Generative AI solutions address high-touch areas throughout
the healthcare value chain to drive unified experiences and improve
business outcomes for healthcare organizations.
TEANECK,
N.J., June 13, 2024 /PRNewswire/ -- As
part of an expanded partnership announced last August,
Cognizant (NASDAQ: CTSH) has launched the first set of healthcare
large language model (LLM) solutions on Google Cloud's generative
AI (genAI) technology, including the company's Vertex AI
platform and Gemini models, aimed at redesigning healthcare
administrative processes and improving experiences.
Google Cloud has awarded Cognizant "2024 Industry Solution
Services Partner of the Year - Healthcare and Life Sciences" in
recognition of its success driving digital transformations with
healthcare and life sciences customers utilizing Google Cloud
technologies, including AI.
In an ecosystem characterized by increasing complexity and
demands on healthcare systems, the integration of genAI solutions
is a pivotal advancement, offering efficiency and responsiveness to
the intricate web of processes within the industry. Harnessing the
power of highly tuned models, these solutions are engineered to
streamline administrative processes, accelerating the speed of
operations while significantly improving the quality of care and
services delivered to members.
"As we continue to build on our partnership with Google Cloud,
we're working to keep clients in the healthcare industry at the
forefront of AI-led transformation," said Surya Gummadi, EVP and
President, Cognizant Americas. "By deploying innovative solutions
built to address specific industry challenges, we aim to help
healthcare organizations set new standards for the delivery of care
and enhance the experiences of those they serve."
The suite of healthcare LLM solutions addresses four high-cost
workflows: marketing operations, call center operations (including
appeals and grievances), provider management and contracting. For
example:
- The appeals resolution assistant is designed to
transform healthcare appeals management by automating data
retrieval, analysis, and interpretation. By streamlining subjective
and error-prone manual processes, this AI-powered solution enhances
productivity, consistency, and accuracy in appeals resolution,
driving significant potential improvements in appeals management
for healthcare payers.
- The contract management solution optimizes healthcare
contract lifecycle management by automating review, generation, and
configuration processes. By eliminating manual errors, reducing
inconsistencies, and boosting productivity, this cutting-edge
solution could significantly decrease contracting cycle time and
production errors for healthcare payers.
- The marketing content assistant empowers healthcare
payer marketing teams by automating the creation of engaging
content across various topics, including product launches,
corporate initiatives, thought leadership, and strategic
partnerships. This innovative solution streamlines content
generation, supporting consistent, high-quality communication to
strengthen the payer's brand presence and reputation.
- The health plan shopper empowers healthcare members to
make informed plan choices by combining individual preferences,
clinical profiles, and payer data. By integrating disparate
information sources, this innovative solution streamlines plan
selection and contributes to an enhanced overall healthcare
experience.
"The healthcare industry has an opportunity to apply AI to
deliver more efficient and effective experiences for all
stakeholders," said Amy Waldron,
Director, Healthcare and Life Sciences Industry at Google Cloud.
"These new tailored solutions from Cognizant, utilizing Google
Cloud's AI platform and Gemini models, can help reduce
administrative burden, and streamline
manual tasks in areas like contracting, operations, appeals, and
more. Solutions like these not only improve operational efficiency,
but also they can have a significant impact on satisfaction and
access to care."
"GenAI's impact on managing health and delivering care can be
significant, potentially improving how things work today and
helping to design innovative new paradigms," said Rohan Kulkarni, executive research leader,
healthcare practice at HFS. "The solutions Cognizant and Google
Cloud developed to address the challenges imposed by healthcare
administrative workflows could have a significant impact on both
operational cost profile as well as consumer experiences. These are
outcomes anyone would welcome."
Google Cloud is a Platinum sponsor of the 2024 Cognizant Health
Sciences Conference in Kissimmee,
FL on June 10th – 13th. The
healthcare LLM solutions will be showcased at the conference and
Google Cloud will present on the evolving role of generative AI in
the healthcare ecosystem.
Cognizant is a Global Systems Integrator partner for Google
Cloud. Cognizant and Google Cloud are committed to privacy and
security, backed by Cognizant's responsible AI principles, and
Google Cloud's responsible AI approach, data governance and
privacy standards. Access and use of data is appropriately
protected through Google Cloud's reliable infrastructure and secure
data storage that supports HIPAA compliance, and each customer's
security, privacy controls, and processes.
About Cognizant
Cognizant (Nasdaq: CTSH) engineers
modern businesses. We help our clients modernize technology,
reimagine processes and transform experiences so they can stay
ahead in our fast-changing world. Together, we're improving
everyday life. See how at www.cognizant.com or
@cognizant.
For more information, contact:
U.S.
Name Ben
Gorelick
Email
benjamin.gorelick@cognizant.com
|
|
Europe /
APAC
Name Christina
Schneider
Email
christina.schneider@cognizant.com
|
|
India
Name Rashmi
Vasisht
Email
rashmi.vasisht@cognizant.com
|
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SOURCE Cognizant