizona and Tennessee
this Memorial Day in six-packs of 12 oz cans and 12 oz clear
bottles.
About Craft Brew
Alliance
CBA is an independent craft brewing company that brews, brands,
and brings to market world-class American craft beers.
Our distinctive portfolio combines the power of Kona Brewing
Company, a dynamic, fast-growing national craft beer brand, with
strong regional breweries and innovative lifestyle brands
Appalachian Mountain Brewery, Cisco Brewers, Omission Brewing Co.,
Redhook Brewery, Square Mile Cider Co., Widmer Brothers Brewing,
and Wynwood Brewing Co. CBA nurtures the growth and development of
its brands in today’s increasingly competitive beer market through
our state-of-the-art brewing and distribution capability,
integrated sales and marketing infrastructure, and strong focus on
partnerships, local community and sustainability.
Formed in 2008, CBA is headquartered in Portland, Oregon and
operates breweries and brewpubs across the U.S. CBA beers are
available in all 50 U.S. states and 30 different countries around
the world. For more information about CBA and our brands, please
visit www.craftbrew.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190409005888/en/
Jenny McLean, (503) 331-7248jenny.mclean@craftbrew.com
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